Audi Ad Says 'Goodnight' To Rival Mercedes

Gearing up for Super Bowl ad season, Audi releases their latest spot for the up coming campaign with 'Goodnight'. San Francisco ad agency Venables Bell & Partners have created a charming childlike spot, as the commercial's plot and style were based on the famous children's book "Good Night Moon' by Margaret Wise Brown. But don't think the TV spot is all cuddly, the highlight of the ad is the wry shot at Mercedes, "Goodnight old luxury and all of your wares, goodnight bygones everywhere". It's the perfect line for the now classic ad feud between the two luxury car giants.



Credits:
Advertising Agency: Venables Bell & Partners, San Francisco

Lexus Ad 'Chains' Is Doing Things The Hard Way

As part of Lexus latest campaign 'The Hard Way', the Japanese automaker designed a gravity defying stunt to define this new confidence building message. And Lexus is practicing what they preach, as this spot used no special effects, just difficult engineering. The commercial stunt took 3 days to shoot as the cars had to be suspended in mid air to achieve the incredible feat.

Going Nuts and Bolts for Subaru's Ad 'The CarParts'

Ad Agency Dentsu Creative X have created a hauntingly striking ad film for Subaru's latest marketing campaign. The commercial features the latest in Computer Animated Imagery resulting in some impressive original visuals. The beauty of this epic spot is it's ability to unite cold hard metal parts with the natural world.


Credits:
Agency: Dentsu Creative X Inc.
Creative Director: Jun Katogi
Director: Timo Schaedel
Production: INFECTED
Post Production GmbH
Producer: Alexander Steinhoff
Post Production: LAFOURMI Postproduction GmbH
Editor: Philipp Dreyer; Hans Hartmann
Music: Michael Fakesch

Hyundai's 'Turbo Face' Ad Campaign Makes A Bold Face

Similar to a roller-coaster ride photo at your local theme park, Hyundai's latest ad campaign 'Turbo Face' takes real images of people's facial expressions the moment the Sonata's Turbo kicks in.   Ad Agency Innocean Worldwide, Huntington Beach idea is a breath of fresh air in an often endless stream of car ads featuring cars driving down curved mountain side roads that we real people never drive on.  The fact that the ingenious ad does not feature the car at all is a testament of Hyundai's belief in this bold campaign.



Credits:
Agency: Innocean, Huntington Beach
Executive Creative Director: Jeff Spiegel
Creative Director: Doug James
Creative Director: Robert Prins
Sr.Copywriter: Greg Collins
Sr.Art Director: Frauke Tiemann
Photographer: Nadav Kandar
Print Producer: Renae Romans



 

Audi Commercial "Footsteps of Progress"

Audi takes a Darwinian approach to demonstrate the progress of the German car company in their latest TV commercial. Ad Agency Venables Bell & Partners achieves this perfectly by using a camera shot that is constantly moving forward, resulting in a crash course in the history of movement and transportation on our planet.

Credits:
Advertising Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Art Director: Jonathan Byrne, Brandon Sides
Copywriter: James Robinson
Business Manager: Susan Conklin
Producer: Mandi Holdorf
Broadcast Production Director: Craig Allen
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Jeff Cronenweth
Post Production/VFX Company: Mirada
Creative Director: Kaan Atilla, Mathew Cullen
Art Director: Ram Bhat
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Designers: Brian Cariaga, James Levy
Houdini Artists: Kevin Gillen, Ryan Phalen, McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark, Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley, Chris Moore
Production Manager/HR Director: Tina Van Delden
Editorial Company: Motion Theory
Editor: Jason Webb
Assistant Editors: Jeff Aquino, Rigo Madrigal
Music: Stimmung
Mixing House: Lime
Sound Design: 740 Sound Design

Land Rover, Freelander 2 Claynation Campaign "Anywhere Is Possible"

Always a big fan of claymation in advertising, this TV advert from the UK is a visual stunning work of art. The TV commercial features characters and settings morphing into each other as the Land Rover rolls along, resulting in some impressive effects. It took over 44 Model Makers, Designers and Animators to complete the spot, and even a fully animatable Freelander 2 was built.


