Real Estate Development Campaign 'Open Air Book' Tells A New Kind Of Story

A very interesting property development marketing campaign was launched in Porto Alegre's 4th District in Brazil by real estate developers Rossi Fiateci and ad agency Leo Burnett. The idea was to promote and rediscover an old industrial area by creating interactive billboards that tells the story of the newly established neighborhood. Writer Carpinjar Fabricio wrote 4 life stories using the neighborhood as the backdrop where people could follow the narrative on billboards throughout the rejuvenated community.


Credits:
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa

Kellogg's 'Big Breakfast' Ad Campaign Has Big Heart

Always a fan of corporate community involvement, Kellogg's have created the 'Big Breakfast' Ad Campaign, who's goal is to give away one million free breakfasts by the start of the 2011-2012 school year. The positive marketing campaign is accompanied by a feel good spot created by the renowned Leo Burnett ad agency, who are experts a producing emotional advertising.


Credits:
Advertising Agency: Leo Burnett, Chicago, USA
Creative Director: Don Bowen, Jim Bolton
Art Directors/Copywriters: Rick Brim, Daniel Fisher
Director of Photography: Federico Alfonzo
Producer: Emma Bewley
Production Company: Spank Corp Ltd
Director: Tim Brown
VFX/SPX/Editorial/Editor: Mark Edinoff/ The Quarry
Music Company: All usage/licensing handled by Sound Lounge

McDonald's Gets Down to the Bear Necessities in New Ad 'Proud Papa'

This charming little McDonald's spot tells the common tale of a proud father celebrating his son's positive report card with some burgers and fries. Of course, the proud papa uses the bear necessities to get his kid a happy meal, as some unsuspecting tourists quickly find out. The commercial is a great example of the influence of the new Disney-esque anthropomorphizing of animals, where the grizzly bears are presented naturally but with human sensibility.


Credits:
Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin