Brazilain Jewelery Print Ad Poses Both Style and Substance

This print ad campaign by Brazil's Aparecida Jewelery is an intriguing and contradictory ad with a dual message of female empowerment and  a self-esteem that can only be derived with designer jewelery. The first 2 print ads titled 'Few Grams' and 'High Heels' are polar opposites from the later titles 'On Their Knees' and 'Small Box'. Intentional  or not, the advertisement's copywrite does create a pragmatic dialogue that we all face in our increasingly material world.

Credits:
Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patrícia Reis
Art Director: Bruno Ramos
Copywriter: Igor Oliveira

Real Estate Development Campaign 'Open Air Book' Tells A New Kind Of Story

A very interesting property development marketing campaign was launched in Porto Alegre's 4th District in Brazil by real estate developers Rossi Fiateci and ad agency Leo Burnett. The idea was to promote and rediscover an old industrial area by creating interactive billboards that tells the story of the newly established neighborhood. Writer Carpinjar Fabricio wrote 4 life stories using the neighborhood as the backdrop where people could follow the narrative on billboards throughout the rejuvenated community.


Credits:
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa

Make Your Own Story with Lego Star Wars Print Ads

Here's a cool new print ad campaign from Lego featuring Star Wars figures in situations you have never seen before.  The Brazilian print ad campaign series that includes the titles "BBQ', 'Head', 'Bone', 'Flowers' and 'Graffiti' were created by advertising students in Brazil, who were given one simple direction - make your own story.  The results are great examples of how using simple and stark vignettes can really sell a story. Of course what makes these print ads also work is the inherent back story that these iconic Star War characters bring.

Credits:
Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem

 

Teklon 'Emoticon' Spot has met their 'Match' with Match.com's Latest Ad

Great advertising minds must think alike, as two new ad campaigns have simultaneously released commercials featuring alike surreal headed characters searching for love. Unknowingly Match.com and Teklon have created parallel themed TV spots that take viewers on the often lonely journey of finding your perfect match.


Credits:
Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Alexandre Motta
Art Director: Marcus Saulnier
Copywriter: José Francisco Tapajós
Production Company: Hungry Man
Director: Paulo Gandra Agency
Producer: Luiza Maggessi

Axe Excite Ad Campaign "Fallen Angels" Returns

Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.

This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.