FORD TO EXPAND FUEL-SAVING START-STOP TECHNOLOGY FROM HYBRIDS TO CONVENTIONAL CARS, CROSSOVERS
•Ford’s Auto Start-Stop system will be available for North American cars and utilities in 2012
•Ford’s Auto Start-Stop system boosts city fuel economy between 4 and 10 percent
•Since 2004, Ford has sold more than 170,000 hybrid vehicles in North America with start-stop and is the leading domestic producer of the systems
•Ford has at least 244 worldwide patents on its Auto Start-Stop technology, proven on hybrids and soon to be added on cars, crossovers and SUVs in North America
DEARBORN, Mich., Dec. 27, 2010 – Ford’s popular fuel-saving technology that automatically shuts off the engine when the vehicle comes to a stop – a feature found today on the Ford Fusion Hybrid and Ford Escape Hybrid and some Ford cars in Europe – will soon be added to conventional cars, crossovers and SUVs in North America.
Ford’s patented new Auto Start-Stop system for gasoline engines will improve fuel economy for most drivers by at least 4 percent. The gain can be as high as 10 percent for some drivers, depending on vehicle size and usage. It can also reduce tailpipe emissions to zero while the vehicle is stationary or waiting at a stoplight. Ford has more than 244 patents for its Auto Start-Stop technology and will showcase the feature on a concept in January at the North American International Auto Show.
Auto Start-Stop is the latest example of Ford moving aggressively to bring affordable advanced fuel-saving technologies to all customers. Ford has already introduced electric power steering, dual-clutch PowerShift six-speed transmissions and other fuel-saving features as part of the company’s commitment to lead or be among the leaders in fuel economy in every segment.
Ford’s global Auto Start-Stop technology is smooth, quiet and seamless, and it requires no changes to the driver’s behavior. In city driving when the vehicle is stopped, the engine restarts the instant the driver’s foot leaves the brake pedal. When the engine is off, all of the vehicle’s accessories function normally.
“For the driver, Ford Auto Start-Stop provides extra fuel efficiency without inconvenience, as it works completely automatically,” said Barb Samardzich, Ford vice president of Powertrain engineering. “And, just like in our hybrid vehicles, the heater and air conditioner work as normal so drivers will not sacrifice comfort.”
The global rollout of Auto Start-Stop is under way in Europe. The system, designed to work on both gasoline and diesel engines, is standard on the ECOnetic models of the Ford Ka and Mondeo, and is launching now on Focus, C-MAX and Grand C-MAX. The fuel-saving system debuts in North America in 2012 and eventually will be offered in all of Ford’s global markets.
Many North American Ford customers are already familiar with Auto Start-Stop. A similar system has been installed on more than 170,000 gasoline-electric hybrid vehicles Ford has sold since 2004. Ford is the leading domestic producer of start-stop systems. In 2011, the version of Ford’s Auto Start-Stop designed for gasoline-electric powertrains will be on the Escape Hybrid and Fusion Hybrid as well as the Lincoln MKZ Hybrid.
“Many of the same Ford engineers who designed the Auto Start-Stop system used on Ford and Lincoln hybrids are developing the Auto Start-Stop system for non-hybrid vehicles that will be sold around the globe,” said Samardzich.
When Auto Start-Stop debuts in North America, it will be available on gasoline-powered cars and utilities with either a manual or automatic transmission as well as vehicles that use Ford’s patented dual-clutch six-speed automatic transmission.
Ford’s aggressive move to direct-injection EcoBoost™ engines is one of the technologies that enable the Auto Start-Stop system to work seamlessly, Samardzich said. The direct-injection system, which sprays the exact amount of fuel directly into the precise location in the combustion chamber, helps enable extremely fast engine starts, Samardzich explained. The system debuts on four-cylinder engines and will gradually be expanded to vehicles with V6 and V8 engines.
Auto Start-Stop does not require any additional vehicle maintenance. The system uses an enhanced 12-volt automobile battery and upgraded starter motor, said Birgit Sorgenfrei, program manager for Auto Start-Stop.
“Our hybrid owners tell us that start-stop is one of their favorite features,” said Sorgenfrei. “When the engine is off, they know they are saving fuel and reducing emissions.”
The system includes a light on the dash that alerts the driver when the engine is off and a special tachometer that moves the needle to a green zone when the engine is not running.
Ford engineers are making customer comfort a priority in engineering the system. A special electric pump keeps engine coolant circulating through the heater so drivers will stay warm in cold weather, Sorgenfrei said.
“Ford’s start-stop technology conserves fuel and eliminates emissions at every vehicle idle opportunity once customer comfort and convenience are assured – this is good for the environment,” Sorgenfrei said.
Auto Start-Stop is just the latest in a long list of fuel-saving technologies Ford has brought to market in recent years.
Ford’s industry-leading suite of fuel-saving technologies include:
•EcoBoost engines, which combine turbocharging, direct injection and twin independent variable camshaft timing or Ti-VCT, with downsizing to deliver outstanding fuel economy without sacrificing performance
•Improved and highly fuel-efficient TDCi turbo-diesel engines in European models with low emissions and high levels of refinement
•Electric power steering, which eliminates the engine-driven hydraulic pump, lines and fluid
•Six-speed transmissions, which enable engines to run more efficiently by always selecting the best gear for fuel economy
•PowerShift dual-clutch automatic transmission, which efficiently sends the engine’s power through the transmission without relying on a torque converter or hydraulic pumps
In 2011, Ford will be the only manufacturer in North America to offer four vehicles that get 40 mpg or more. Those vehicles, the Ford Fiesta, Ford Focus, Ford Fusion Hybrid and Lincoln MKZ Hybrid, are part of a dozen vehicles leading their sales segments in fuel economy, a record no other manufacturer can match.
“Ford Auto Start-Stop works so fast and so seamlessly, most drivers won’t even notice it is there, though they will notice the benefits in their lower fuel bills,” Samardzich said.
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
Showing posts with label Sync. Show all posts
Showing posts with label Sync. Show all posts
Wednesday, January 12, 2011
Have New Cars Changed?
DECADE OF CHANGE: TOP 10 WAYS YOUR CAR HAS CHANGED IN 10 YEARS
DEARBORN, Mich., Jan. 4, 2011 – The past decade has been revolutionary for several parts of our society, but few sectors have seen as much change since 2000 as the auto industry.
Ten short years ago, automakers were touting the number of cupholders in the cabin and the increased off-road capabilities of family haulers. Today, these same companies are racing to offer increasingly hands-free mobile communication, eye-popping fuel economy and technologies aimed at helping drivers avoid accidents.
“Cars have become more like brains on wheels,” said Sheryl Connelly, Ford’s global trends manager. “Consumers today want to stay connected and they want the drive to be an experience, especially since the amount of time Americans spend in the car has nearly doubled in the last 10 years.”
Technology evolution
Many of the changes in automobiles were driven by the ever-evolving ways people use mobile devices and the Internet to consume information, communicate with others and even engage in commerce. According to the UN agency, about five billion people use cell phones while weekly Internet usage is up 560 percent.
This trend has exploded in the past decade, redefining the way we use our cars. As the calendar flips to 2011, and automakers kick off a new chapter of innovation at the North American International Auto Show, here are our Top 10 ways the industry has changed since 2000:
Top 10 in 2010
Infotainment: Vehicle options 10 years ago, such as in-dash compact disc players and speed control systems, are now standard features. Consumers’ desire to have constant access to information helped spawn technologies such as voice-activated controls, real-time traffic and Wi-Fi mobile hot spots now found on many 2011 Ford products.
Entertainment:The days of packing a clumsy library of CDs or VHS movie tapes are gone. Today consumers have a wide variety of compact ways to be entertained while behind the wheel. A decade ago, for instance, satellite radio was not available in cars. Today, more than half of new passenger cars are equipped with the service, according to Ward’s Auto. Ford vehicles equipped with SYNC® can stream Internet radio like Pandora or can play music from USB plugged-in digital music players or memory sticks.
Taking out the guesswork: Today’s vehicles are equipped with new technologies that make driving easier, including self-parallel parking, rear back-up cameras and rain-sensing wipers. Terrain management, a new Ford feature available on the 2011 Explorer, lets the driver select the type of terrain the vehicle is driving through, such as sand, snow or pavement, and the vehicle then adjusts wheel spin, throttle inputs and other inputs accordingly.
Accident avoidance: Automotive safety has also advanced dramatically. In 2000, the average car had at least two airbags. Today, most vehicles have at least four, with some models equipped with up to 10 airbags. The airbags themselves also have improved. Ford is the first automaker to introduce inflatable second row safety belts.
The biggest change, however, is in the area of accident avoidance. For example, Ford’s new Curve Control, available on the 2011 Explorer, monitors a driver’s speed entering fast, sharp corners then corrects the vehicle. Other examples from Ford include a collision warning system that detects moving vehicles ahead; Blind Spot Information System (BLIS®) that alerts the driver when approaching vehicles enter the system’s defined blind spot zone; and cross-traffic alert to sense oncoming traffic when the driver is backing out of a parking spot.
Fuel economy:In the early 2000s, bigger was better. Vehicles were large and powerful and boasted off-road capability rarely used by the average consumer who purchased them. Consumers wanted cars that could transport large amounts of cargo and lots of passengers.
Cars and the engines that power them are shrinking and have become more fuel efficient. According to Edmunds Best-Selling Vehicles, the most popular models in 2000 were trucks. That same report from 2009 shows small passenger cars topping the list.
According to the EPA, fuel economy between 2000 and 2010 improved for the industry from 19.8 mpg to 22.5 mpg – a 14 percent improvement. Increasing numbers of consumers are also choosing smaller, fuel-sipping four-cylinders. The percentage of fuel-efficient four-cylinder engines increased from 31.7 percent to 48.4 percent between 2000 and 2010. For example, the four-cylinder version of the Ford Fusion, which attracted 55 percent of buyers in 2007, now accounts for more than 70 percent of sales.
Built-in navigation: TripTik® gave way to MapQuest, which soon led to the first commercially available automotive navigation system in the late 1990s. According to Berg Insight Research, there are an estimated 150 million in-dash, aftermarket, compact personal and navigation-enabled mobile guidance devices used globally. Today, navigation systems are integrated into vehicles and are much more comprehensive.
Creature comforts: Consumers today enjoy a more comfortable ride. Better interior materials, sleeker interior designs, heated and cooled seats that automatically adjust driver position, remote start and more storage capacity all offer more comfort and convenience. Even a hands-free power liftgate that opens with the wave of a foot underneath the rear bumper can be found on Ford’s new C-MAX.
Customization:Ford has responded to the trend of an increased desire for personalization by adding features in its vehicles such as ambient lighting colors that can be changed to fit the driver’s mood, driver’s seats with customizable settings that adjust automatically with the push of a button, even decal kits for the new Fiesta.
Security: Keyless remotes, alarms and warning systems, and anti-theft systems have come a long way toward making life on the go safer for many. For example, Ford and Lincoln vehicles come with technologies such as SYNC’s 911 Assist™ and Vehicle Health Report, or MyKey®, which allows parents to restrict vehicle speeds when a teen driver is behind the wheel. Intelligent Access with push-button start allows Ford or Lincoln drivers to start the engine by simply carrying the key fob as they approach and enter the vehicle.
Paint colors: Brighter, more vibrant paint colors are edging their way into consumers’ hearts. Black and silver still top the list, but colors like Lime Squeeze found on the Ford Fiesta or Yellow Blaze found on the new Focus have become more popular. New paints mixed with glass or metal flecks have also changed the way cars look.
Next 10 years
The next decade will bring more revolutionary change for both the auto industry and American consumers. Look for higher gas prices, better lithium-ion batteries, alternative fuels, more advanced safety technologies and more connectivity such as vehicle-to-vehicle systems that will allow vehicles to “talk” to each other via wireless communications embedded into the car.