Credits:
Advertising Agency: RKCR/Y&R/Wunderman,UK
Production Company: Hornet
Post Production: Tag
Executive Creative Director for Land Rover: Graham Lang
Writer: Mark Waldron
Art Director: Dave Godfree
Digi CD: Mike Watson
Digi Writer: Sophie Clark
Digi Art Director: Fiona Clark

BMW TV Commercial "Unscripted - Ferraris"

Part of a series titled "Unscripted" BMW has created an ad campaign that features short film like TV spots celebrating the rich history of the BMW brand through true stories told by real customers. The European automaker's commercial is a beautifully shot piece of work, mixing old news reel type footage and photographs with animation, as it tells the passionate and inspirational story of a couple who takes a 1000 mile ride around Italy in a early series BMW.


Credits:
Advertising Agency: GSD&M Idea City, USA
Chief Creative Officer: Mike Wilson
Group Creative Directors: Jay Russell
Creative Directors: Robert Lin, Jeff Maki, Bill Marceau
Art Director: Bill Marceau
Executive Producer: Jeff Johnson
Producer: Aaron Kovan
Account Service: Coley Platt, Tiffany Dixon, Leah
Director: Mark Bashore
Editors: Mark Bashore, Shawn Fedorchuk, Slavka Kolbel
Music: Matt Hutchinson
Producer: Sarah Shipley
Line Producer: Dawn Rose
Director of Photography: Trevor Fife

Infiniti Commercial Naughty Snowball Takes Out A BMW

You just have to love this new ad Infiniti, where an Infiniti owner takes offense by his BMW owning neighbor throwing snowballs at him. He plots his revenge by taking out his car with a giant snowball.
Credits:
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Kerry Feuerman
Creative Director: Bob Rayburn / Patrick Condo
Art Director: Chase Madrid
Copy Writer: Chris DeNinno
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Managing Director: Walt Smith
Account Director: Dan Pardo
Account Person: Bryan Reugebrink
Business Manager: Robin Rossi
Production Company: Mothership, USA
President: Ed Ulbrich
Executive Producer: Tanya Cohen

Director: David Rosenbaum
Producer: Julien Lemaitre
Director of Photography: Mattias Montero
Visual Effects by: Digital Domain
President of Commercial Division: Ed Ulbrich
Executive Producer: Jim Riche
VFX Supervisor: James Atkinson
CG Supervisor: Lee Carlton
VFX Producer: Nicola Wiseman

VFX Coordinator: Stephanie Escobar

Matte painter: Dark Hoffman

Houdini fX Artist: Youngsam Suh
Maya fX Artist: Wayne Hollingsworth

Maya fX Artist Ken Jones

Lighting: Kenny Jackson
Roto Artist: Hilery Copeland

Flame Compositor: Jeff Heusser, Lisa Tomei
Nuke Compositor: Robin Graham, Beejin Tan

Tracking: Michael Lori
On-set Integration: Jesse James Chisolm
Music Company: Elias
Sound Designer: 740 Sound Design / Andrew Tracy
Mix House: Play


The Nissan JUKE "Weather" Ad

The Nissan Juke, this spot created by TBWA and the fantastic visual effects by Toronto based MassMarket is great, wish I could say the same about the Nissan Juke, sorry it is a funny looking car. But the commercial is fantastic.
Credits:
What makes an Urban Legend? Saving a city from total destruction would be enough, but only if you do it in style, like the Nissan Juke. Stay tuned for the final chapter.
Advertising Agency: TBWA, Toronto, Canada
Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Visual Effects: MassMarket
Director: Laurent Ladru
Executive Producer: Christine Schneider
Producer: Leighton Greer
VFX Supervisor: Kyle Cassidy
Animation Supervisor: Dan Vislocky
Composite Supervisor: Shahana Kahn
Modeling Supervisor: Andy Kim
Matte Painting Supervisor: Matt Conway
PreViz Supervisor: Matt Connolly
PreViz Animators: Zee Myers, Anthony Rizzo
Lead Animator: David Boskser
VFX Artist: Ben Liu
Rigging Lead: Sean Keally
Rigger: Joel Anderson
Texture Painters: Kevin Manning, Justin Lewers, Punn Winatrakoon, Eric Mattson
Modeler: Mike Riendeau
Lighters: Jin Choi, Michael Clark, Robby Branham, Ryan McDougal, Barry Kreigshauer
Effects Artists: Wayne Hollingsworth, Brian Alvarez, Keil Gnebba
Animators: Chris Meeks, Yvain Gnabro
Compositors: Andres Rascon, Ryan Raith
CG Artist: Matt Berenty
Concept Artists: Srisuwan Skan, Marc Gabbana, Emmanuel Shui
Storyboard Artist: Rusty Dumas
Editor: Brett Nicoletti
Matte Painters: Matt Conway, Shahen Jordan, Andrew Park
Designers: Ignacio Frenandez, Ryan Osga, Kenesha Sneed, Keith Thompson

VW Volkswagen Milk Run TV Spot

Yet another feel good advert for VW entitled "Milk Run". I like the tag lines for the ad too and fits perfectly with Volkswagen's line up of cars "were all the same....but different". The music is by Acetate Zero, title Dry and sound by Liquid Studios.

Credits:
Agency: DDB, New Zealand
Client: Volkswagen
Title: “Milk Run”
Executive Creative Director: Toby Talbot
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Managing Partner: Scott Wallace
Executive Producer: Judy Thompson
TV Producers: Chloe Sutherland, Tania Jeram
Production: Robber's Dog
Director: Sam Peacocke
Producer: Anna Stuart
Director of Photography: Ian McCarroll
Editor: Richard Learoyd
Online: Digital Post: Paul Dickinson
Music: Dry by Acetate Zero
Sound: Liquid Studios

Epic Ad Introducing GMC's new Sierra HD Pickup Truck with "Build" Spot

Building on their reputation as one of the top design, animation and CG studios, Asylum has created an epic :30 introducing GMC's new Sierra HD pickup truck. The ad, which is part of the new Sierra Heavy Duty launch campaign via Leo Burnett airs during the NBA Finals on ABC.

Build is a dazzling depiction of agile, flying robots assembling the new GMC Sierra Heavy Duty pickup dramatizing the precision and innovation that is the result of GMC's engineering heritage. As a rocking beat pulses over the screen and a narrator describes the vehicle's superior frame, engine and transmission, the drones rapidly maneuver and drill the truck into shape, from the raw frame, to the addition of every intricate electronic to the final placement of the doors and windshield. The Asylum crew generated the physical elements in CG and ran all the FX and compositing in Flame.

"There is no photography in this entire spot, not even the final depiction of the truck, we literally generated this entire world from concept to completion," noted Asylum EP Mike Pardee.

Credits:
Client: GMC
Spots Title: Build :30
Air Date: June 2010, NBA Finals

Agency: Leo Burnett
Worldwide ECD: Peter McHugh
CD: Chad M. Laughlin
Sr. Writer: David Charlton
Sr. Art Director: Diane Schomer
EP: Jennie Hochthanner
Senior Producer: Mark Nicholas

VFX/Production Company: Asylum
Director: Fred Raimondi
EP: Michael Pardee
Producer: Ryan Meredith
Bidding Producer: Cassandra Khavari
Coordinator: Emily Avoujageli
Animation Director: Piotr Karwas
CG Producer: Jeff Werner
Lead Compositor: Rob Trent
Compositing: Miles Esmiller, Katrina Salicrup
3D Animation: Michael Shelton, Michael Warner, Larry White, Alfonso Alpuerto
Lead Lighter: Aaron Vest
Lighter(s): Eric Pender, Yamashita Yurichiro

Rigging: Briana Hamilton, Rick Grandy
Lead Modeler: Greg Stuhl
Modeling: Lersak Bunupuradah, Hai Nguyen, Chad Fehmie, Julian Sarmiento
Textures: John Hart
Conceptual Designer: Jeff Julian
Design: Michael Tello, Joseph Mullen
Tracking: Tom Stanton, Apirak Kamjan

Read more: http://www.trustcollective.com/portfolio/content/asylum_gmc.php#ixzz0qw290lEb
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Mercedes-Benz and the Reaper "Sorry" Ad

Great new commercial for Mercedes-Benz featuring the grim reaper in the ad titled "Sorry".In traffic precarious situations can come unexpectedly: before you know it there is an uninvited passenger. But with the brake assistant BAS + in the new Mercedes-Benz E-Class you can even trick the reaper. Senses danger and increases braking power. BAS PLUS
Credits:
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt

Kia presents: A new way to roll 2010 You can go with this or you can go with that

The Hamsters are back for the Kia Soul A New Way Roll commercial campaign entitled You Can Go With This or You Go With That. Features the music of Black Sheep and song title The Choice is Yours.You can go with this or you can go with that. This is the ride. This is the worldwide debut music video. This is the Kia Soul. A new way to roll.

