Showing posts with label PSA. Show all posts
Showing posts with label PSA. Show all posts

Tuesday, April 12, 2011

'Real Men Don't Buy Girls' Ad Campaign Features Hollywood's Real Men

A great new ad campaign to promote awareness to stop the world wide problem of child sex slave trafficking features some of Hollywood's biggest stars. The campaign was created by Demi Moore and Ashton Kutcher and their DNA Project, as part of their personal fight against the child sex trade. The important campaign takes a less serious and offbeat approach to a difficult and taboo topic to discuss. With a "Funny or Die" feel to the series of PSA ads, the sure to be viral you tube styled videos stars such huge celebrities as Bradley Cooper, Jamie Fox, Sean Penn and Justin Timberlake. The funny spots all end with shots of framed photos of Hollywood's real men with gorgeous female stars like Eva Longoria posing the campaigns central message directly to the male viewers, are you a real men too?

Real Men Know How To Use The Remote starring Jamie Fox


Real Men Know How To Use An Iron starring Sean Penn


Real Men Prefer A Close Shave starring Justin Timberlake


Real Men Know How To Make A Meal starring Bradley Cooper

Tuesday, March 29, 2011

MTV's 'Sexident' PSA Campaign is a Sexy Accident Waiting to Happen

As part of a European MTV Public Service Announcement coined 'Sexidents' (and no they are not selling dentures or dental gum) but rather promoting safe sex.  German based ad agency Grey Worldwide have come up with a great 70's throw back comic book style print ads to coincide with the campaigns slogan " Sex is no accident. Wear a condom."   The campy illustrations  titled 'toilet', 'bush' and 'backseat' contain over-the-top sexual set ups that work  perfectly within the often over-done safe sex public service genre.   
 

























Credits:
Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian,
Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz