Have a 'Brief Encounter' with the New Heineken TV Commercial

Heineken and ad agency Rothco have come up with a very adult themed advert for their 'Open Your World' campaign. The seductive ad has it all - sexual tension, innuendo, cheating, flirting, and even a twist ending. Heineken along with competitors like Stella Artois continue to lead the way in breaking the mold of the stereotypical beer ad.


Credits:
Advertising Agency: Rothco, Ireland

Heineken Spot says Thank You with 'One Million Hugs'

As part of Heineken's social networking campaign, they have released a thank you ad to all their "friends" for getting them past the 1 million "likes" mark on Facebook. Companies like Heineken have quickly realized the power of social networking and have now made it an important factor in any multi-pronged marketing campaign, that already includes TV, print, and ambient. The spot itself is enjoyable enough, as it is always fun to watch unassuming strangers get hugs from hot Dutch women.

Controversial Heineken Ad 'The Tiger' Original and Revised Versions

When Heineken recently released their new TV commercial 'The Tiger' and received regular air time, it quickly became evident that some people took offense to the apparent chauvinistic ad. The controversy is due to the line "prey", as to describe the female character played by the gorgeous Valeska Castillo. Heineken responded quickly to the issue and released an updated version with the line 'prey' replaced with the word 'prize'. Not sure if this will really resolve anything as I'm sure there will be somebody who will find the word 'prize' just as offensive. Controversy aside, the spot is very charming and I think most women would agree.


Here is the new tamer version.

  The backing track is the classic Latin song titled 'Quantanamera', this version was mixed by Andres Levine.

Heineken Ad Makes A Big One With 'The Entrance'

Could this be the latest most interesting man in the world. Well maybe not but he does make a hell of entrance. Like Heineken's product brand Dos Equis Beer, the Dutch beer company appears to be banking on the success of that campaign with a younger leading man to help sell their imported brew. The highlight of the ad is the great song 'The Golden Age' by Danish pop group The Asteroids Galaxy Tour. So integral is the song, the band is even featured in the the TV spot, as they jam with the leading man doing his best Ron Burgundy (Will Farrell in Anchorman) impression.


Credits:
Agency: Wieden + Kennedy, Amsterdam
Client: Heineken
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Copywriter: Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud

Heineken Men with Talent Commercial

Heineken keeps the momentum rolling with more great advertising, this time it's the "Heineken Men With Talent" ad, how can you not love the spots these guys are creating?
Credits:
Agency: TBWA, Neboko
Creative: Cor den Boer, Jorn Kruijsen,
Jeroen van de Sande
Production Company: Czar.nl
Director: Bart Timmer
Director of Photography: Alex Melman
Producer: Hein Scheffer, Robert Nan
Editor: Annelien Wijnbergen

Heineken: Champions League | Cinema Ad

Heineken asks us whats better a beer with friends or a romantic evening at the movies with your girlfriend in this new viral ad created by the Italian ad agency JWT, Milan.Heineken invited a huge audience to a free premier of a fake movie. Pretty cool idea thumbs up to the team at JWT and Heineken for making great ads and marketing campaigns over and over.
Credits:
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriters: Cristiano Tonnarelli, Michele Picci
Director: Fabrizio Squeo

Heineken The Boss's Daughter Commercial Ad

Heinekin Beer has some fun in their newest spot entitled the Boss's Daughter.
Agency: Wieden & Kennedy
Music and song title is 'Mexican Dogs' by Cold War Kids

The Heineken Football Fiesta Ad

Just in time for the 2010 FiFa World Cup comes an advertising campaign for Heineken, the ad is entitled "The Heineken Football Fiesta".What more could a football fan ask for: Girls, Rio Carnival costumes, beer and football. The perfect mix eh?

Heineken Beer Gloss Commercial - Yes It Is Beer Gloss Really

Heineken introduces us to beer gloss via this new ad for Heineken Beer. The fragrance of hops and the lightness of froth, for the first time in a gloss.
Credits
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Directors: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriters: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Aired: February 2010