Sunday, August 5, 2007

Lexus Pursues Promotion With World's First All-Car Orchestra


In United Kingdom Lexus is doing its best to show buyers the technical prowess of the new LS sedans. The premium tunes of the LS 460's Mark Levinson audio system are on display in a different way. The LS 460's impressive sound system includes 450 total watts coming from 19 speakers per vehicle.

The folks from Aichi want to show UK buyers that the system is good enough for a full-blown orchestra. The London Symphony Orchestra is teaming up with Lexus GB to perform a concert using the sound systems of 12 Lexus LS 460s. Each car will contain the music for one instrument section, and all music will be coordinated form a central digital sound desk .

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