Don't Judge A Book Store Print Ad By It's Cover

With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.

Credits:
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo

Brazilain Jewelery Print Ad Poses Both Style and Substance

This print ad campaign by Brazil's Aparecida Jewelery is an intriguing and contradictory ad with a dual message of female empowerment and  a self-esteem that can only be derived with designer jewelery. The first 2 print ads titled 'Few Grams' and 'High Heels' are polar opposites from the later titles 'On Their Knees' and 'Small Box'. Intentional  or not, the advertisement's copywrite does create a pragmatic dialogue that we all face in our increasingly material world.

Credits:
Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patrícia Reis
Art Director: Bruno Ramos
Copywriter: Igor Oliveira

Mercedes Benz 'Einstein' Print Ad is a Genius Idea

As part of Mercedes-Benz print ad campaign titled 'Left Brain Right Brain', they have come up with what I believe is the best print of the brainy series. Even  though the image of Albert Einstein has been used in numerous campaigns, the ads clever  polar shots of the genius and their juxtaposition sells the campaigns message perfectly, as we can all relate to both our own duality and that of the greatest brain that ever existed - Albert Einstein.

Other print ads from the series titled 'Passion', 'Paint' and 'Music'.  A big departure from featured print ad 'Einstein', as the previous prints are obviously more artistic with quite detailed copy.

 

Credits:
Ad Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative
Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam, Dror Nachumi
Copywriter: Oren Meir, Sharon Refael Executive
Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz

Remembering Elizabeth Taylor as an Advertising Icon

With Elizabeth Taylor's recent passing at the age of 79, the advertising world lost one of the pioneers of celebrity endorsements. The Oscar winning actress created some of the most memorable print ads dating back to the 1940's, as the Hollywood starlet lent her unmistakable image to such brands as Max Factor, Whitman's chocolate, and of course diamonds. She is also credited for being the first celebrity to create her own fragrance, which is now a mainstay for most A-List stars  of today. The advertising world will miss one of the originals.

Sanitol Gives You a Hand in Their New 'Urinal' Print Ad

Sanitol  has taken the same  marketing  approach that has worked so well to sell condoms and other sexually transmitted disease control campaigns with their new print ad titled 'Urinal'.   The antibacterial product slogan that reads "Touch him. And you touch everything he’s touched",   is another great example of how an adverts clever copy and  provocative photo can really get their point across.  

Credits:
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey

The New Pledge Print Ad 'Turd' is Not a Piece of Crap

This may be the first main stream print advertisement  in history that has ever featured a piece of feces so prominently in it's marketing campaign.  The bold Pledge print ad was created by UK ad agency The Raft, as their unabashful and stark photo of a gleaming swirl of poo can not be easily ignored.  Yet the advert works so well, as the composition with it's simple copy that reads "Yes you can", clearly  reasserts the power of their cleaning products claim.

Credits:
Advertising Agency: The Raft, Wilmslow, UK Creative Director: Phil Howells
Art Director: Lee Potts
Copywriter: Richard Hague
Illustrator: Justin Metz

Share a 'Wegasm' Together with Latest Durex Print Ads

In Durex's latest print ad campaign to promote their popular line of condoms, they have coined a new phrase called a 'Wegasm'.  The term will be featured heavily in their upcoming advertising campaigns, which is used to describe the "getting you there" part of sex that results in better orgasms for you and your partner.  Always a big fan of Durex ads, they continue to lead the way in creative advertising in the prophylactic market.

Credits:
Advertising Agency: Ogilvy South, Atlanta
Creative Director: Dave Galligos
Art Directors: Nick Costrides, Mark Sorensen, John Teter, Chris Bakay
Copywriter: John Spalding, Ashley Staker
Illustrator: Pete Petersen
Photographer: Heath Patterson
Retoucher: Chris Bodie

The Smithsonian Goes 'Historically Hardcore' with 50 Cent Diss Ad

The US government funded educational and research institute The Smithsonian has gone all gangsta in their mock print ad campaign titled 'Historically Hardcore'. The true or not copy takes a clear shot at rapper 50 Cent and his infamous shooting tale and compares it to that of former President Teddy Roosevelt's lesser known survival story. The clever and very effective advertising student made print ad is sure to create publicity and help promote the world renowned historical museum to a whole new demographic.

AT&T Takes You 'Places' With Their New Print Ad Campaign

AT&T's new print ad campaign created by ad agency BBDO, New York is a great example of combining clever copy with creative images. The colorful and lively illustrations titled 'Camelot', 'Atlantis', Euphoria' and 'Lilliput' make up the imaginative print ad series called 'Places'.  The four prints were illustrated by 4 different artists, as they all feature a unique style yet still in keeping with the common theme of this beautiful campaign.

 

Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
Creative Director / Art Director: James Clunie
Creative Director / Copywriter: Pierre Lipton
Designers: James Clunie, Paul Wagner
Illustrators: Snarlik, Kustaa Saksi, Dan Stiles, Apak

'Make Up' Your Own Mind to the First Ever Unretouched Make Up Ad Claim

The new print ad campaign by Make Up For Ever Professional Paris claims that we are looking at the first ever unretouched make up advert in history, of course their is an * beside the claim.  Nonetheless the High Definition foundation unphotoshopped advert works.  Right or wrong, the clever campaign slogan makes you pay attention to the ad, as you are more engaged to look closely at the model.  Undoubtedly, her genetically gifted 17 year old fresh skin doesn't hurt either.

Oreo Was Always 'Milk's Favorite Cookie' Print Ad Campaign

The biggest selling Cookie in history continues to present themselves in a fresh new manner.  This clever new print ad marketing campaign coincides with their new slogan "Milk's Favorite Cookie", a departure from their traditional "America's Favorite Cookie".  The change makes perfect sense as milk has always played a prominent role in the Oreo brand anyways.  

Credits:
Advertising Agency: Pixonal, Egypt

Lubricant Gel Print Ad Campaign Doesn't Need to 'Try' too Hard to be Effective

Try Intimate Lubricant Gel have created a fun print ad campaign that is filled with sexy suggestive images.  French ad agency JWT effectively and unabashedly uses hilarious phallic symbols to get their point across in adverts ' Bone', 'Telescope' and 'Skittle'.  Try as you might - your mind just goes there.

Credits:

Ad Agency:
JWT, France

Creative Dir:
Ghislain de Villoutreys

Art Director: Jean-Baptiste Berthelom

Copywriter:
Thomas Sabatier

The Economist Takes the 'Bull' Out of Print Advertising

Founded in 1843, The economist has chronicled many of the world's most contentious events and their latest print ad campaign continues that tradition. The London based weekly publication adverts 'Bull', 'Ostrich' and 'Judge' tackle some of today's most pressing issues with that same biting intelligent commentary that they are famous for.

Credits:
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Mel Harvey, James Purdie, Gregory Yeo
Copywriters: Dylan Kidson, Steve Hough, Sascha Kuntze
Designer: Leonardo Borges

A Bright Idea from Shikun & Binui Interactive Print Ads

From Israelian solar energy company Shikun & Binui Solaria comes an amazing new print ad campaign that demonstrates how the power of the sun can be used in great new interactive ways for the print media market.


Credits:
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz

Make Your Own Story with Lego Star Wars Print Ads

Here's a cool new print ad campaign from Lego featuring Star Wars figures in situations you have never seen before.  The Brazilian print ad campaign series that includes the titles "BBQ', 'Head', 'Bone', 'Flowers' and 'Graffiti' were created by advertising students in Brazil, who were given one simple direction - make your own story.  The results are great examples of how using simple and stark vignettes can really sell a story. Of course what makes these print ads also work is the inherent back story that these iconic Star War characters bring.

Credits:
Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem

 

Durex New Sexy Print Ad Campaign 'Feathers' Leaves Little to the Imagination

The new Durex print ad campaign 'feathers' are thought provoking images surprisingly made for the ultra conservative nation of Singapore.  The 3 unbashfully sexy print ads titled 'Mission', 'Oral' and 'Anal' are sure to cause a stir,  as the feathers are clearly placed in the three most popular sexual positions.  Nonetheless, the images work perfectly to encapsulate Durex main selling feature of their new condoms.

'Love Thy Body' Print Ad Campaign Keeps it Clean

The new print ad campaign for India's Habitat Club Spa encapsulates their motto 'Love Thy Body' perfectly. The simply titled 'Breasts' and 'Buttocks' show a lot of heart, as the creators take a clean approach to the sexy body parts in this ingenious print ad campaign.

Credits:
Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer/Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya

Turning Great People Into Campy Art Makes for Creative Advertising

Taking iconic images of 2 of the most beloved humanitarians in history to sell gum is a bold move by ad agency McCann Erikson. The Happydent print ad campaign, made for India's emerging consumer market, features 2 of that countries most revered spiritual leaders in Ghandi and Mother Theresa and composes their iconic images entirely from dental gum. The result is an advert that makes you smile, as you appreciate the craft and the people in them, but leaves you asking the question is nothing sacred anymore.

Credits:
Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan

Diesel's Sex Toy 'KneeJ' Campaign Swings Both Ways

Just in time for Valentines, Diesel have created a spoof sex toy as part of an in-store promotion campaign. The spoof products have a dual purpose, as they will be marketed as part of their ambient ad campaign and as an in-store giveaway for customers who spend over $150 worth in... oh what is it that Diesel sells again... oh yeah, Jeans. There is no question that the "sex sells" approach appears to be working for Diesel, mostly due to the fact that their sexy campaigns have a sense of humor and don't leave you feeling too dirty.

Credits:
Advertising Agency:Happy Creative Service, Bangalore, India
Creative Director:Praveen Das, Kartik Iyer
Art Director:Praveen Das
Copywriter:Sanaa Abdussamad
Illustrator:Rishidev
Studio Head:Rama Krishna

Toyota's Anti-Drinking and Driving Print Ad's 'Rebel' and 'Bird'

Toyota's  print ad campaign for their anti-drinking and driving campaign takes a page from psychology 101 text books to get their public service message across.  The clever ad features an optical illusion and psychological phenomenon known as cognitive foresight, in that our brains generate images 1/10th of a second prior to our eyes viewing it.  In other words, we mistakenly anticipate what we think is there before we even see it.  A very effective ad for a very important message.   

Credits:
Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images