Wickedly Good Dirt Devil 'Pub' Ad

Dirt Devil and British based ad agency The Raft have come up with a funny new TV commercial for their UK market. The clever spot features two elderly men enjoying a quiet afternoon in their local pub when the hair-raising power of the Dirt Devil's suction is revealed.


Credits:
Advertising Agency: The Raft, Wilmslow, UK
Creative Director/Art Director: Phil Howells
Copywriter: Martin Anderson
Production Company: Chief Productions

The New Pledge Print Ad 'Turd' is Not a Piece of Crap

This may be the first main stream print advertisement  in history that has ever featured a piece of feces so prominently in it's marketing campaign.  The bold Pledge print ad was created by UK ad agency The Raft, as their unabashful and stark photo of a gleaming swirl of poo can not be easily ignored.  Yet the advert works so well, as the composition with it's simple copy that reads "Yes you can", clearly  reasserts the power of their cleaning products claim.

Credits:
Advertising Agency: The Raft, Wilmslow, UK Creative Director: Phil Howells
Art Director: Lee Potts
Copywriter: Richard Hague
Illustrator: Justin Metz

Rowntree's Fruit Pastilles 'Troupe' Ad is Worthy of an Audience

The new UK advert for the historic British confectionery brand Rowntree is a funny and effective piece of advertising. The clever spot created by JWT, London features a troupe of rogue medieval thespians testing an unassuming bloke with a tempting pastille candy. The result is a fun gag ad filled with great comedic performances by the commercials cast.


Credits:
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Art Director: Adam Collins
Copywriter: Mark Campion
TV Producer: Roy Swansborough
Planners: Tim Browne, Richard Cottingham
Account Directors: Brooke Curtis, Chris Hurdiss
Media agency: Mindshare Media
Planner: Elina Luca
Director: Mike Maguire
Production Company: Independent Films
Editor: Mark Burnett
Sound: Sam @ 750

Cravendale 'Cats With Thumbs' Advert is a Scary Idea

Kicking off a new Milk Matters ad campaign, British milk producers Cravendale Milk have replaced their animated cows and pirates for cats with thumbs. The intriguing new concept was created by ad agency Wieden + Kennedy, as they present a curious anthropological scenario where cats have developed opposable thumbs. The result is a funny and cute new TV spot, even though it has nightmarish feline consequences.


Credits:
Agency: Wieden + Kennedy London
Creative Director: Sam Heath
Creative Director: Chris Groom
Creative: Hollie Sayers
Creative: Freddie Powell
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Media Planning: Carat
Production Company: Smith and Jones Films
Director: Ulf Johansson
Production Company Producer: Philippa Smith
Offline Editor: The Whitehouse
Editor: Russell Icke
Post Production: MPC
Lead Flame/VFX Supervisor: Kamen Markov
Assist Flame: Richard McKeand
Assist Nuke: Ryan Hadfield
Assist Nuke: Heather Goodenough
Assist Nuke: Neil Griffiths
Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Post Producer: Josh King
Sound Studio: Wave London
Engineer: Jack Sedgwick
Music: Tonic Music
Composer: Multiverse

Come On Board the Production of Stella Artois 'Train' Ad

Another stellar spot from Stella Artois, who have once again created a sophisticated film like advert with their new release 'Train'. This time however we get an inside look at the production design of their now famous stylized spots. Here we get the rare treat to view Art Director Marcelo Pont's artistic renditions, as it's always cool to see how the design illustrations and story boards turn out in the final production.


Credits:
Agency: Mother London
Director: Agustín Alberdi
Productioт: Oriental Films, Landia
Art Director: Marcelo Pont

ASICS Gives A Sound Effort in UK Ad 'Shedding'

Often the best ingredients for a good TV ad is just simply some cool visuals and a great song and this UK advert demonstrates this adage perfectly. The ad features interesting text effects that mesh perfectly over ASICS new slogan "sport releases more than just sweat". The great backing track is by Electric President and their song "Ten Thousand Lines".


