Axe Excite Ad Campaign "Fallen Angels" Returns

Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.

This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.

Axe Lynx Bullet The Pocket Pulling Power Billboard

The Axe Bullet with Pocket Pulling Power, that's right I said pocket pulling power took their advertising to a new level with a live billboard on Old Street in central London. The billboard features Lauren Budd and yes she is very real and that is really her up there in the jean pocket of the Axe Bullet billboard.

This was done last March, but after visiting The Denver Egotist's website today who posted this I just had to share it with everyone who might have missed it.

From JCDecaux Innovate's website:
Stunning model Lauren Budd gave commuters a thrill this morning as Lynx unveiled their first live billboard on JCDecaux’s Première 400 billboard at Old Street for the new pocket sized Lynx Bullet. The campaign was booked through Kinetic and Mindshare.

Pocket rocket Lauren stopped passers-by in their tracks as she invited guys to embrace on-the-go pulling by appearing on Lynx’s ‘Thrillboard’ in London’s Old Street. Standing in a denim pocket elevated above the famous East London Street, she called for a Pocket Pulling Power revolution. Hot Lynx girl Lauren was encouraging guys to never miss a pulling opportunity.

These sexy shots of Lauren thrilling people on their way to work are part of the nationwide launch of new Lynx Bullet – the UK’s first pocket sized grooming essential designed for 24/7 pulling.

The Lynx ‘Thrillboard’ is a first for the brand and Lauren was delighted to be posing in a pocket to launch this portable grooming essential.

Now who wouldn't just love to read a few quotes from Lauren Budd?
“Pocket Pulling Power is about giving guys an instant boost of the Lynx Effect with new Lynx Bullet so they never miss an opportunity.”

“I want British guys to be prepared for the ‘laydee’s’ day or night, 24/7, so they never miss an opportunity with new Lynx Bullet and Pocket Pulling Power.”

“Guys are always looking for an opportunity to pull - I get chatted up on the train, in shops and even when I’m in a pocket at 8am on Old Street!!”

“The opportunity to pose in a pocket for Lynx’s first live billboard was great fun. I felt like a real pocket rocket up there!”

Specsavers "Billions (Specs Effect)" Ad

The new Specsavers advert takes a lesson from those popular Axe Effect ads with their newest ad from director Daniel Kleinman. Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style...

It was directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.


Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock

Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run

Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor

New Axe Twist Robot Commercial

Directed by the Perlorian Brothers, this ad for Axe called "Twist" demonstrates how making a good impression at the right time gets you places. The Mill contributed to the ad by creating the robot arms which lend a helping hand, or rather pincer, to make sure the hero character is suitably groomed and ready for action at all times.
Credits:
Agency: Ponce Buenos Aires
Agency Producer: Brenda Morrisom Fell
Creatives: Hernan Cerdeiro, Ariel Serkin
Production Company: Furlined / Soft Citizen
Director: The Perlorian Brothers
Producer: David Thorne (EP), Eliza Pelham Randall
Director of Photography: Bryan Newman
Editing Company: Beast Editorial
Editor: Leo Scott
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Lead Flame Artist: Chris Knight
Assistant Artist: Andy Bate
Lead CG Artist: Robert Sethi
CG Artists: Steve Beck, Jong Jin Choi, Christian Andersson,
Frederic Durand, Jaime Fernandez Muro

The Axe Detailer Cleans Your Balls Ad Campaign

Axe takes their marketing to a whole new level with this new ad for the Axe Detailer, Cleans Your Balls.