Showing posts with label collaboration. Show all posts
Showing posts with label collaboration. Show all posts

Monday, February 11, 2008

Aston Martin And Mercedes Looking To Collaborate

It's hard to be an independent automaker in today's wild world. As an independent automaker Aston Martin is proving with the Rapide that it is trying to rebuild the British marque with plenty of good models to come. Surely such a small company cannot do much alone. For this reason Aston Martin is looking to collaborate with Mercedes.

Autocar reports that Aston and Mercedes could collaborate on various technologies, from sharing engines to producing all new models. Manufacturing parts such engines, climate control units, and electrical architectures individually would be costly, which is why a deal with Mercedes for this purpose would be just right.

The Aston engines still comes from its former parent Ford, and borrowing engines from Mercedes in the near future could help the automaker. It is interesting to see this legendary brand evolving independently through various ventures like this.