With the SOUL Burner concept, one of the three SOUL concept vehicles which Kia will be showing at Geneva, Kia follows the footprints of Scion, Toyota's young division. Part of the selling point of Toyota's Scion brand has been offering a very limited number of factory configurations and an almost endless list of customization options. Likewise, Scion ads often highlight the many ways that owners have made their cars unique.
Like the Scion models, the trio of SOUL concepts highlight the personalization options for the new car. The first teaser shot of the one Kia calls the SOUL Burner has just been released showing off its matte paint finish, tattoos and fancy wheels.
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