“People are used to living with technology,” said Connelly. “That’s why companies always have to think ahead. Understanding what consumers want and need tomorrow – or even next year – isn’t enough. We have to anticipate needs and desires farther out, 10 years down the road and beyond so we can deliver vehicles that will truly fit our customers’ lives.”
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
DEARBORN, Mich., Jan. 4, 2011 – The past decade has been revolutionary for several parts of our society, but few sectors have seen as much change since 2000 as the auto industry.
Ten short years ago, automakers were touting the number of cupholders in the cabin and the increased off-road capabilities of family haulers. Today, these same companies are racing to offer increasingly hands-free mobile communication, eye-popping fuel economy and technologies aimed at helping drivers avoid accidents.
“Cars have become more like brains on wheels,” said Sheryl Connelly, Ford’s global trends manager. “Consumers today want to stay connected and they want the drive to be an experience, especially since the amount of time Americans spend in the car has nearly doubled in the last 10 years.”
Technology evolution
Many of the changes in automobiles were driven by the ever-evolving ways people use mobile devices and the Internet to consume information, communicate with others and even engage in commerce. According to the UN agency, about five billion people use cell phones while weekly Internet usage is up 560 percent.
This trend has exploded in the past decade, redefining the way we use our cars. As the calendar flips to 2011, and automakers kick off a new chapter of innovation at the North American International Auto Show, here are our Top 10 ways the industry has changed since 2000:
Top 10 in 2010
Infotainment: Vehicle options 10 years ago, such as in-dash compact disc players and speed control systems, are now standard features. Consumers’ desire to have constant access to information helped spawn technologies such as voice-activated controls, real-time traffic and Wi-Fi mobile hot spots now found on many 2011 Ford products.
Entertainment:The days of packing a clumsy library of CDs or VHS movie tapes are gone. Today consumers have a wide variety of compact ways to be entertained while behind the wheel. A decade ago, for instance, satellite radio was not available in cars. Today, more than half of new passenger cars are equipped with the service, according to Ward’s Auto. Ford vehicles equipped with SYNC® can stream Internet radio like Pandora or can play music from USB plugged-in digital music players or memory sticks.
Taking out the guesswork: Today’s vehicles are equipped with new technologies that make driving easier, including self-parallel parking, rear back-up cameras and rain-sensing wipers. Terrain management, a new Ford feature available on the 2011 Explorer, lets the driver select the type of terrain the vehicle is driving through, such as sand, snow or pavement, and the vehicle then adjusts wheel spin, throttle inputs and other inputs accordingly.
Accident avoidance: Automotive safety has also advanced dramatically. In 2000, the average car had at least two airbags. Today, most vehicles have at least four, with some models equipped with up to 10 airbags. The airbags themselves also have improved. Ford is the first automaker to introduce inflatable second row safety belts.
The biggest change, however, is in the area of accident avoidance. For example, Ford’s new Curve Control, available on the 2011 Explorer, monitors a driver’s speed entering fast, sharp corners then corrects the vehicle. Other examples from Ford include a collision warning system that detects moving vehicles ahead; Blind Spot Information System (BLIS®) that alerts the driver when approaching vehicles enter the system’s defined blind spot zone; and cross-traffic alert to sense oncoming traffic when the driver is backing out of a parking spot.
Fuel economy:In the early 2000s, bigger was better. Vehicles were large and powerful and boasted off-road capability rarely used by the average consumer who purchased them. Consumers wanted cars that could transport large amounts of cargo and lots of passengers.
Cars and the engines that power them are shrinking and have become more fuel efficient. According to Edmunds Best-Selling Vehicles, the most popular models in 2000 were trucks. That same report from 2009 shows small passenger cars topping the list.
According to the EPA, fuel economy between 2000 and 2010 improved for the industry from 19.8 mpg to 22.5 mpg – a 14 percent improvement. Increasing numbers of consumers are also choosing smaller, fuel-sipping four-cylinders. The percentage of fuel-efficient four-cylinder engines increased from 31.7 percent to 48.4 percent between 2000 and 2010. For example, the four-cylinder version of the Ford Fusion, which attracted 55 percent of buyers in 2007, now accounts for more than 70 percent of sales.
Built-in navigation: TripTik® gave way to MapQuest, which soon led to the first commercially available automotive navigation system in the late 1990s. According to Berg Insight Research, there are an estimated 150 million in-dash, aftermarket, compact personal and navigation-enabled mobile guidance devices used globally. Today, navigation systems are integrated into vehicles and are much more comprehensive.
Creature comforts: Consumers today enjoy a more comfortable ride. Better interior materials, sleeker interior designs, heated and cooled seats that automatically adjust driver position, remote start and more storage capacity all offer more comfort and convenience. Even a hands-free power liftgate that opens with the wave of a foot underneath the rear bumper can be found on Ford’s new C-MAX.
Customization:Ford has responded to the trend of an increased desire for personalization by adding features in its vehicles such as ambient lighting colors that can be changed to fit the driver’s mood, driver’s seats with customizable settings that adjust automatically with the push of a button, even decal kits for the new Fiesta.
Security: Keyless remotes, alarms and warning systems, and anti-theft systems have come a long way toward making life on the go safer for many. For example, Ford and Lincoln vehicles come with technologies such as SYNC’s 911 Assist™ and Vehicle Health Report, or MyKey®, which allows parents to restrict vehicle speeds when a teen driver is behind the wheel. Intelligent Access with push-button start allows Ford or Lincoln drivers to start the engine by simply carrying the key fob as they approach and enter the vehicle.
Paint colors: Brighter, more vibrant paint colors are edging their way into consumers’ hearts. Black and silver still top the list, but colors like Lime Squeeze found on the Ford Fiesta or Yellow Blaze found on the new Focus have become more popular. New paints mixed with glass or metal flecks have also changed the way cars look.
Next 10 years
The next decade will bring more revolutionary change for both the auto industry and American consumers. Look for higher gas prices, better lithium-ion batteries, alternative fuels, more advanced safety technologies and more connectivity such as vehicle-to-vehicle systems that will allow vehicles to “talk” to each other via wireless communications embedded into the car.
“People are used to living with technology,” said Connelly. “That’s why companies always have to think ahead. Understanding what consumers want and need tomorrow – or even next year – isn’t enough. We have to anticipate needs and desires farther out, 10 years down the road and beyond so we can deliver vehicles that will truly fit our customers’ lives.”
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
Tuesday, January 11, 2011
The New Ford C-Max
NEW FORD C-MAX: CLEVER, COMPACT VEHICLE TO MOVE YOUNG FAMILIES WITH FLEXIBILITY, FUEL EFFICIENCY
New Ford C-MAX
•New Ford C-MAX multi-activity vehicle combines a fresh new design, flexible seating configuration for seven, outstanding craftsmanship and occupant safety and advances in driving dynamics
•Ford C-MAX offers life-enhancing technologies such as SYNC® connectivity, MyFord Touch™ driver connect technology, HD Radio™ and an industry-exclusive hands-free liftgate
•A “white space” multi-activity vehicle, the Ford C-MAX will deliver projected best-in-class fuel economy with sporty performance and handling
DEARBORN, Mich., Dec. 20, 2010 – The Ford C-MAX multi-activity vehicle is an all-new, affordable transportation alternative for growing, busy North American families who crave industry-first technology, flexible seating and interior space, sporty performance and best-in-class fuel economy.
“The Ford C-MAX provides still more proof of how our One Ford plan continues to deliver the high-quality, fuel-efficient products people really want,” said Mark Fields, Ford’s president of The Americas. “C-MAX is just right for customers in North America seeking stylish, flexible transportation and life-enhancing technology that comes standard.”
The new C-MAX is part of Ford Motor Company’s global small vehicle strategy that will deliver at least 10 vehicles – and 2 million vehicles annually – from a single C-vehicle platform by 2012.
This new compact multi-activity vehicle introduces a host of unique features including an industry-exclusive hands-free power-operated rear liftgate, versatile 5+2 seating configuration with five seats in the main cabin and two smaller seats in the third row, twin sliding doors and active park assist, an advanced new system that automatically steers the vehicle into parallel parking spaces.
Performance with fuel economy
The new C-MAX also heralds the arrival of Ford’s first application of the all-new 1.6-liter EcoBoost™ I-4 engine in its North American C-class vehicles, delivering a combination of responsive performance with improved fuel economy and reduced CO2 emissions.
Developed for global applications, the lightweight, all-aluminum 1.6-liter Ford EcoBoost engine combines high-pressure direct injection, low-inertia turbocharging and twin independent variable camshaft timing (Ti-VCT) to achieve fuel economy results up to 20 percent better than naturally aspirated, larger-displacement gasoline engines with a similar power output. This new engine is expected to deliver the best available highway fuel economy for a seven-passenger vehicle.
The C-MAX base engine is a proven 2.5-liter iVCT I-4, optimized for a multi-activity vehicle application with plenty of low-end torque. Both engines are mated to Ford’s 6F35 automatic six-speed transmission with a gear ratio span allowing for responsive acceleration from rest yet fuel efficiency for around-town driving and steady cruising at speed.
“The scale and flexibility of our global new C-vehicle platform enables us to develop distinct vehicles including C-MAX,” said Derrick Kuzak, Ford group vice president of Global Product Development. “It’s a ‘white space’ vehicle here in North America – a new choice – and we believe buyers will appreciate the technology, convenience and functionality C-MAX packs into a neat package.”
Stylish 5+2-seater
The C-MAX multi-activity vehicle has a 109.7-inch wheelbase and an overall length of 178 inches, comparatively close to the original minivans offered in North America. C-MAX delivers room for up to seven passengers or five occupants with a generous amount of cargo.
The new model will solidify its appeal to customers that value comfortable accommodation, a high seating position, versatility and a “smart-sized” package.
C-MAX has bold exterior and interior designs created using the latest evolution of Ford’s kinetic design language and building on themes established in recent product introductions such as the Ford Fiesta and Focus ranges.
Maximum versatility and convenience
The seating concept and door layout for the 5+2 C-MAX was finalized after detailed research with typical family users to identify the most popular configurations.
The vehicle features twin sliding rear side doors and a clever new seat folding concept for second-row seats. The second-row seat is equipped with a unique mechanism that allows the middle seat position to fold quickly and easily under the right-hand seat, creating a handy walk-through space between the two outboard seats so passengers can easily access the third row, as well as two individual, bucket-like seats.
The second-row seats also have slide and recline functionality, adapting to multiple combinations of passenger seat positions and cargo capacity. Outboard second-row seats also have a tip-and-slide forward function for easy access to the third-row seats when the second row is used.
The third-row seats can be omitted as a delete option, for those buyers electing to forgo the 5+2 seating arrangement.
The C-MAX provides a raised “command bridge” cockpit with high-mounted gear shift and center console. The driver controls and displays incorporate available Ford SYNC® and MyFord Touch™, similar to the acclaimed layouts recently introduced in other Ford nameplates.
Dynamics and refinement
“This all-new model is set to take multi-activity vehicle performance to a new level, giving drivers a class-leading combination of responsive, sporty handling, and overall refinement and quietness similar to the standard found in larger luxury vehicles,” said John Davis, chief engineer for the North American C-MAX.
Key chassis technologies on C-MAX include completely new electric power-assisted steering (EPAS), optimized new designs for the Control Blade multilink rear suspension and semi-isolated front subframe and standard new torque vectoring control to further improve cornering stability and agility.
Smart technology for safety and practicality
As the first derivatives to be launched from Ford’s new global C-car platform, C-MAX benefits from the introduction of an array of advanced technologies generally only found in larger, more premium vehicles.
Among these new technologies are a host of features that will add convenience and luxury for customers and their families. Key offerings include:
•Hands-free rear liftgate, an industry first: Ideal when carrying several packages, as the
C-MAX hands-free liftgate is activated by passing a leg motion under the rear bumper when the driver’s key fob is in his or her pocket
•Active park assist: Helps select an appropriate parking space, calculates the trajectory and steers to properly position the vehicle. All the driver need do is operate the accelerator and brake pedals
•Speed limiter: Prevents a driver from exceeding a preset speed
•Panoramic roof: Allows for an expansive roof opening
•HD Radio™: Enables clearer radio reception with crisper sound reproduction
•Rear view camera: Enhanced visibility for safer reversing
•Intelligent Access with push-button start: The key fob unlocks C-MAX as the driver approaches, and enables key-free engine starts at the push of an instrument panel-mounted button
•Heated sideview mirrors with integrated puddle lamps: Enhance cold weather visibility
In addition, C-MAX offers popular Ford technologies and features, such as:
•Easy Fuel® (capless fuel filler): Provides a tight seal and eliminates loose-fitting or lost caps
•Sony® Audio System: Specifically tuned to C-MAX cabin acoustics for superb sound reproduction
•Ambient lighting: Accent lighting in multiple colors, illuminating footwells and cupholders to harmonize with a driver’s mood
•Dual-zone electronic automatic temperature control: Maintains desired temperature setting throughout C-MAX cabin
•Sirius® Satellite Radio: Offers C-MAX driver and passengers a diverse range of radio programming choices
•Front and rear parking aid sensors: Help the driver properly position the vehicle when parking
•Navigation System: Provides intuitive touch-screen operation
Safety and security
Ford C-MAX is anticipated to be a segment safety leader, having recently been awarded a Euro NCAP five star rating by this independent safety rating organization. C-MAX achieved the highest score ever recorded for whiplash protection and excelled in both adult and child occupant safety. C-MAX offers drivers and families a full complement of standard safety features, including:
•AdvanceTrac® with RSC® (Roll Stability Control™) with curve control: Helps maintain consistent vehicle stability
•Dual front and side airbags with smart occupant sensor: Help fine-tune airbag deployment to occupant by size, weight and belt status
•First-, second- and third-row Safety Canopy® side-curtain airbags: Envelop passengers, helping to prevent head and upper body injury
•Tire Pressure Monitoring System: Notifies driver of inconsistent tire pressure
•Driver and passenger-side blind spot mirrors: Add visibility for blind spot areas
•Strong body architecture with extensive use of high-strength steels: Helps to add body strength and rigidity
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
New Ford C-MAX
•New Ford C-MAX multi-activity vehicle combines a fresh new design, flexible seating configuration for seven, outstanding craftsmanship and occupant safety and advances in driving dynamics
•Ford C-MAX offers life-enhancing technologies such as SYNC® connectivity, MyFord Touch™ driver connect technology, HD Radio™ and an industry-exclusive hands-free liftgate
•A “white space” multi-activity vehicle, the Ford C-MAX will deliver projected best-in-class fuel economy with sporty performance and handling
DEARBORN, Mich., Dec. 20, 2010 – The Ford C-MAX multi-activity vehicle is an all-new, affordable transportation alternative for growing, busy North American families who crave industry-first technology, flexible seating and interior space, sporty performance and best-in-class fuel economy.
“The Ford C-MAX provides still more proof of how our One Ford plan continues to deliver the high-quality, fuel-efficient products people really want,” said Mark Fields, Ford’s president of The Americas. “C-MAX is just right for customers in North America seeking stylish, flexible transportation and life-enhancing technology that comes standard.”
The new C-MAX is part of Ford Motor Company’s global small vehicle strategy that will deliver at least 10 vehicles – and 2 million vehicles annually – from a single C-vehicle platform by 2012.
This new compact multi-activity vehicle introduces a host of unique features including an industry-exclusive hands-free power-operated rear liftgate, versatile 5+2 seating configuration with five seats in the main cabin and two smaller seats in the third row, twin sliding doors and active park assist, an advanced new system that automatically steers the vehicle into parallel parking spaces.
Performance with fuel economy
The new C-MAX also heralds the arrival of Ford’s first application of the all-new 1.6-liter EcoBoost™ I-4 engine in its North American C-class vehicles, delivering a combination of responsive performance with improved fuel economy and reduced CO2 emissions.
Developed for global applications, the lightweight, all-aluminum 1.6-liter Ford EcoBoost engine combines high-pressure direct injection, low-inertia turbocharging and twin independent variable camshaft timing (Ti-VCT) to achieve fuel economy results up to 20 percent better than naturally aspirated, larger-displacement gasoline engines with a similar power output. This new engine is expected to deliver the best available highway fuel economy for a seven-passenger vehicle.
The C-MAX base engine is a proven 2.5-liter iVCT I-4, optimized for a multi-activity vehicle application with plenty of low-end torque. Both engines are mated to Ford’s 6F35 automatic six-speed transmission with a gear ratio span allowing for responsive acceleration from rest yet fuel efficiency for around-town driving and steady cruising at speed.
“The scale and flexibility of our global new C-vehicle platform enables us to develop distinct vehicles including C-MAX,” said Derrick Kuzak, Ford group vice president of Global Product Development. “It’s a ‘white space’ vehicle here in North America – a new choice – and we believe buyers will appreciate the technology, convenience and functionality C-MAX packs into a neat package.”
Stylish 5+2-seater
The C-MAX multi-activity vehicle has a 109.7-inch wheelbase and an overall length of 178 inches, comparatively close to the original minivans offered in North America. C-MAX delivers room for up to seven passengers or five occupants with a generous amount of cargo.
The new model will solidify its appeal to customers that value comfortable accommodation, a high seating position, versatility and a “smart-sized” package.
C-MAX has bold exterior and interior designs created using the latest evolution of Ford’s kinetic design language and building on themes established in recent product introductions such as the Ford Fiesta and Focus ranges.
Maximum versatility and convenience
The seating concept and door layout for the 5+2 C-MAX was finalized after detailed research with typical family users to identify the most popular configurations.
The vehicle features twin sliding rear side doors and a clever new seat folding concept for second-row seats. The second-row seat is equipped with a unique mechanism that allows the middle seat position to fold quickly and easily under the right-hand seat, creating a handy walk-through space between the two outboard seats so passengers can easily access the third row, as well as two individual, bucket-like seats.
The second-row seats also have slide and recline functionality, adapting to multiple combinations of passenger seat positions and cargo capacity. Outboard second-row seats also have a tip-and-slide forward function for easy access to the third-row seats when the second row is used.
The third-row seats can be omitted as a delete option, for those buyers electing to forgo the 5+2 seating arrangement.
The C-MAX provides a raised “command bridge” cockpit with high-mounted gear shift and center console. The driver controls and displays incorporate available Ford SYNC® and MyFord Touch™, similar to the acclaimed layouts recently introduced in other Ford nameplates.
Dynamics and refinement
“This all-new model is set to take multi-activity vehicle performance to a new level, giving drivers a class-leading combination of responsive, sporty handling, and overall refinement and quietness similar to the standard found in larger luxury vehicles,” said John Davis, chief engineer for the North American C-MAX.
Key chassis technologies on C-MAX include completely new electric power-assisted steering (EPAS), optimized new designs for the Control Blade multilink rear suspension and semi-isolated front subframe and standard new torque vectoring control to further improve cornering stability and agility.
Smart technology for safety and practicality
As the first derivatives to be launched from Ford’s new global C-car platform, C-MAX benefits from the introduction of an array of advanced technologies generally only found in larger, more premium vehicles.
Among these new technologies are a host of features that will add convenience and luxury for customers and their families. Key offerings include:
•Hands-free rear liftgate, an industry first: Ideal when carrying several packages, as the
C-MAX hands-free liftgate is activated by passing a leg motion under the rear bumper when the driver’s key fob is in his or her pocket
•Active park assist: Helps select an appropriate parking space, calculates the trajectory and steers to properly position the vehicle. All the driver need do is operate the accelerator and brake pedals
•Speed limiter: Prevents a driver from exceeding a preset speed
•Panoramic roof: Allows for an expansive roof opening
•HD Radio™: Enables clearer radio reception with crisper sound reproduction
•Rear view camera: Enhanced visibility for safer reversing
•Intelligent Access with push-button start: The key fob unlocks C-MAX as the driver approaches, and enables key-free engine starts at the push of an instrument panel-mounted button
•Heated sideview mirrors with integrated puddle lamps: Enhance cold weather visibility
In addition, C-MAX offers popular Ford technologies and features, such as:
•Easy Fuel® (capless fuel filler): Provides a tight seal and eliminates loose-fitting or lost caps
•Sony® Audio System: Specifically tuned to C-MAX cabin acoustics for superb sound reproduction
•Ambient lighting: Accent lighting in multiple colors, illuminating footwells and cupholders to harmonize with a driver’s mood
•Dual-zone electronic automatic temperature control: Maintains desired temperature setting throughout C-MAX cabin
•Sirius® Satellite Radio: Offers C-MAX driver and passengers a diverse range of radio programming choices
•Front and rear parking aid sensors: Help the driver properly position the vehicle when parking
•Navigation System: Provides intuitive touch-screen operation
Safety and security
Ford C-MAX is anticipated to be a segment safety leader, having recently been awarded a Euro NCAP five star rating by this independent safety rating organization. C-MAX achieved the highest score ever recorded for whiplash protection and excelled in both adult and child occupant safety. C-MAX offers drivers and families a full complement of standard safety features, including:
•AdvanceTrac® with RSC® (Roll Stability Control™) with curve control: Helps maintain consistent vehicle stability
•Dual front and side airbags with smart occupant sensor: Help fine-tune airbag deployment to occupant by size, weight and belt status
•First-, second- and third-row Safety Canopy® side-curtain airbags: Envelop passengers, helping to prevent head and upper body injury
•Tire Pressure Monitoring System: Notifies driver of inconsistent tire pressure
•Driver and passenger-side blind spot mirrors: Add visibility for blind spot areas
•Strong body architecture with extensive use of high-strength steels: Helps to add body strength and rigidity
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
Monday, January 10, 2011
Tatoo Your New Focus
TATTOOS COME INTO FOCUS – LITERALLY – WITH FORD’S HOT NEW SMALL CAR
The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.
DEARBORN, Mich., Dec. 23, 2010 – The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.
From geometric patterns and racing stripes to whimsical imagery like splashes and swirls, customers will soon be able to choose from more than 200 unique vinyl wrap tattoos to find a design that reflects their personality at http://www.fordcustomgraphics.com/.
“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”
Tattoo trend extends to cars
According to the Pew Research Institute, nearly four in 10 Millennials have at least one tattoo, and Gen Xers are not far behind at 32 percent.
Sheryl Connelly, Ford Global Trends and Futuring manager, says the migration to vehicle tattoos is a natural progression of the tattoo craze.
“The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses,” she said. “People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles.”
Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed, providing younger customers with an economical way to “grow with their car,” says Connelly.
“People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” she said. “Customers can easily change the tattoos as their life situation and style evolves.”
Test your creativity with the 2012 Ford Focus at http://www.fordcustomgraphics.com/
With a few clicks of the computer mouse, customers can choose the exterior color of their Focus, select the tattoos they like and then be able to see exactly how the designs will look on the car.
All of the tattoos are made with 3M Scotchprint® Personalized Vehicle Graphic Film plus a clear graphic protection layer. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.
Original Wraps Inc., a provider of on-demand custom graphics to the automotive industry, developed the tattoos and the website for Ford. According to the company’s chief executive officer Tom Stemple, the tattoos offer customers the look of custom paint at half the cost.
“Another important benefit is that the tattoos are made to order. We don’t manufacture any graphics until they are purchased,” said Stemple. “That gives us the flexibility to keep updating the designs to give customers fresh new ideas to choose from.”
Custom Graphics are currently available at www.fordcustomgraphics.com for the Ford Mustang,
F-150, Explorer and Fiesta. Because orders are processed at individual dealerships throughout the country, there is no way to track how many tattoos have been sold, but consumer response to the site has been strong with an average of 15,000 unique hits per month.
Focus graphics are expected to be online in mid-January.
2012 Ford Focus offers customers more choices at production
The all-new 2012 Ford Focus, which will arrive in dealerships early next year, will offer customers plenty of choices at production, including four trim series – S, SE, SEL and Titanium – and 11 unique wheel styles.
The vehicle also will be available in 11 exterior paint colors. Four of the choices are premium paints. Tri-coat paints that offer deeper, richer color will be available in White Platinum and Yellow Blaze, and two tinted clearcoat paints will be offered in Red Candy and Blue Candy.
Vehicle Personalization: Ford Custom Accessories make it easy and fun
The automotive aftermarket has grown into a $34 billion industry. And Ford Vehicle Personalization continues to come out with cool new products – from wheels and decklids to hood scoops, grille inserts and vehicle tattoos – to meet increasing customer demand for accessories.
“The goal of Ford Custom Accessories is to give customers new ways to make the vehicle their own,” said Jim Abraham, Ford Licensed Accessories manager, noting that the business of Vehicle Personalization at Ford has grown exponentially over the last few years. “Our accessories are designed alongside our vehicles, so the integration is seamless and reflective of Ford quality.”
To learn more about Ford Custom Accessories, please visit http://www.fordaccessoriesstore.com/.
•Tattoos are not just body art anymore; customers will soon be able to express themselves with vehicle tattoos for the all-new 2012 Ford Focus
•Ford Custom Graphics will offer more than 200 unique vinyl wrap tattoos in an array of different colors for the new Focus at www.fordcustomgraphics.com
•Available in a variety of designs – from geometric patterns and racing stripes to whimsical imagery like splashes and swirls – the Custom Graphics offer the look of custom paint at half the cost
•Ford Custom Graphics are currently available for the Ford Mustang, Explorer F-150 and Fiesta
###
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com/
The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.DEARBORN, Mich., Dec. 23, 2010 – The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.
From geometric patterns and racing stripes to whimsical imagery like splashes and swirls, customers will soon be able to choose from more than 200 unique vinyl wrap tattoos to find a design that reflects their personality at http://www.fordcustomgraphics.com/.
“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”
Tattoo trend extends to cars
According to the Pew Research Institute, nearly four in 10 Millennials have at least one tattoo, and Gen Xers are not far behind at 32 percent.
Sheryl Connelly, Ford Global Trends and Futuring manager, says the migration to vehicle tattoos is a natural progression of the tattoo craze.
“The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses,” she said. “People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles.”
Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed, providing younger customers with an economical way to “grow with their car,” says Connelly.
“People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” she said. “Customers can easily change the tattoos as their life situation and style evolves.”
Test your creativity with the 2012 Ford Focus at http://www.fordcustomgraphics.com/
With a few clicks of the computer mouse, customers can choose the exterior color of their Focus, select the tattoos they like and then be able to see exactly how the designs will look on the car.
All of the tattoos are made with 3M Scotchprint® Personalized Vehicle Graphic Film plus a clear graphic protection layer. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.
Original Wraps Inc., a provider of on-demand custom graphics to the automotive industry, developed the tattoos and the website for Ford. According to the company’s chief executive officer Tom Stemple, the tattoos offer customers the look of custom paint at half the cost.
“Another important benefit is that the tattoos are made to order. We don’t manufacture any graphics until they are purchased,” said Stemple. “That gives us the flexibility to keep updating the designs to give customers fresh new ideas to choose from.”
Custom Graphics are currently available at www.fordcustomgraphics.com for the Ford Mustang,
F-150, Explorer and Fiesta. Because orders are processed at individual dealerships throughout the country, there is no way to track how many tattoos have been sold, but consumer response to the site has been strong with an average of 15,000 unique hits per month.
Focus graphics are expected to be online in mid-January.
2012 Ford Focus offers customers more choices at production
The all-new 2012 Ford Focus, which will arrive in dealerships early next year, will offer customers plenty of choices at production, including four trim series – S, SE, SEL and Titanium – and 11 unique wheel styles.
The vehicle also will be available in 11 exterior paint colors. Four of the choices are premium paints. Tri-coat paints that offer deeper, richer color will be available in White Platinum and Yellow Blaze, and two tinted clearcoat paints will be offered in Red Candy and Blue Candy.
Vehicle Personalization: Ford Custom Accessories make it easy and fun
The automotive aftermarket has grown into a $34 billion industry. And Ford Vehicle Personalization continues to come out with cool new products – from wheels and decklids to hood scoops, grille inserts and vehicle tattoos – to meet increasing customer demand for accessories.
“The goal of Ford Custom Accessories is to give customers new ways to make the vehicle their own,” said Jim Abraham, Ford Licensed Accessories manager, noting that the business of Vehicle Personalization at Ford has grown exponentially over the last few years. “Our accessories are designed alongside our vehicles, so the integration is seamless and reflective of Ford quality.”
To learn more about Ford Custom Accessories, please visit http://www.fordaccessoriesstore.com/.
•Tattoos are not just body art anymore; customers will soon be able to express themselves with vehicle tattoos for the all-new 2012 Ford Focus
•Ford Custom Graphics will offer more than 200 unique vinyl wrap tattoos in an array of different colors for the new Focus at www.fordcustomgraphics.com
•Available in a variety of designs – from geometric patterns and racing stripes to whimsical imagery like splashes and swirls – the Custom Graphics offer the look of custom paint at half the cost
•Ford Custom Graphics are currently available for the Ford Mustang, Explorer F-150 and Fiesta
###
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com/
Saturday, January 8, 2011
FORD’S ENHANCED MYKEY TECHNOLOGY NOW ALLOWS PARENTS TO BLOCK EXPLICIT SATELLITE RADIO CONTENT
FORD’S ENHANCED MYKEY TECHNOLOGY NOW ALLOWS PARENTS TO BLOCK EXPLICIT SATELLITE RADIO CONTENT
Just as parents block their teens from watching X-rated films or web videos, Ford Motor Company will introduce the world's first technology that will screen explicit radio content while youngsters are driving.
•Ford is upgrading its award-winning MyKey® feature with a world-first technology that allows parents to block explicit satellite radio programming while their teens are driving
•The upgraded MyKey technology also will allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph
•A new poll by Penn, Schoen & Berland shows a majority of parents with teen drivers like MyKey’s features, including nearly 60 percent who say the feature to block adult radio programming is important and 85 percent who believe the speed-limiting feature is important
•The upgraded version of MyKey will debut as a standard feature late next year on the Ford Taurus and Explorer and will quickly be offered across a variety of Ford and Lincoln models
DEARBORN, Mich., Dec. 29, 2010 – Ford Motor Company is preparing to debut a new version of its breakthrough MyKey® technology that – for the first time – will allow parents to block explicit satellite radio content in the vehicle, much like parents are able to prevent children from viewing certain types of television and Internet content.
The new feature will debut next year as standard equipment on the Ford Taurus and Ford Explorer, and will eventually be available across a variety of Ford and Lincoln vehicles. MyKey – designed to help parents encourage safe teen driving habits – is an easily programmable key that can limit a vehicle’s top speed, limit radio volume and encourage safety-belt usage by muting the radio until front occupants buckle up.
The radio-blocking feature works by screening out more than a dozen channels labeled by Sirius® Satellite Radio as “explicit.” While similar technology is used for blocking inappropriate content on televisions and computers, never before has such an option been available for radio programming in vehicles.
Ford’s current MyKey system – standard on most North American vehicles after launching in summer 2009 – allows owners to program a key that can limit the vehicle’s top speed to 80 mph, with chimes sounding at 45, 55 and 65 mph. The upgraded MyKey technology will now allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph.
“Ford wants to give parents peace of mind that their kids are following practical household rules in the car,” says Graydon Reitz, director, Ford Electrical and Electronic Systems Engineering. “Parents obviously like this type of feature, and many teens are okay with it when they hear parents may give them the keys more often if the car comes with a technology such as Ford’s MyKey.”
In a poll conducted for Ford by Penn, Schoen & Berland, nearly 60 percent of parents of teen drivers said the new MyKey feature that allows for blocking explicit radio content is an important technology. The survey also indicated that 85 percent of parents with teen drivers find the speed-limiting feature important.
The additional top-speed limits available in the next generation of MyKey will help parents set appropriate limits as their teens transition from driving in town to traveling on the highway. Additional features already available on MyKey limit audio volume, encourage safety-belt usage by muting the radio until front occupants buckle up, and provide earlier low-fuel warnings.
In the poll, more than half of parents also said they would allow their teens to use the family vehicle more often if it were equipped with MyKey. Meanwhile, 45 percent of teens surveyed would approve of MyKey restrictions if it meant the possibility of additional driving privileges.
Tuning into teen safetyAccording to the National Highway Traffic Safety Administration, teens are more likely to take risks such as speeding – a contributing factor in 30 percent of all fatal crashes. Teens also are less likely to wear safety belts than older drivers.
“Like graduated licensing laws, MyKey helps parents set reasonable limits for teens as they’re building driving skills,” Reitz said. “We developed MyKey’s functions in such a way as to quickly spread it across multiple vehicle lines, giving us the ability to go mass market in the spirit of other Ford innovations such as SYNC®.”
Holding the key
MyKey allows the parent to program any key through the intuitive MyFord Touch™ interface. When the key is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:
•Persistent Ford Belt-Minder® with audio mute. Ford’s Belt-Minder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Belt-Minder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display, “Buckle Up to Unmute Radio,” also appears on the instrument cluster
•Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty
•If MyKey is in the ignition, features such as park aid and BLIS® (Blind Spot Information System) with cross-traffic alert cannot be deactivated
Additional MyKey features that can be programmed through the vehicle’s MyFord Touch menu:
•Parental control of explicit radio programming
•Limited top speed of 65, 70, 75 or 80 mph
•Traction control system, which limits tire spin, cannot be deactivated
•Limited audio volume to 44 percent of maximum
•A speed alert chime at 45, 55 or 65 mph
Using MyKey to encourage teens to avoid speeding can provide an added benefit – improved fuel economy. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel, and mastering other eco-driving habits, such as avoiding jackrabbit starts and excessive idling, can help improve fuel economy by more than 50 percent.
###
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Just as parents block their teens from watching X-rated films or web videos, Ford Motor Company will introduce the world's first technology that will screen explicit radio content while youngsters are driving.•Ford is upgrading its award-winning MyKey® feature with a world-first technology that allows parents to block explicit satellite radio programming while their teens are driving
•The upgraded MyKey technology also will allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph
•A new poll by Penn, Schoen & Berland shows a majority of parents with teen drivers like MyKey’s features, including nearly 60 percent who say the feature to block adult radio programming is important and 85 percent who believe the speed-limiting feature is important
•The upgraded version of MyKey will debut as a standard feature late next year on the Ford Taurus and Explorer and will quickly be offered across a variety of Ford and Lincoln models
DEARBORN, Mich., Dec. 29, 2010 – Ford Motor Company is preparing to debut a new version of its breakthrough MyKey® technology that – for the first time – will allow parents to block explicit satellite radio content in the vehicle, much like parents are able to prevent children from viewing certain types of television and Internet content.
The new feature will debut next year as standard equipment on the Ford Taurus and Ford Explorer, and will eventually be available across a variety of Ford and Lincoln vehicles. MyKey – designed to help parents encourage safe teen driving habits – is an easily programmable key that can limit a vehicle’s top speed, limit radio volume and encourage safety-belt usage by muting the radio until front occupants buckle up.
The radio-blocking feature works by screening out more than a dozen channels labeled by Sirius® Satellite Radio as “explicit.” While similar technology is used for blocking inappropriate content on televisions and computers, never before has such an option been available for radio programming in vehicles.
Ford’s current MyKey system – standard on most North American vehicles after launching in summer 2009 – allows owners to program a key that can limit the vehicle’s top speed to 80 mph, with chimes sounding at 45, 55 and 65 mph. The upgraded MyKey technology will now allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph.
“Ford wants to give parents peace of mind that their kids are following practical household rules in the car,” says Graydon Reitz, director, Ford Electrical and Electronic Systems Engineering. “Parents obviously like this type of feature, and many teens are okay with it when they hear parents may give them the keys more often if the car comes with a technology such as Ford’s MyKey.”
In a poll conducted for Ford by Penn, Schoen & Berland, nearly 60 percent of parents of teen drivers said the new MyKey feature that allows for blocking explicit radio content is an important technology. The survey also indicated that 85 percent of parents with teen drivers find the speed-limiting feature important.
The additional top-speed limits available in the next generation of MyKey will help parents set appropriate limits as their teens transition from driving in town to traveling on the highway. Additional features already available on MyKey limit audio volume, encourage safety-belt usage by muting the radio until front occupants buckle up, and provide earlier low-fuel warnings.
In the poll, more than half of parents also said they would allow their teens to use the family vehicle more often if it were equipped with MyKey. Meanwhile, 45 percent of teens surveyed would approve of MyKey restrictions if it meant the possibility of additional driving privileges.
Tuning into teen safetyAccording to the National Highway Traffic Safety Administration, teens are more likely to take risks such as speeding – a contributing factor in 30 percent of all fatal crashes. Teens also are less likely to wear safety belts than older drivers.
“Like graduated licensing laws, MyKey helps parents set reasonable limits for teens as they’re building driving skills,” Reitz said. “We developed MyKey’s functions in such a way as to quickly spread it across multiple vehicle lines, giving us the ability to go mass market in the spirit of other Ford innovations such as SYNC®.”
Holding the key
MyKey allows the parent to program any key through the intuitive MyFord Touch™ interface. When the key is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:
•Persistent Ford Belt-Minder® with audio mute. Ford’s Belt-Minder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Belt-Minder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display, “Buckle Up to Unmute Radio,” also appears on the instrument cluster
•Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty
•If MyKey is in the ignition, features such as park aid and BLIS® (Blind Spot Information System) with cross-traffic alert cannot be deactivated
Additional MyKey features that can be programmed through the vehicle’s MyFord Touch menu:
•Parental control of explicit radio programming
•Limited top speed of 65, 70, 75 or 80 mph
•Traction control system, which limits tire spin, cannot be deactivated
•Limited audio volume to 44 percent of maximum
•A speed alert chime at 45, 55 or 65 mph
Using MyKey to encourage teens to avoid speeding can provide an added benefit – improved fuel economy. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel, and mastering other eco-driving habits, such as avoiding jackrabbit starts and excessive idling, can help improve fuel economy by more than 50 percent.
###
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD SYNC NOW IN 3 MILLION VEHICLES
FORD SYNC NOW IN 3 MILLION VEHICLES; CUSTOMER SATISFACTION, USE OF VOICE CONTROL ON RISE
•Ford SYNC®, the voice-activated in-car connectivity system is now installed in more than 3 million Ford Motor Company vehicles, since first introduced in late 2007
•Latest internal research shows that more than 80 percent of SYNC owners are likely to recommend the system to others, a 5 percentage point increase over last year’s research
•More SYNC users also rely on its voice recognition system, with nearly 70 percent usage rate while driving – more than a 5 percentage point increase over previous year
•SYNC was introduced in 2007 and still maintains its introductory price as a $395 option for nearly all new-model Ford vehicles; SYNC is also standard equipment on Lincoln models
DEARBORN, Mich., Jan. 3, 2011 – Ford is ringing in the new year with a noteworthy milestone, by installing the industry-leading Ford SYNC® in-car connectivity system on its 3 millionth vehicle in North America.
“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”
Ford SYNC was first available for the 2008 Ford Focus, with an option price of $395, in the fall of 2007 and quickly migrated across Ford’s product lines. Today, SYNC is available on all Ford and Lincoln products, except those that are largely commercial or fleet use. The option price remains at $395 for most vehicles, but now includes several new standard features such as 911 Assist, Vehicle Health Report, and SYNC Services.
Customers buying Ford vehicles are treating SYNC as a must-have technology, purchasing the system, when available, nearly 80 percent of the time on current 2011 models – up about 4 percentage points compared to 2010 models. SYNC is standard across the Lincoln lineup.
And a larger number of these customers are speaking out about how much they like the system, with recent internal research indicating that more than 80 percent of SYNC users are likely to recommend the system to others, representing a 5 percentage point increase over the previous year’s data.
Undeniably, the strong purchase power and customer satisfaction ratings of SYNC are bolstered by its industry-leading voice recognition system, a feature that is taking a stronghold in terms of what people want when it comes to in-car connectivity systems. In the internal research, nearly 70 percent of SYNC owners reported that they use the SYNC voice controls while driving – a 5-plus percentage point increase.
“When we introduced SYNC, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we’re on track,” said Jim Buczkowski, a Henry Ford Technical Fellow and director of Ford Electronics and Electrical Systems Engineering, Research and Advanced Engineering. “Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface – giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel.”
According to the 2010 study “Staying Connected on the Go: A Look at In-Vehicle Smartphone Integration Systems” conducted by the Consumer Electronics Association, 55 percent of the fast-growing population of smartphone owners prefer voice commands as their primary in-car user interface.
With the introduction of MyFord Touch™ in 2010, Ford made the SYNC voice recognition system even faster, friendlier and easier to use with more direct, first level commands, quicker and easier entry and search and more recognized aliases. The improvements were designed to help drivers accomplish tasks hands-free using more natural speech patterns and fewer commands, enabling them to focus on the task of driving.
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
•Ford SYNC®, the voice-activated in-car connectivity system is now installed in more than 3 million Ford Motor Company vehicles, since first introduced in late 2007
•Latest internal research shows that more than 80 percent of SYNC owners are likely to recommend the system to others, a 5 percentage point increase over last year’s research
•More SYNC users also rely on its voice recognition system, with nearly 70 percent usage rate while driving – more than a 5 percentage point increase over previous year
•SYNC was introduced in 2007 and still maintains its introductory price as a $395 option for nearly all new-model Ford vehicles; SYNC is also standard equipment on Lincoln models
DEARBORN, Mich., Jan. 3, 2011 – Ford is ringing in the new year with a noteworthy milestone, by installing the industry-leading Ford SYNC® in-car connectivity system on its 3 millionth vehicle in North America.
“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”
Ford SYNC was first available for the 2008 Ford Focus, with an option price of $395, in the fall of 2007 and quickly migrated across Ford’s product lines. Today, SYNC is available on all Ford and Lincoln products, except those that are largely commercial or fleet use. The option price remains at $395 for most vehicles, but now includes several new standard features such as 911 Assist, Vehicle Health Report, and SYNC Services.
Customers buying Ford vehicles are treating SYNC as a must-have technology, purchasing the system, when available, nearly 80 percent of the time on current 2011 models – up about 4 percentage points compared to 2010 models. SYNC is standard across the Lincoln lineup.
And a larger number of these customers are speaking out about how much they like the system, with recent internal research indicating that more than 80 percent of SYNC users are likely to recommend the system to others, representing a 5 percentage point increase over the previous year’s data.
Undeniably, the strong purchase power and customer satisfaction ratings of SYNC are bolstered by its industry-leading voice recognition system, a feature that is taking a stronghold in terms of what people want when it comes to in-car connectivity systems. In the internal research, nearly 70 percent of SYNC owners reported that they use the SYNC voice controls while driving – a 5-plus percentage point increase.
“When we introduced SYNC, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we’re on track,” said Jim Buczkowski, a Henry Ford Technical Fellow and director of Ford Electronics and Electrical Systems Engineering, Research and Advanced Engineering. “Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface – giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel.”
According to the 2010 study “Staying Connected on the Go: A Look at In-Vehicle Smartphone Integration Systems” conducted by the Consumer Electronics Association, 55 percent of the fast-growing population of smartphone owners prefer voice commands as their primary in-car user interface.
With the introduction of MyFord Touch™ in 2010, Ford made the SYNC voice recognition system even faster, friendlier and easier to use with more direct, first level commands, quicker and easier entry and search and more recognized aliases. The improvements were designed to help drivers accomplish tasks hands-free using more natural speech patterns and fewer commands, enabling them to focus on the task of driving.
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Wednesday, January 5, 2011
**TONIGHT** F-150 ECOBOOST DRIVE EVENT
Experience the best combination of power, capability and efficiency with the 2011 Ford F-150!Be the first on your block to drive a NEW 2011 F-150 with the twin-turbocharged EcoBoost engine pumping out 420 lb. -ft torque.
THOROUGHBRED FORD
WEDNESDAY, JANUARY 5TH 2011
5PM TO 7PM
Stop by and check it out! It's going to be an exciting night with Ford F-150 experts on hand, chance to win the sweepstake prize of a $2,000 Best Buy gift card, and free food and beverage! Hope to see you then.Please R.S.V.P. to attend at (816)505-1818 and speak with either Tammy or Adrienne.
Wednesday, December 29, 2010
2011 FORD F-150 ECOBOOST DRIVE EVENT
Experience the best combination of power, capability and efficiency with the 2011 Ford F-150!Be the first on your block to drive a NEW 2011 F-150 with the twin-turbocharged EcoBoost engine pumping out 420 lb. -ft torque. **THE 2011 F-150 DRIVE EVENT**
THOROUGHBRED FORD
WEDNESDAY, JANUARY 5TH 2011
5PM TO 7PM
Stop by and check it out! It's going to be an exciting night with Ford F-150 experts on hand, chance to win the sweepstake prize of a $2,000 Best Buy gift card, and free food and beverage! Hope to see you then.Please R.S.V.P. to attend at (816)505-1818 and speak with either Tammy or Adrienne.Wednesday, December 15, 2010
Ford Wins Popular Science 'Best of What's New'
For Inflatable Rear Belts, Fiesta Small Car
Ford honored for inflatable rear seat belts and its 2011 Fiesta in latest edition of Popular Science “Best of What’s New” awards
Inflatable belts combine safety features of seat belts and airbags to help protect vulnerable rear seat passengers from head, neck and chest injuries in an accident
Ford Fiesta delivers best-in-class connectivity with its segment-exclusive SYNC® voice-activated communications system and available AppLink smartphone control software
DEARBORN, Mich., Nov. 17, 2010 – Ford Motor Company won two 2010 “Best of What’s New” awards today from Popular Science, marking the fourth straight year Ford has been honored by the world’s top science and technology magazine. The company’s inflatable rear seat belts and 2011 Fiesta won in the automotive category and will be featured in the publication’s December issue.
“Appearing for a fourth year in the Popular Science Best of What’s New awards is an important accomplishment for Ford, proving that we’re delivering innovative technology consumers really want and can use,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Inflatable belts show how technology can benefit safety, while Fiesta proves that customers don’t have to sacrifice high-tech features when they choose to drive a small car.”
Inflatable rear seat beltsFord recently introduced the world’s first production automotive inflatable seat belts, combining attributes of traditional seat belts and airbags to provide added crash safety protection for rear seat occupants. The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers – often children and older adults who can be more vulnerable to such injuries.
The new belts will launch on the all-new Ford Explorer, which goes into production next year for the North American market. Over time, Ford plans to offer the technology in vehicles around the world.
2011 Ford FiestaThe new 2010 Ford Fiesta is proving that cutting-edge technologies and connectivity can help redefine consumers’ small car experiences.
Fiesta features – including Push Button Start, a PowerShift transmission and Ford SYNC® hands-free communications and entertainment system – are not found on competitive products such as Honda Fit, Toyota Yaris or Nissan Versa.
Fiesta is also the first vehicle to allow hands-free control of popular smartphone apps. Using the downloadable SYNC AppLink software upgrade, 2011 Ford Fiesta owners with SYNC can control apps on their Android or BlackBerry® smartphones with voice commands and vehicle controls without having to interact with the mobile device itself.
Seeing the future through the presentInflatable belts and the Ford Fiesta both use technologies grounded in the present but packaged in innovative ways, pointing toward key applications in the future. That quality was crucial to winning the Popular Science award.
“For 23 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what’s possible in the future,” said Mark Jannot, editor-in-chief of Popular Science. “The Best of What’s New award is the magazine’s top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields.”
# # #
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
Thursday, October 28, 2010
FORD POSTS THIRD QUARTER 2010 NET INCOME OF $1.7 BILLION; ANNOUNCES ADDITIONAL DEBT REDUCTION ACTIONS
Ford reports third quarter net income of $1.7 billion, or 43 cents per share, a $690 million improvement from third quarter 2009. Pre-tax operating profit totaled $2.1 billion, or 48 cents per share, a $1.1 billion improvement from third quarter 2009++
Ford is announcing further actions to reduce Automotive debt and strengthen its balance sheet, including further paying down its revolving credit line by $2 billion; plans to use cash to fully prepay the remaining $3.6 billion of debt owed to the VEBA retiree health care trust; and conversion offers on two convertible debt securities
Ford now expects its Automotive cash to be about equal to its debt by year end, earlier than previously expected. This will be an improvement of $8 billion to $9 billion from the end of last year
Ford ended the quarter with $23.8 billion of Automotive gross cash and total liquidity of $29.4 billion. Automotive operating-related cash flow was $900 million positive
Revenue for the quarter totaled $29 billion, a decline of $1.3 billion from third quarter 2009; excluding Volvo revenue from 2009, revenue increased $1.7 billion ++
Ford Automotive operations posted a third quarter pre-tax operating profit of $1.3 billion, a $953 million improvement from third quarter 2009++
Ford North America reported third quarter pre-tax operating profit of $1.6 billion, a $1.3 billion improvement from third quarter 2009
Ford Credit reported third quarter pre-tax operating profit of $766 million, an $89 million improvement from third quarter 2009, and provided Ford with a $1 billion distribution during the quarter
Ford will deliver solid profits in 2010 with positive Automotive operating-related cash flow, and continued improvement in 2011
Wednesday, October 27, 2010
2010 Halloween Photo Contest
What will your entry be, Wacky? Scary? Cute?
Show off your child, grandchild, family, friends, or your pets this Halloween. We want to see your costumes and you can win a prize too. Friend us on Facebook, and tag us in your picture, or post to our Flickr page. We will be accepting pictures till November 6th. 1st Place will win a $50 gift card to Zona Rosa shopping center to start off there holiday shopping, 2nd Place winner will recieve a Free "Works" Package to Thoroughbred Ford. Have a Happy Halloween!
Show off your child, grandchild, family, friends, or your pets this Halloween. We want to see your costumes and you can win a prize too. Friend us on Facebook, and tag us in your picture, or post to our Flickr page. We will be accepting pictures till November 6th. 1st Place will win a $50 gift card to Zona Rosa shopping center to start off there holiday shopping, 2nd Place winner will recieve a Free "Works" Package to Thoroughbred Ford. Have a Happy Halloween!
Friday, October 22, 2010
Ford Focuses on the Details of Life with an Electric Vehicle
Ford Focuses on the Details of Life with an Electric Vehicle
October 7, 2010
Electric Vehicles will bring about new ways of refueling. Instead of gassing up, customers will plug in, and Ford is working with its supplier partner, Yazaki, to make this a natural and comfortable experience.
The two companies used internal ergonomic studies to design the convenience cord, drawing inspiration from hockey sticks, curling irons and tennis racket handles. While most owners are expected to recharge the zero-emissions, gas-free Focus Electric at home with an optional wall-mounted 240V charging station, they also will have the ability to recharge at remote locations with a standard 120V convenience cord. Both types of connectors will use an industry-standard five-point plug fitted with an ergonomic Ford-branded handle specially designed for comfort and durable daily use. Owners of Focus Electric will recharge the car’s onboard lithium-ion battery pack by plugging the convenience plug or charge station plug into the vehicle’s charge port.
The Ford Focus Electric, which debuts in late 2011, will bring enhanced recharging flexibility with a 120V convenience cord to allow users to recharge the all-electric vehicle at remote locations; the convenience cord will serve as a backup to an optional 240V home charging station. Focus Electric is one of five new electric vehicles Ford will deliver over the next three years in North America and Europe; it will be built at the Ford Michigan Assembly Plant.
When plugged in, the vehicle’s onboard charger converts the AC power from the electric grid to DC power to charge the liquid-cooled battery pack. A full recharge is expected to take six to eight hours with a 240V charge station or more than 12 hours with a 120V convenience cord set. When fully charged, Focus Electric is expected to deliver up to 100 miles of gas-free driving – more than enough for most U.S. commuters, who average 40 miles per day.
Like most household electrical plugs, Focus Electric’s cord set connector has three pins at the end that plug into a standard outlet. But the similarities stop there. The end that connects with the car has five pins, including one that communicates with the vehicle about the type of electrical current (120V or 240V) it is requesting and another pin that deactivates the current when the user disconnects the plug from the charge port.
Focus Electric’s convenience cord will be 25 feet long, making it long enough to reach the nearest outlet, eliminating the need for an extension cord. When not in use, the user can spool the cord around a special oval-shaped holder that also accommodates the cord’s control box. The spooled cord will have a designated spot in the vehicle’s trunk.
Between plugging in and unplugging at home, work or other places, Focus Electric owners are likely to recharge their vehicles two to four times each day (nearly 1,500 times a year) compared to once a week for gassing up (52 times a year). With a Focus Electric owner in contact with the connector so many times, Ford conducted an ergonomic study to help determine plug handle design, as well as charge port height and insertion angle. Study participants – who ranged from petite adult females to larger adult males, ages 21 to 61 – tested a variety of plug handle prototypes.
In seeking a blend of tactile toughness, high-tech polish and ergonomic comfort, the team benchmarked Craftsman® tools and considered the attributes of such disparate products as Apple® mobile electronics and OXO Good Grips® kitchen utensils.
The plug handle uses a matte-finished blue rubber that allows for a comfortable, non-slip grip and the plug head is shielded with a glossy white hard plastic to protect the electronics. The Ford Blue Oval trademark helps make the device immediately recognizable.
Ford supplier partner Yazaki conducted extensive and durability tests on Focus Electric’s cord set connector, including an insertion/extraction study of 10,000 cycles to assess the durability of the interaction between the handle and plug. For every thousand insertions, testers dunked the plug into a sandy salt water solution to add grit to the connectors and they repeatedly dropped the handle and rolled over it with a car tire to test its durability. Testers also subjected the cord set connector to ambient extreme temperature increases.
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.
October 7, 2010
Electric Vehicles will bring about new ways of refueling. Instead of gassing up, customers will plug in, and Ford is working with its supplier partner, Yazaki, to make this a natural and comfortable experience.
The two companies used internal ergonomic studies to design the convenience cord, drawing inspiration from hockey sticks, curling irons and tennis racket handles. While most owners are expected to recharge the zero-emissions, gas-free Focus Electric at home with an optional wall-mounted 240V charging station, they also will have the ability to recharge at remote locations with a standard 120V convenience cord. Both types of connectors will use an industry-standard five-point plug fitted with an ergonomic Ford-branded handle specially designed for comfort and durable daily use. Owners of Focus Electric will recharge the car’s onboard lithium-ion battery pack by plugging the convenience plug or charge station plug into the vehicle’s charge port.
The Ford Focus Electric, which debuts in late 2011, will bring enhanced recharging flexibility with a 120V convenience cord to allow users to recharge the all-electric vehicle at remote locations; the convenience cord will serve as a backup to an optional 240V home charging station. Focus Electric is one of five new electric vehicles Ford will deliver over the next three years in North America and Europe; it will be built at the Ford Michigan Assembly Plant.
When plugged in, the vehicle’s onboard charger converts the AC power from the electric grid to DC power to charge the liquid-cooled battery pack. A full recharge is expected to take six to eight hours with a 240V charge station or more than 12 hours with a 120V convenience cord set. When fully charged, Focus Electric is expected to deliver up to 100 miles of gas-free driving – more than enough for most U.S. commuters, who average 40 miles per day.
Like most household electrical plugs, Focus Electric’s cord set connector has three pins at the end that plug into a standard outlet. But the similarities stop there. The end that connects with the car has five pins, including one that communicates with the vehicle about the type of electrical current (120V or 240V) it is requesting and another pin that deactivates the current when the user disconnects the plug from the charge port.
Focus Electric’s convenience cord will be 25 feet long, making it long enough to reach the nearest outlet, eliminating the need for an extension cord. When not in use, the user can spool the cord around a special oval-shaped holder that also accommodates the cord’s control box. The spooled cord will have a designated spot in the vehicle’s trunk.
Between plugging in and unplugging at home, work or other places, Focus Electric owners are likely to recharge their vehicles two to four times each day (nearly 1,500 times a year) compared to once a week for gassing up (52 times a year). With a Focus Electric owner in contact with the connector so many times, Ford conducted an ergonomic study to help determine plug handle design, as well as charge port height and insertion angle. Study participants – who ranged from petite adult females to larger adult males, ages 21 to 61 – tested a variety of plug handle prototypes.
In seeking a blend of tactile toughness, high-tech polish and ergonomic comfort, the team benchmarked Craftsman® tools and considered the attributes of such disparate products as Apple® mobile electronics and OXO Good Grips® kitchen utensils.
The plug handle uses a matte-finished blue rubber that allows for a comfortable, non-slip grip and the plug head is shielded with a glossy white hard plastic to protect the electronics. The Ford Blue Oval trademark helps make the device immediately recognizable.
Ford supplier partner Yazaki conducted extensive and durability tests on Focus Electric’s cord set connector, including an insertion/extraction study of 10,000 cycles to assess the durability of the interaction between the handle and plug. For every thousand insertions, testers dunked the plug into a sandy salt water solution to add grit to the connectors and they repeatedly dropped the handle and rolled over it with a car tire to test its durability. Testers also subjected the cord set connector to ambient extreme temperature increases.
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.
Thursday, October 21, 2010
New V6 Engine Makes 2011 Ford F-150 Most Fuel Efficient Full-Size Pickup
New V6 Engine Makes 2011 Ford F-150 Most Fuel Efficient Full-Size Pickup
October 14, 2010
You asked, and Ford Motor Company answered: 70 percent of F-150 customers said better fuel economy is what they’d like improved most in their truck. And that they got – the 2011 Ford F-150 is projected to be the most fuel-efficient full-size pickup of any manufacturer, thanks to a projected 23 mpg highway (pending final EPA certification) with the new 3.7-liter engine. The new 5.0-liter V8 engine is projected to deliver 21 mpg highway, pending EPA certification.
“The all-new engine lineup for the 2011 Ford F-150 is focused on delivering what matters most to truck customers – best-in-class power, capability, durability and fuel economy,” said Barb Samardzich, vice president of Powertrain Engineering. “Each engine offers an unequaled combination of these attributes.”
The new 3.7-liter V6 is projected to deliver 16 mpg city and 23 mpg highway in 4×2 configuration. Projections for the new 5.0-liter V8 are 15 mpg city and 21 mpg highway in 4×2 configuration. No manufacturer offers better fuel economy numbers in these respective segments.
Also new for 2011 are the 6.2-liter V8 and 3.5-liter EcoBoost™. The EcoBoost will be available in early 2011; trucks with the 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will arrive in dealer showrooms later this year. The new V6 and V8 make up half of an all-new powertrain lineup for the 2011 Ford F-150, part of the most extensive engine makeover in the 62-year history of F-Series. This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.
Each engine is mated to a fuel-saving 6R80 six-speed automatic transmission, which has SelectShift capability with progressive range select and manual mode for the first time. Ford is the only manufacturer to equip its entire full-size pickup lineup with six-speed gearboxes as standard. A one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and improved fuel economy, also has been added. The gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.
Another fuel saver is the addition of class-exclusive electric power-assisted steering (EPAS) to the 3.7-liter V6, 5.0-liter V8 and 3.5-liter EcoBoost powertrains. The EPAS system replaces a conventional hydraulic system, which runs continuously off the engine, with a system that draws power only when needed. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks. EPAS contributes about a 4 percent fuel-economy benefit compared with conventional hydraulic systems.
“Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs,” said Samardzich. “And each engine delivers outstanding power, capability and fuel economy.”
Here are highlights of each new engine:
3.7-liter four-valve Ti-VCT V6
• Best-in-class 302 horsepower at 6,500 rpm• Unsurpassed 278 lb.-ft. of torque at 4,000 rpm• Best-in-class 6,100 pounds maximum trailer tow• Ti-VCT (twin independent variable camshaft timing) creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy• E85 flex fuel capability• Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions• Forged-steel crankshaft for improved durability• Built at Cleveland Engine Plant
5.0-liter four-valve DOHC Ti-VCT V8
• Best-in-class 360 horsepower at 5,500 rpm• Best-in-class 380 lb.-ft. of torque at 4,250 rpm• Best-in-class 10,000 pounds maximum trailer tow• New strengthened block and new cylinder head optimized for performance and enhanced cooling• Unique intake camshafts, combined with Ti-VCT, composite intake manifold and optimized compression ratio for improved low-speed torque and towing capability• Forged-steel crank and all-new oil cooler enhance durability• Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions• E85 flex fuel capability• Built at Essex Engine Plant; Windsor, Ontario
6.2-liter two-valve SOHC V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150. It is now standard on F-150 SVT Raptor, with expanded offering on other specialty applications.
• Best-in-class 411 horsepower at 5,500 rpm and 434 lb.-ft. of torque at 4,500 rpm vs. all competitors• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors• Projected 12 mpg city, 17 mpg highway (4×2 configuration), pending final EPA certification• Durability of race-proven components and technology showcased in November 2008 when a 6.2-liter Raptor R not only survived the grueling Baja 1000, it earned a podium finish. The same engine then completed every mile of the 2009 Best in the Desert series• Utilizes a large bore and shorter stroke. This approach to creating power has its roots in storied Ford racing engines. The large bore allows for larger intake and exhaust valves for improved engine airflow, and the short stroke allows higher engine speed for increased horsepower• Because of the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help maintain a smooth, stable idle• Built at Romeo (Mich.) Engine Plant
3.5-liter Ti-VCT EcoBoost
A premium powertrain offering available after launch, the 3.5-liter EcoBoost has more torque than any competitors’ V8 with the fuel economy of a smaller-displacement engine. This EcoBoost engine will establish a new benchmark for its combination of performance capability and fuel efficiency.
• 365 horsepower at 5,000 rpm on regular fuel• Best-in-class 420 lb.-ft. of torque at 2,500 rpm on regular fuel• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors• Best-in-class 3,060 pounds payload vs. all competitors• Up to 90 percent of peak torque available from 1,700 rpm to 5,000 rpm• New benchmark for combination of performance capability and fuel efficiency• Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy• Intake and exhaust camshafts optimized for improved fuel economy and performance• Cast exhaust manifolds for heavy-duty operation and durability• Improved manifold and cylinder heads for improved performance• Direct-acting mechanical bucket (DAMB) valvetrain with polished buckets to reduce friction and improve fuel economy• Built at Cleveland Engine Plant
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.
October 14, 2010
You asked, and Ford Motor Company answered: 70 percent of F-150 customers said better fuel economy is what they’d like improved most in their truck. And that they got – the 2011 Ford F-150 is projected to be the most fuel-efficient full-size pickup of any manufacturer, thanks to a projected 23 mpg highway (pending final EPA certification) with the new 3.7-liter engine. The new 5.0-liter V8 engine is projected to deliver 21 mpg highway, pending EPA certification.
“The all-new engine lineup for the 2011 Ford F-150 is focused on delivering what matters most to truck customers – best-in-class power, capability, durability and fuel economy,” said Barb Samardzich, vice president of Powertrain Engineering. “Each engine offers an unequaled combination of these attributes.”
The new 3.7-liter V6 is projected to deliver 16 mpg city and 23 mpg highway in 4×2 configuration. Projections for the new 5.0-liter V8 are 15 mpg city and 21 mpg highway in 4×2 configuration. No manufacturer offers better fuel economy numbers in these respective segments.
Also new for 2011 are the 6.2-liter V8 and 3.5-liter EcoBoost™. The EcoBoost will be available in early 2011; trucks with the 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will arrive in dealer showrooms later this year. The new V6 and V8 make up half of an all-new powertrain lineup for the 2011 Ford F-150, part of the most extensive engine makeover in the 62-year history of F-Series. This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.
Each engine is mated to a fuel-saving 6R80 six-speed automatic transmission, which has SelectShift capability with progressive range select and manual mode for the first time. Ford is the only manufacturer to equip its entire full-size pickup lineup with six-speed gearboxes as standard. A one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and improved fuel economy, also has been added. The gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.
Another fuel saver is the addition of class-exclusive electric power-assisted steering (EPAS) to the 3.7-liter V6, 5.0-liter V8 and 3.5-liter EcoBoost powertrains. The EPAS system replaces a conventional hydraulic system, which runs continuously off the engine, with a system that draws power only when needed. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks. EPAS contributes about a 4 percent fuel-economy benefit compared with conventional hydraulic systems.
“Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs,” said Samardzich. “And each engine delivers outstanding power, capability and fuel economy.”
Here are highlights of each new engine:
3.7-liter four-valve Ti-VCT V6
• Best-in-class 302 horsepower at 6,500 rpm• Unsurpassed 278 lb.-ft. of torque at 4,000 rpm• Best-in-class 6,100 pounds maximum trailer tow• Ti-VCT (twin independent variable camshaft timing) creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy• E85 flex fuel capability• Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions• Forged-steel crankshaft for improved durability• Built at Cleveland Engine Plant
5.0-liter four-valve DOHC Ti-VCT V8
• Best-in-class 360 horsepower at 5,500 rpm• Best-in-class 380 lb.-ft. of torque at 4,250 rpm• Best-in-class 10,000 pounds maximum trailer tow• New strengthened block and new cylinder head optimized for performance and enhanced cooling• Unique intake camshafts, combined with Ti-VCT, composite intake manifold and optimized compression ratio for improved low-speed torque and towing capability• Forged-steel crank and all-new oil cooler enhance durability• Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions• E85 flex fuel capability• Built at Essex Engine Plant; Windsor, Ontario
6.2-liter two-valve SOHC V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150. It is now standard on F-150 SVT Raptor, with expanded offering on other specialty applications.
• Best-in-class 411 horsepower at 5,500 rpm and 434 lb.-ft. of torque at 4,500 rpm vs. all competitors• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors• Projected 12 mpg city, 17 mpg highway (4×2 configuration), pending final EPA certification• Durability of race-proven components and technology showcased in November 2008 when a 6.2-liter Raptor R not only survived the grueling Baja 1000, it earned a podium finish. The same engine then completed every mile of the 2009 Best in the Desert series• Utilizes a large bore and shorter stroke. This approach to creating power has its roots in storied Ford racing engines. The large bore allows for larger intake and exhaust valves for improved engine airflow, and the short stroke allows higher engine speed for increased horsepower• Because of the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help maintain a smooth, stable idle• Built at Romeo (Mich.) Engine Plant
3.5-liter Ti-VCT EcoBoost
A premium powertrain offering available after launch, the 3.5-liter EcoBoost has more torque than any competitors’ V8 with the fuel economy of a smaller-displacement engine. This EcoBoost engine will establish a new benchmark for its combination of performance capability and fuel efficiency.
• 365 horsepower at 5,000 rpm on regular fuel• Best-in-class 420 lb.-ft. of torque at 2,500 rpm on regular fuel• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors• Best-in-class 3,060 pounds payload vs. all competitors• Up to 90 percent of peak torque available from 1,700 rpm to 5,000 rpm• New benchmark for combination of performance capability and fuel efficiency• Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy• Intake and exhaust camshafts optimized for improved fuel economy and performance• Cast exhaust manifolds for heavy-duty operation and durability• Improved manifold and cylinder heads for improved performance• Direct-acting mechanical bucket (DAMB) valvetrain with polished buckets to reduce friction and improve fuel economy• Built at Cleveland Engine Plant
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.
Wednesday, October 20, 2010
Yogurtini - New to Zona Rosa
If you have been looking for a new place to treat yourself or your family and friends, try out the newly opened Yogurtini in Zona Rosa, Next to Dillards. Yogurtini is a self service frozen yogurt shop. With 10-16 different flavors served daily, and 65 different toppings giving you an endless possibility of flavor. The frozen treat is made with real non fat yogurt you pay by the ounce. So if your up near Zona Rosa and in the mood for something sweet, drop in and make your own serve-'yo'-self frozen creation.Check them out on their website click on the Yogurtini logo, as well as they are on Facebook and Twitter.
Thursday, October 14, 2010
Ford to Expand Hands Free in Car Apps
Ford to Expand Hands Free in Car Apps
October 11, 2010
Hands-free is where it’s at—or should that be, where it’s app? Ford has started to release its Software Development Kit (SDK) to the next round of developers so that they can modify existing smartphone apps for voice command and control through the Ford SYNC voice recognition system.
“What we see emerging as we explore new ways to safely enhance connectivity and reinvent the driving experience is a mutually beneficial ‘collaborative community’ where our shared customer – anyone who drives a car and owns a smartphone – is the true beneficiary,” said Derrick Kuzak, Ford group vice president of Global Product Development.
Ford is reviewing more than 1,000 submissions made on the SYNC Developer website for future SDK release. The release marks the latest move by Ford to forge a more open collaborative bond with the wireless, consumer electronics and app developer communities to create a safer and smarter in-car connectivity experience. The first app partners include Pandora Internet radio, Stitcher smart radio, and Orangatame’s OpenBeak, with more to be announced soon. Further down the road, Ford will also examine the potential of apps that can provide exciting new levels of safety knowledge as well as improvements in driver productivity and convenience.
Ford is in the process of evaluating the potential of existing apps for in-car use, including categories for finance, such as alerts about stock price drops and drive-by payments, location-based services like navigation, traffic and business searches, and scheduling and planning, such as when flights are delayed or rescheduled.
“We know our customers want connectivity from a convenience perspective and need it from a safety perspective,” said Kuzak. “We want to leverage growing network speeds to create a world of apps on wheels that makes the vehicle experience simpler, safer, more productive and convenient.”
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October 11, 2010
Hands-free is where it’s at—or should that be, where it’s app? Ford has started to release its Software Development Kit (SDK) to the next round of developers so that they can modify existing smartphone apps for voice command and control through the Ford SYNC voice recognition system.
“What we see emerging as we explore new ways to safely enhance connectivity and reinvent the driving experience is a mutually beneficial ‘collaborative community’ where our shared customer – anyone who drives a car and owns a smartphone – is the true beneficiary,” said Derrick Kuzak, Ford group vice president of Global Product Development.
Ford is reviewing more than 1,000 submissions made on the SYNC Developer website for future SDK release. The release marks the latest move by Ford to forge a more open collaborative bond with the wireless, consumer electronics and app developer communities to create a safer and smarter in-car connectivity experience. The first app partners include Pandora Internet radio, Stitcher smart radio, and Orangatame’s OpenBeak, with more to be announced soon. Further down the road, Ford will also examine the potential of apps that can provide exciting new levels of safety knowledge as well as improvements in driver productivity and convenience.
Ford is in the process of evaluating the potential of existing apps for in-car use, including categories for finance, such as alerts about stock price drops and drive-by payments, location-based services like navigation, traffic and business searches, and scheduling and planning, such as when flights are delayed or rescheduled.
“We know our customers want connectivity from a convenience perspective and need it from a safety perspective,” said Kuzak. “We want to leverage growing network speeds to create a world of apps on wheels that makes the vehicle experience simpler, safer, more productive and convenient.”
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage
Wednesday, October 13, 2010
A Suite of New Airbag Designs for Ford
A Suite of New Airbag Designs for FordSeptember 16, 2010
When the all-new 2012 Ford Focus arrives on dealer showrooms, it will offer an exclusive suite of innovative airbags that help customize protection in the most common frontal and side crashes. Specifically, Ford is introducing next-generation driver-side, front passenger and side airbags.
The suite of new innovations includes next-generation driver-side airbag with enhanced chest protection technology. The new airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a pocket to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Click here to watch a video that demonstrates the new airbag design.
Side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces. Taller occupants whose shoulders block the vent could benefit from the higher pressures.
Focus also will be the first Ford car ever to feature front passenger airbags with adaptive venting technology that diverts some of the gas from the airbag inflators through vents outside of the airbags. The restraints control module – the control center of the Ford advanced safety systems – adjusts the level of venting based on seat position.
The new passenger airbag is designed to help enhance head and neck protection by better matching deployment force with occupant size. This system uses a small pyrotechnic device to force open the vent and can provide less pressure in the airbag when it’s sufficient to help protect the occupant.
The next-generation airbags will debut as standard equipment on the all-new Ford Focus on sale early in 2011 in North America. The new airbags will roll out on other Ford vehicles in the next few years.
In addition to the new airbags, the vehicle structure of the new Focus provides enhanced crash protection as well as improved vehicle dynamics.
High-strength steels comprise 55 percent of the body shell, and ultra-high-strength and boron steels make up more than 31 percent of its skeletal structure. These advanced materials help the structure meet crash regulations across world markets, while minimizing the vehicle’s weight to help maximize fuel economy.
Ford was the first automaker to begin airbag research five decades ago. It fielded an airbag test fleet in 1971, offered a driver-side airbag in 1985 and standardized driver and front passenger airbags in most vehicles by 1993. In recent years, Ford has introduced a variety of crash protection systems – ranging from canopy airbags to knee bolsters – designed to improve occupant protection. Ford has the most Top Safety Picks from the Insurance Institute for Highway Safety of any automaker.
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Thursday, October 7, 2010
FORD SEPTEMBER SALES UP 46 PERCENT; FORD ON TRACK TO GAIN MARKET SHARE FOR SECOND CONSECUTIVE YEAR
Ford, Lincoln and Mercury September sales totaled 160,873, up 46 percent versus year ago
Ford’s balanced portfolio of high-quality, fuel-efficient new cars, utilities and trucks drives September’s sales and market share gains; car sales up 40 percent, utilities up 61 percent and trucks up 43 percent
Transit Connect, Ford’s purpose-built commercial van posts best sales month ever
Ford Edge (paced by new 2011 model), Fusion and Escape set September sales records
Ford’s F-Series truck posts 40 percent increase; 2011 F-150, with its lineup of four new engines unveiled to media and consumers in multi-city tour, continues to set the standard for full-size pickups
Download Full Sales Release (With Tables)
DEARBORN, Mich., Oct. 1, 2010 – Consumer demand for Ford’s fresh lineup of high-quality, fuel-efficient vehicles in September helped the company continue to grow both sales and retail market share.
Ford, Lincoln and Mercury sales in September totaled 160,873, up 46 percent versus a year ago. Ford’s market share also increased in September, marking the 23rd time in the last 24 months that Ford’s share of the retail market increased.
Year-to-date sales totaled 1.44 million, up 21 percent – growth more than double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993. “The key to our success in the U.S. market is the relentless cadence of new vehicle, powertrain and technology introductions,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Every high-quality, fuel-efficient new vehicle provides Ford and its dealers with an opportunity to reach new customers and build a stronger foundation for future growth.”
Ford’s Newest ProductsThe Ford Edge and Lincoln MKX crossovers, the company’s latest new products to arrive in dealerships, are the first to offer MyFordTouch and MyLincolnTouch, respectively – state-of-the-art technology to better connect drivers with their vehicle information, entertainment and on-board technologies. The new Ford Edge features best-in-class horsepower and unsurpassed V6 highway fuel economy. The new Lincoln MKX offers best-in-class fuel economy and 305 horsepower – an increase of 40 hp versus the prior model.
Sales for the Ford Edge in September totaled 12,815, a record for the month and up 186 percent versus a year ago. Sales for the Lincoln MKX totaled 2,658, the highest sales month in over two years and up 76 percent versus a year ago.
The pace of sales for the all-new Fiesta accelerated in the second half of the month as availability at Ford dealers began to improve. September sales for the highly acclaimed subcompact totaled 3,050. Fiesta’s conquest rate is 57 percent – the highest of any Ford product.
“Fiesta customers love their new cars,” said Czubay. “The Fiesta is our strongest proof point yet that our global growth strategy is working. This is important for consumers, dealers and employees to recognize as we prepare to launch the Focus – the next all-new product from Ford’s global product development system.”
Another global product star – the Ford Transit Connect, a small, purpose-built van – launched in North America last summer. In September, this new vehicle aimed at small businesses posted its highest-ever sales month of 3,571.
Ford’s Balanced Vehicle PortfolioIn September, cars were up 40 percent versus a year ago. Sales of all Ford cars were up sharply from a year ago:
Focus was up 48 percent
Fusion was up 47 percent and set a September sales record
Taurus was up 37 percent
Mustang was up 17 percent
Utility vehicles were up 61 percent versus a year ago. In addition to the Edge and MKX:
Ford Escape sales were up 65 percent and set a September sales record
Ford Expedition sales were up 24 percent
Mercury Mariner and Mountaineer sales were up 65 percent and 60 percent, respectively
Lincoln MKT sales were up 16 percent
September truck sales were up 43 percent, thanks in part to a special Ford Truck promotion that continues to the end of October. Highlights include:
Sales for Ford’s F-Series, America’s best-selling truck, totaled 47,433, up 40 percent versus a year ago; year-to-date, F-Series sales totaled 385,879, up 31 percent
Ford Econoline, the best-selling full-size van in America, was up 25 percent
For 2011, F-150 further ensures its leadership with an all-new powertrain lineup of four new engines, including a 3.5-liter EcoBoost, and a new six-speed transmission that will deliver class-leading capability and fuel economy. This truck lineup will be 20 percent more fuel efficient than the 2010 models. F-150 pickups with the new 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will be in dealership showrooms later this fall. The F-150 with EcoBoost will be available for sale early next year.
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Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.
Wednesday, October 6, 2010
2010 Halloween Costume Photo Contest
Show off your child, grandchild, family, friends, or your pets this Halloween. We want to see your costumes and you can win a prize too. Friend us on Facebook, and tag us in your picture, or post to our Flickr page. We will be accepting pictures till November 6th. 1st Place will win a $50 gift card to Zona Rosa shopping center to start off there holiday shopping, 2nd Place winner will recieve a Free "Works" Package to Thoroughbred Ford. Have a Happy Halloween!
Wednesday, August 11, 2010
The 2011 Ford F-150
2011 FORD F-150 TRANSMISSION FEATURES FASTER, SMOOTHER SHIFTING, BETTER FUEL ECONOMY
- A six-speed automatic transmission is now standard for each of the four new engines for the 2011 Ford F-150. Ford is the only manufacturer to offer a six-speed automatic transmission as standard throughout the lineup
- The revamped 6R80 transmission provides smoother operation and better fuel economy. SelectShift Automatic™ capability, progressive range select and manual mode are added, allowing customers the convenience of an automatic transmission for routine operation combined with the ability to select and lock gears
- Optimized wider ratio span allows a lower final drive ratio with outstanding off-the-line performance and improved fuel economy; new one-way clutch added for smoother 1-2 and 2-1 shifts
This tried-and-true gearbox has been upgraded to bring available customer conveniences such as SelectShift capability with progressive range select and manual mode to the F-150 for the first time. Ford is the only manufacturer to offer a six-speed automatic transmission as standard throughout its full-size pickup lineup.
In every case the transmission has been optimized to each new engine. Available at launch are the 3.7-liter Ti-VCT (twin independent variable camshaft timing) V6, the 5.0-liter V8 and the 6.2-liter V8. An EcoBoost™ engine specially tuned for truck application joins the F-150 lineup after launch.
“The F-150 has a diverse set of customers, so we don’t take a one-size-fits-all approach when matching the transmission to the engine,” said Bryant Grytzelius, 6R80 transmission engineering manager. “With the 3.7-liter engine, for example, that particular transmission has fewer clutch plates compared with the other engines. Everything is sized accordingly for optimum driveability, performance and fuel economy.”
SelectShift, progressive range select and manual mode added for 2011
Convenience and control are balanced by the 6R80’s SelectShift Automatic capability, which automatically shifts during routine operation and also allows complete manual control. Included are progressive range select and manual functions.
With progressive range select, a toggle on the shift lever allows the customer to reduce the range of available gears while in Drive. When the customer “taps” down into range select mode, the new available 4.2-inch LCD screen shows the available gears and highlights the current gear state. This feature allows the driver to limit use of upper gears when heavily loaded or while towing on grades.
For full manual function, customers also can pull the shift lever into “M” for manual mode and use the same toggle switch to select the gear desired. The display will show the selected gear, and the control system will lock the torque converter and hold that gear for a full manual transmission feel.
The 6R80’s tow/haul mode has been recalibrated to provide better control when hauling a heavy load or towing a trailer, especially when going down grades. The improved system, now integrated into the powertrain control module, uses an array of sophisticated electronic sensors to better predict the driver’s need for a downshift to provide engine braking and enhanced control.
A further refinement for 2011 is the addition of a one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and helps improve fuel economy.
Balancing fuel economy and performance; robust testing
The 6R80’s gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.
The 6R80 has been tested to 150,000 equivalent miles in testing cycles that reflect the most extreme-use customer, and the box itself is rated up to 7,000 rpm. The fluid is filled for life.
“The increased capability and functionality of the transmission, backed by exhaustive testing, will help ensure this next F-150 will deliver everything our customers need and more,” Grytzelius said.
# # #
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Wednesday, July 28, 2010
The New 2011 Mustang
MSN writes it's review of the new 2011 Ford Mustang!
It is time to Pony Up!
Thought you might be interested in this: 
It is time to Pony Up!
http://editorial.autos.msn.com/article.aspx?cp-documentid=1154434&icid=autos_0628>1=22008
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