Remembering Elizabeth Taylor as an Advertising Icon

With Elizabeth Taylor's recent passing at the age of 79, the advertising world lost one of the pioneers of celebrity endorsements. The Oscar winning actress created some of the most memorable print ads dating back to the 1940's, as the Hollywood starlet lent her unmistakable image to such brands as Max Factor, Whitman's chocolate, and of course diamonds. She is also credited for being the first celebrity to create her own fragrance, which is now a mainstay for most A-List stars  of today. The advertising world will miss one of the originals.

Wendy's Ad 'Fluffy Bun' Asks the Now Famous Question "Where's the Beef".

The now famous catch phrase "Where's the Beef" was first uttered from an unlikely pop culture icon back in 1984. Wendy's classic ad's premise was a simple one, it featured 3 old lady's ordering and examining a fictional competitor's hamburger which resulted in actress Clara Peller to angrily exclaim the now legendary line. The phrase was then used in television shows, songs, and even a US Presidential Campaign and will go down in history as one of the most memorable slogans in advertising history.

Credits:
Advertising Agency: Dancer Fitzgerald Sample
Director: Joe Sedelmaier

Classic Coke Ad Teaches the World to Sing

This iconic ad first came out in 1971 during a time of war and unrest and it quickly touched a chord with people with it's message of peace. The famous TV ad campaign has been remade several times since, but just like Coke itself - nothing compares to the original. Like the group of Hilltop singers who first sang the legendary "I'd Like to Teach the World to Sing,", it was special moment in time.

Get a 'Close Encounter' with a Classic Pepsi Ad

When Pepsi released their 1984 now classic ad 'Close Encounter', aliens and UFO's were all the rage thanks to Steven Spielberg and his blockbuster movies E.T. and Close Encounters. Pepsi capitalized on the trend and made a memorable spot that pays homage to both films. As part of Pepsi's huge marketing campaign 'The Choice of a New Generation', this TV ad was an important component in Pepsi's strategy to take market share from Coca-Cola.