Credits:
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Elliot Allen
Art Director: David Reyes
Director: Bruno Aveillan
Post: WIZZ
Production: Believe
Director of Broadcast: Mickey Strider
Group Account Director: Michael Catanzaro
Account Supervisor: Danielle Chalin

Land Rover, Freelander 2 Claynation Campaign "Anywhere Is Possible"

Always a big fan of claymation in advertising, this TV advert from the UK is a visual stunning work of art. The TV commercial features characters and settings morphing into each other as the Land Rover rolls along, resulting in some impressive effects. It took over 44 Model Makers, Designers and Animators to complete the spot, and even a fully animatable Freelander 2 was built.


Credits:
Advertising Agency: RKCR/Y&R/Wunderman,UK
Production Company: Hornet
Post Production: Tag
Executive Creative Director for Land Rover: Graham Lang
Writer: Mark Waldron
Art Director: Dave Godfree
Digi CD: Mike Watson
Digi Writer: Sophie Clark
Digi Art Director: Fiona Clark

Butlin's Holidays TV Advert "Leaving"

Butlins, a large UK chain of holiday resorts around the world, releases a tear-jerker of an ad featuring the classic somber Kansas song "Dust In The Wind". The British TV commercial stars the company's new mascot Ludo the Dino in this melancholy spot that evokes that bittersweet feeling we all get when we have to face the fact that our vacation will soon be over.

Credits:
Brand: Butlin's
Agency: Mother, UK
Creative Director: Thierry Albert
Director: Nic & Sune
Production: Epoch Films
Producer: Rob Godbold
Director of Photography: Richard Mott
Post Production: MPC (The Moving Picture Company)
Music: Dust in the Wind (Kansas) performed by Sanca

Kleenex Balsam UK TV Commercial "Witch"

Some great animation and a cute premise are highlights of Kleenex's new UK TV spot. The idea of a witches nose flying around on a broomstick casting spells until a magic kleenex tissue turns her into a beautiful fairy is one of those delightful and enchanted ideas your surprised has never been done before.

Credits:
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Bruno Xavier
TV Producers: Denise Connell, Emma Hovell
Planners: Cathy Lewis, Bianca Petroff
Account Director: Marianna Contaroudas
Media agency: MindShare
Media planner: Cheryl Hayden
Director: Marc Craste
Production Company: Studio AKA
Editor: Studio AKA
Sound: Munzie at Grand Central

The Sun: Page 3 "the woman you'd love your woman to be like" Viral Advert

The UK Sun Newspaper's Page 3 is celebrating 40 years, and to pay homage to this national institution that's been spicing up the life of men since 1970 they created this knock off of the popular Old Spice ads with this viral ad "The Woman You'd Love Your Woman To Be Like".

John Lewis Christmas 2010 Commercial/Advert

An absolutely beautiful advert for John Lewis simply entitled "John Lewis Christmas 2010", with the music of Ellie Goulding and remake of the Elton John song "Your Song".
Release from the campaign: For those who care about showing they care. It's said that when giving, it's really the thought that counts, so this year our Christmas campaign focuses on the joy of giving the perfect gift.

Our TV ad shows a variety of people going that extra mile to make gift-giving special, and we see how a little inspiration can turn any product into the most personal present.

It was filmed on location in Scotland, including various places in Edinburgh. You'll probably recognice that the lyrics accompanying the ad are from Elton John's 'Your Song', and Brit Award winner Ellie Goulding has recorded this special cover version. We hope you enjoy it.
Credits:
Agency: Adam & Eve Agency
Country: UK
Agency Producer: David Riley
Creative: Harry Budgen; Sidney Rodger
Director: Eric Lynne
Production: Partizan London
Producer: Russell Curtis
Director of Photography: Mattias Montero
Post Production: MPC (The Moving Picture Company) Editor: Sam Sneade
Brand: John Lewis

Marks & Spencer Christmas Musical Advert

Marks & Spencer is one of the first to role out their Christmas advertising. The UK advert for M&S entitled A Christmas Musical features celebrities: Twiggy, Dannii Minogue, Lisa Snowdon, VV Brown, Ana Beatriz Barros and Jamie Redknapp with a cameo appearance by comedian Peter Kay. The ad is also features a naughty side of Marks & Spencers lingerie line too, get the hint gentlemen, and all set to the music of the Bee Gee's hit song from way back "You Should Be Dancing".
Credits:
Advertising Agency: RKCR/Y&R, UK

McDonald's UK The Weather Advert

Great new spot for McDonald's gives us a brilliant look at the weather in the UK and I'm Lovin It | McDonald's.HLA director Simon Ratigan and Leo Burnett London have joined forces to create a stunning new McDonald’s campaign to honour the British weather.

