It looks like that Ford is considering making Lincoln a global brand to compete with the premium brands like of BMW, Mercedes-Benz, Audi and Cadillac in markets like Europe and Asia. This according to an interview given by Ford CEO Alan Mulally to the German outlet Auto Motor Und Sport.
Mulally revealed to the German mag that his company already sells Lincolns in the Middle East. Actually building out the entire brand for export is a hard work which requires a major investment and some smart marketing. Fortunately, Ford says that if Lincoln ever does travel abroad, it will be "sometime in the future" since the focus is on building the brand in North America.
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