Brazilain Jewelery Print Ad Poses Both Style and Substance

This print ad campaign by Brazil's Aparecida Jewelery is an intriguing and contradictory ad with a dual message of female empowerment and  a self-esteem that can only be derived with designer jewelery. The first 2 print ads titled 'Few Grams' and 'High Heels' are polar opposites from the later titles 'On Their Knees' and 'Small Box'. Intentional  or not, the advertisement's copywrite does create a pragmatic dialogue that we all face in our increasingly material world.

Credits:
Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patrícia Reis
Art Director: Bruno Ramos
Copywriter: Igor Oliveira

Gucci Latest Ad Campaign is 'Guilty' of Making a Cool TV Spot

The Frank Miller directed commercial for Gucci's Guilty Pour Homme Italian ad campaign stars Chris Evans and Evan Rachel Wood. Best known for his work on the movie Sin City, Miller has created a similar comic book influenced styled film advert. Not surprising as he made his start as a comic book artist with an acclaimed dark and sexy style. The spots soundtrack features a remixed version of Depeche Mode's classic tune 'Strange Love'.


Credits:
Director: Frank Miller
Actors: Evan Rachel Wood, Chris Evans
Client/Advertiser: P&G Prestige Products - Geneva
Vice President Luxury Brands: Luigi Feola
Global Marketing Director Gucci Parfums: Todd Brisky Global Associate Marketing Director Gucci Parfums: Joshua Braman Gucci - Rome
Creative Director: Frida Giannini
Agency: REM Ruini e Mariotti - Rome
Creative Director: Riccardo Ruini
Strategic Director: Olivia Mariotti
Creative Services: Simona Silvano
Account Manager: Elisa Faustini
Production Company: Think Cattleya - Rome
CEO: Monica Riccioni
Executive Producer: Philip Rogosky
Producer: Alessandro Bonino RSA
Films Executive Producer: Kai-Lu Hsiung
Producer: Carla Poole
Director of Photography: Guillermo Navarro, A.S.C., A.C.M.
Art Direction/Set Design: Rosario Provenza/Marco Luppi
Editor: Adam Rudd, Final Cut, London
Conforming: Shake Movie, Rome
Post Production & 3-D: Fuel VFX - Sidney
VFX Supervisor: Dave Morley
CG Supervisor: Simon Maddison
Senior Producer: Celia Nicholas
Prime Focus - London
Senior Producer: Matthew Bristowe
Audio: Envy - London
Sound Engineer: Rich Martin

Calvin Klein CK One Ad Campaign Returns for a New Generation

Calvin Klein and director Steven Meisel have teamed up again for the latest CK One ad campaign that they first made famous back in 1994 which starred supermodel Kate Moss. The new fashion spots not only feature models but musicians, actors, artists and athletes as well. Some notables include British boxing champion Robert Evans and Swedish artist Viggo Janason. Even though 17 years has passed since the original campaign, CK and Meisel have maintained the spirit of the original, as the only notable differences between the 2 spots are the songs and the way they were edited.



Credits:
Director: Steven Meisel

Salvation Army Ad Campaign "Suprise Catwalk"

This terrific ad campaign from the Salvation Army was created for Fretex to demonstrate how second hand clothing will make up Salvation Army's fashion line. The surprise catwalk was shot during Oslo fashion week in a subway station where unsuspected people became part of the fashion show. Unlike the usual miserable faced runway models, watching real people strut their stuff is way more entertaining.

Credits:
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Copywriter: Thomas Askim
Art Director: Eirik Stensrud

Mercedes Benz SLS AMG Photo Shoot by Nick Knight with Super Model Gareth Pugh

Mercedes-Benz has been a long time supporter of fashion, they have taken that relationship one step closer by working with famed fashion photographer Nick Knight to shoot the newest Mercedes-Benz SLS AMG campaign. Given a completely open brief, the English photographer teamed up with Gareth Pugh and model Julia Stegner to create a completely modern aesthetic fitting of the new vehicle, and the brands own aesthetic.