The ad features graphical weather icons interacting with the real world, and was filmed on location in Derbyshire, Cumbria and Staffordshire at farms which supply McDonald's with their produce.
By visually celebrating our erratic, unpredictable weather conditions, Ratigan conveys the important role the climate plays on British and Irish farms. Via Best Ads on TV.
Credits:
Client: McDonald's
Agency: Leo Burnett London
Production Company: HLA
Director: Simon Ratigan
Creatives:
Graham Lakeland (Art Director)
Richard Robinson (Copywriter)
LISA TRNOVSKI (Producer)
Claire Taylor (Agency Producer)
Country: United Kingdom

Murphy's Irish Stout "Turning Irish"

St. Patrick's Day is a time of great celebration and Irish cheer, a sentiment perfectly embodied in an AICP Award-winning spec spot for Murphy's beer with transformational postproduction led by Shade Founder and VFX Director Bryan Godwin. Working in collaboration with Director Matt Fischman - who sets the spot in an old-timey Irish Pub - Godwin works a CG miracle in transforming a dark-skinned bar patron into a full-blooded, pale Irishman over the course of drinking his brew.

After the bartender serves a frothy Murphy's to our hero protagonist, he slowly becomes a little more Irish with each swig: he takes one drink, his skin noticeably lightens; the barkeep passes, the customer's hairline recedes; he takes another drink, his sideburns lengthen; a third drink, his moustache spirals into a curlicue shape; the bartender passes again, the man's face is bloated. Finally, the fully transformed beer lover downs the last of his beverage and stumbles off his barstool and into the night.

Working with Nuke, Godwin and his team created all the effects - working through multiple iterations of each transformation, finely adjusting the skin tone for consistency, and carefully pacing the action. In order to achieve the pitch-perfect comedic effect, the facial hair transformation had to be completed not only on the original actor, but also on the man he transforms into, who was clean-shaven in the original cut. Throughout the spot, Shade seamed up the plates, soft matted the actor into the background, and integrated the footage with wipes to reveal each scene.

Working under heavy time and budgetary constraints, Shade worked closely with Fischman to seamlessly integrate the VFX with the director's live-action footage. "This project was a great opportunity to get our name out there and really show what we could do, even with limited resources," noted Godwin. "I like things to be a little bit messy; I like them to be funny; I like them to have heart, and I think that comes through in all of our work. I think the world of CG tends to be a cold, hard place, and we strive to change that one project at a time."
Credits:
Client: Murphy's
Spots Title: Turning Irish
Air Date: Spec
Director: Matt Fischman
DP: Jas Shelton
Production Designer: Diana Zeng
Copywriter: Scott M. Kaplan
Editorial: OPTIMUS
Editor: Justin Amore
Post/Effects: Shade
VFX Director: Bryan Godwin
CG Supervisor: Dan Dixon
VFX Producer: David Van Dyke
Production Manager: Sheri Patterson
VFX Coordinator: Shane Paugh
Animator: Greg Breitzman
Compositor: Carlos Morales

Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

New Cadbury Flake "Unfold" Advert

Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as "Flashbacks of a Fool" with Daniel Craig and the critically acclaimed Oasis documentary, "Lord don't slow me down", the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova.

Just in case the Cadbury Flake Ads are new to you, here is look at one of their commercials from the past.

Credits
Brand: Cadbury Flake
Agency: Fallon London
Agency Country: UK
Director: Baillie Walsh
Production: Home Corp
Post Production: Framestore
Editor: Andy McGraw
Music: Warren Ellis

Hovis Bread Miss Chief Advert

Fun new ad for Hovis Bread titled "Miss Chief" featuring the music of Plastic Bertrand and the song Ca Plane Pour Moi.
Hovis, the UK's fastest growing bread brand, is launching an exciting new TV advertising creative by MCBD as part of its £5m campaign to support the introduction of new Hovis Hearty Oats.
The campaign, which breaks on the 5th June, charts the life journey of a mischievous schoolgirl through to adulthood. Starting in the late 70s, the heroine is seen riding her bike, playing football and getting up to mischief in school. Following a montage of the young girl's high jinks, the advert cuts to present day, where she has grown up but is still enjoying the same song, albeit in the more sophisticated setting of her own, homely kitchen! As a couple of slices of Hovis Hearty Oats pop up from her toaster, a voiceover intones, "Sometimes it's good to be good. New Hovis Hearty Oats, the only bread baked with 50% oats to help maintain normal cholesterol."

Credits:
Project name: Miss Chief
Client: Jon Goldstone Marketing Director
Brief: To launch the Hovis New Hearty Oats
Creative agency: MCBD
Art director: Danny Brooke-Taylor
Producer: Hannah Boase
Planner: Andy Nairn
Media agency: Starcom
Media spend: £5m
Production company: Gorgeous
Production company producer: Spencer Dodd
Director: Vince Squibb
DOP: Jess Hall
Editor: Russell Icke
Post-production: The Mill
Audio post-production: Grand Central
Exposure: UK

Crunchie Rocks: Share that Friday Feeling

The new Crunchie Rocks advert from Cadbury & share that Friday Feeling!
Cadbury launches Crunchie Rocks campaign with Tina Turner
Cadbury has opted for the vocal talents of Tina Turner's hit ‘We Don't Need Another Hero" in its new ad, created by Fallon, for its Crunchie Rocks bagged sweet.
The ad is part of a major above-the-line campaign running across outdoor, digital, and TV encouraging people to experience "that Friday Feeling"- no matter what day of the week it is.
The TV spot tells the story of Crunchie's ‘Friday Engineers' who can take any situation and turn it into a moment, igniting ‘that Friday Feeling'.
The unsuspecting man in the ad starts singing to himself as he is getting ready. As he goes about his business, the Crunchie Friday Feeling Engineers turn up the ante on ‘that Friday Feeling' until the man is belting out Tina Turner's ‘We Don't Need Another Hero'.
As part of the campaign, Crunchie will launch a new social media game called ‘Friday Town' at www.facebook.com/crunchie.
http://twitter.com/crunchie
via: Coloribus

Warburtons "Burnt Toast" Advert

Set to the music of Daniel Barber's "Adagio For Strings" the newest advert for Warburtons entitled "Burnt Toast" is a somber yet entertaining ad, guess they really do care that much at Warburtons.
Credits:
Brand: Warburtons
Agency: RKCR/Y&R
Agency Country: UK
Agency Producer: Ruth Bradley; Amanda Gower
Creative Director: Mark Roalfe
Creative: David Godfree; Mark Waldron
Director: Guy Manwaring
Production: Sonny
Producer: Alice Grant
Director of Photography: Nanu Segal
Post Production: Absolute Post
Editor: Mark Edinoff (The Quarry)
Music: Daniel Barber, Adagio For Strings

Bonnie Tyler and MasterCard Thanking You Straight From The Heart Advert

New commercial ad for MasterCard featuring Bonnie Tyler singing a new version of "Total Eclipse of the Heart" as she floats in the sky. MasterCard, Thanking You Straight From The Heart.
Credits:
Brand: Mastercard
Agency: McCann-Erickson London
Agency Country: UK
Agency Producer: Stephen Worely
Creative Director: Matt Crabtree; Simon Hepton
Director: Neil Gorringe
Production: Moxie Pictures
Producer: Jessica Esnor
Director of Photography: Ben Davis
Editor: Adam Spivey

Specsavers "Billions (Specs Effect)" Ad

The new Specsavers advert takes a lesson from those popular Axe Effect ads with their newest ad from director Daniel Kleinman. Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style...

It was directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.


Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock

Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run

Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor