Don't Judge A Book Store Print Ad By It's Cover

With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.

Credits:
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo

Durex Performa Scores Big with Their 'Extra Time' Scoreboard Ad

Durex literally gives you 'extra time' in this ingenious marketing plan to promote their Performa brand condoms in Asia. The clever idea to place their ads on digital scoreboards was created by ad  agency McCann Erickson based out of Bangkok, Thailand.  The cool scoreboards are actually being used to signify how much extra time their is in a soccer match.  A perfect match actually, as the scoreboards extra time takes on a whole new meaning for the spectators.  

Credits:
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Director: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai

Sanitol Gives You a Hand in Their New 'Urinal' Print Ad

Sanitol  has taken the same  marketing  approach that has worked so well to sell condoms and other sexually transmitted disease control campaigns with their new print ad titled 'Urinal'.   The antibacterial product slogan that reads "Touch him. And you touch everything he’s touched",   is another great example of how an adverts clever copy and  provocative photo can really get their point across.  

Credits:
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey

'Make Up' Your Own Mind to the First Ever Unretouched Make Up Ad Claim

The new print ad campaign by Make Up For Ever Professional Paris claims that we are looking at the first ever unretouched make up advert in history, of course their is an * beside the claim.  Nonetheless the High Definition foundation unphotoshopped advert works.  Right or wrong, the clever campaign slogan makes you pay attention to the ad, as you are more engaged to look closely at the model.  Undoubtedly, her genetically gifted 17 year old fresh skin doesn't hurt either.

Classical Music Creates New Ideas for Milk and Marketing

Thinking outside of the box is what the people at The Dortmund Concert Hall have done when they created their marketing campaign for their 2011 music season. Accepting the fact that the majority of people are not that interested in classical music, Dortmund developed a plan for people to experience their music through milk. Taking the long proven scientific fact that cows who listen to classical music produce more milk, the great marketing campaign 'The Konzertmilch Case' was born.


Credits:
Producer: Johannes Bittel, Claudia Westermann
Production: Markenfilm GmbH & Co. KG
Audioproduction: Infected Postproduction GmbH
Composer: Joseph Haydn
Client: Konzerthaus Dortmund GmbH: Anne-Katrin Röhm
Agency: Jung von Matt/Elbe; Sascha Hanke, Jens Pfau, Tobias Grimm, Jo Marie Farwick, Damjan Pita, Jochen Schwarz, Dajana Quurk, Marijke Fisser, Liane Siebenhaar, Henning Robert, Jan-Hendrik Scholz, Mikis Meyer, Nicolas Schmidt-Fitzner, Christoph Mäder, Sven Gabriel

A Sharp Idea from Japanese Kagatani Knife Company

Only in Japan will you see the use of an elevator to sell knives.  Actually, the elevator lends itself well to the side-splitting ambient ad, as it demonstrates that creativity can turn any seemingly mundane everyday object into a work of art.

Credits:
Advertising Agency: GREY Tokyo/G2Tokyo,Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki
Photographer: Akihiro Ito

'Oven Bus Shelter' Ad Is A Hot Idea

Ad Agency Colle+McVoy have come up with an ingenious ad campaign for their coffee brewing clients Caribou Coffee.  By transforming a bus shelter into a warm toasty oven, they have created one of the most eye catching bus shelters I have ever seen.  Not only is it a clever idea it but I'm guessing it probably makes people feel a little bit warmer waiting for that bus on a cold winter night.

 

Credits:
Advertising Agency: Colle+McVoy, Minneapolis
Executive Creative Director: Mike Caguin Group
Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan