That's clear that Mahindra's upcoming diesel pickup for the American market is not a heartbreaker. But this truck still can take some buyer's interest with its price tag. Although the new truck referred as Applachian by most of the auto press some reports indicate that it is not going to be called Applachian.
The Indian company wants to highlight its own name in an effort to build some brand recognition in a market it has never been in before. For that reason, a nondescript name made from numbers and/or letters is to be expected.
