Durex Performa Scores Big with Their 'Extra Time' Scoreboard Ad

Durex literally gives you 'extra time' in this ingenious marketing plan to promote their Performa brand condoms in Asia. The clever idea to place their ads on digital scoreboards was created by ad  agency McCann Erickson based out of Bangkok, Thailand.  The cool scoreboards are actually being used to signify how much extra time their is in a soccer match.  A perfect match actually, as the scoreboards extra time takes on a whole new meaning for the spectators.  

Credits:
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Director: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai

Share a 'Wegasm' Together with Latest Durex Print Ads

In Durex's latest print ad campaign to promote their popular line of condoms, they have coined a new phrase called a 'Wegasm'.  The term will be featured heavily in their upcoming advertising campaigns, which is used to describe the "getting you there" part of sex that results in better orgasms for you and your partner.  Always a big fan of Durex ads, they continue to lead the way in creative advertising in the prophylactic market.

Credits:
Advertising Agency: Ogilvy South, Atlanta
Creative Director: Dave Galligos
Art Directors: Nick Costrides, Mark Sorensen, John Teter, Chris Bakay
Copywriter: John Spalding, Ashley Staker
Illustrator: Pete Petersen
Photographer: Heath Patterson
Retoucher: Chris Bodie

Durex New Sexy Print Ad Campaign 'Feathers' Leaves Little to the Imagination

The new Durex print ad campaign 'feathers' are thought provoking images surprisingly made for the ultra conservative nation of Singapore.  The 3 unbashfully sexy print ads titled 'Mission', 'Oral' and 'Anal' are sure to cause a stir,  as the feathers are clearly placed in the three most popular sexual positions.  Nonetheless, the images work perfectly to encapsulate Durex main selling feature of their new condoms.

Durex Baby App - A Great Idea is Born

Of all the apps available for your iPhone this one has to be one of the best, Durex Condoms takes advertising to a new level with the Durex Baby App. Durex simulates the experience of having a newborn by creating an application that will you to knock-up a friends phone, ready for this all you have to do is find a phone to mate and gently rub them together!


Credits:
The Durex baby case was created by Art Director Nicolai Villads, Peter  Ammentorp and the interactive designer was Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.

Durex Condom Ad "Enjoy Moaning"

Well here is a rather entertaining new ad for Durex Condoms, appropriately titled "Enjoy Moaning".
Advertising Agency: Exis, Shanghai, China
Creative Directors: Hoya Lee, Yu Zhang
Art Director / Copywriter: Yu Zhang
Illustrator: Ian Guo