MTV's 'Sexident' PSA Campaign is a Sexy Accident Waiting to Happen

As part of a European MTV Public Service Announcement coined 'Sexidents' (and no they are not selling dentures or dental gum) but rather promoting safe sex.  German based ad agency Grey Worldwide have come up with a great 70's throw back comic book style print ads to coincide with the campaigns slogan " Sex is no accident. Wear a condom."   The campy illustrations  titled 'toilet', 'bush' and 'backseat' contain over-the-top sexual set ups that work  perfectly within the often over-done safe sex public service genre.   

 

Credits:
Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian,
Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz

Durex New Sexy Print Ad Campaign 'Feathers' Leaves Little to the Imagination

The new Durex print ad campaign 'feathers' are thought provoking images surprisingly made for the ultra conservative nation of Singapore.  The 3 unbashfully sexy print ads titled 'Mission', 'Oral' and 'Anal' are sure to cause a stir,  as the feathers are clearly placed in the three most popular sexual positions.  Nonetheless, the images work perfectly to encapsulate Durex main selling feature of their new condoms.

Groupon Pulling Their Controversial Super Bowl Ads

According to a blog posted by Groupon CEO Andrew Mason, the company is pulling all three of their controversial 2011 Super Bowl ads, 'Tibet', 'Whales' and 'Rainforest'.  The Christopher Guest directed spots spawned a lot of outrage by some viewers who felt the ads were in bad taste. In the end the advertising world, unlike other creative media forms,  often have to bow down to the easily offended public. The great thing about the internet though is that the satirical ads will live on, where people can make their own choice to view them or not.  So enjoy or be offended.

Mason had to make this statement on the Groupon blog:

"Five days have passed since the Super Bowl, and one thing is clear – our ads offended a lot of people. Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn't work".

"We hate that we offended people, and we're very sorry that we did – it's the last thing we wanted. We've listened to your feedback, and since we don't see the point in continuing to anger people, we're pulling the ads".

Durex Baby App - A Great Idea is Born

Of all the apps available for your iPhone this one has to be one of the best, Durex Condoms takes advertising to a new level with the Durex Baby App. Durex simulates the experience of having a newborn by creating an application that will you to knock-up a friends phone, ready for this all you have to do is find a phone to mate and gently rub them together!


Credits:
The Durex baby case was created by Art Director Nicolai Villads, Peter  Ammentorp and the interactive designer was Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.

Durex Condom Ad "Enjoy Moaning"

Well here is a rather entertaining new ad for Durex Condoms, appropriately titled "Enjoy Moaning".
Advertising Agency: Exis, Shanghai, China
Creative Directors: Hoya Lee, Yu Zhang
Art Director / Copywriter: Yu Zhang
Illustrator: Ian Guo