Brand Origin Study: Most Of The Americans Don't Know Brand Origins

According to Anderson Analytics latest brand origin study that sampled 1,000 US College students at over 375 US universities during the fall 2006 semester, 33.7% of the participants believed that Lexus is an American firm while 55,7% said that Hyundai’s Japanese.

"For the most part, this next generation of educated American consumers either have no clue where the brands they use come from or simply assume everything comes from the United States, Japan or Germany," said Tom H. C. Anderson, Managing Partner, Anderson Analytics.