The Kia Soul was introduced a year ago, becoming instantly popular within the youth-segment vehicle category. Along with the vehicle’s popularity was that of the integrated advertising launch campaign, most recognized by its television commercial featuring the Soul’s furry spokesmen (or spokesrodents) – the hamsters. In a world of hamsters monotonously running on their wheels, a trio of hamsters came rolling into the city in a Kia Soul – “A New Way to Roll.” They cruised in their fresh distinct ride to a series of music tracks, each one featured in four variations of the commercial, making the other hamsters on their wheels instantly jealous and irrelevant. The TV commercial has become incredibly popular, being rated “Automotive Ad of the Year” by Nielsen, recently winning an Effie and earning millions of views online.

Given the success of the Soul launch and the hamsters’ popularity, they are returning for a second time in this year’s follow-up Soul campaign. This time around, we return to a city of hamsters, now a bustling metropolis filled with hamsters from all walks of life. In the style of a music video, and to the classic hip hop track “The Choice is Yours” by notable 90’s hip hop group Black Sheep, our hero hamsters in the Soul take us through a day in the life, cruising through the city in their Alien Green Kia Soul. But unlike the first spot, the other less fortunate, jealous hamsters are in more than just monotonous hamster wheels. They ride along (and fail) in dull and characterless vehicles – toasters, washing machines and cardboard boxes. Our hero hamsters compare their Soul and all its amazing features to the other disappointing, boxy rides as they rap the song’s lyrics “You can go with this, or you can go with that.” We follow them as they walk through the neighborhood, cruise around the city in their Soul, hang out with the neighborhood hamsters and make the poor hamsters in their vanilla rides envious.

Along with the original Soul television commercial and the recent Kia Sorento “Joyride” commercial that featured a posse of toys and stuffed animals on a joyride road trip, the newest Soul ad is high in production and entertainment value. In place of a traditional and formulaic car ad, the Soul commercial continues to entertain in cinemas, on television and online in a big way. Understanding that the Soul’s audience plays a great deal in the digital space, and that they viewed the first hamster commercial multiple times, the newest hamster experience is rich with details in the hamster world and provides additional integrated Soul content for people to discover with repeat viewings. And there is plenty more hamster and Soul content to come, following the hasmters’ return to the streets in the new commercial.
Credits:
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director / ACD: Rodrigo Butori
Copywriter: Noah Phillips
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Production Company: Partizan
Director: Antoine Bardou Jacquet
Director of Photography: Guillermo Navarro
Executive Producer: Sheila Stepanek
Line Producer: Louis Saint-Calibre
Editing House: Union Editorial
Editors: Jim Haygood (Union) and Bill Smedley (via Work Post – London)
Producer: Michael Romandi
Post Effects: Frame Store London
Producer: Tim Keene

Ford Fiesta US launch It's a pretty big deal Ad Campaign

The launch of the all-new 2011 Ford Fiesta has kicked off in the US. They've had to wait a long time for this great car in the US, so it really is a pretty big deal.
Advertiser: Ford
Brand: Ford Fiesta
Director: Patrick Daughters

New FORD MUSTANG _PG Ad

Stardust was tapped by ad agency Team Detroit to launch the new Ford 2011 Mustang with a drool-worthy cinematic spot for TV and cinema. The commercial highlights the Mustang’s speed, bold lines and fuel efficiency through sexy camera work, motion type and an authentic aesthetic. The :30 version aired Wed., April 28th during American Idol on FOX, while the :60 premiered in cinemas on April 30th.
Credits:
Client: Ford Mustang
Title: _PG

Agency: Team Detroit, Inc.
EVP, Chief Creative Officer: Toby Barlow
EVP, Group Creative Director: Eric McClellan
Creatives: Adam Hull, Nick Flora, Ron Schlessinger, Arty Tan
Producer: Bob Rashid

Production Company: Stardust / Santa Monica, CA
Director: Jake Banks
Executive Producer: Paul Abatemarco
Head of Production: Josh Libitsky
Line Producer: Paul Ure
Director of Photography: Max Malkin

Design & Animation Company: Stardust / Santa Monica, CA
Post / Editorial Producer: Alex More
Designers: Neil Tsai, Gretchen Nash, Bill Bak, Ling Feng, Juliette Park, Angela Ko
Compositors: Alan Latteri, Chris Howard
Animators: Jason Lowe, Giancarlo Rondani, Joseph Andrade, Kevin Ta, James Yi

Editorial Company: Cut + Run
Editor: Frank Effron
Post / Editorial Producer: Alex More

Music Search Company: Agoraphone
Music Supervisor: Dawn Sutter-Madell & Jasmine Flott
Song: Band of Skulls "Light Of The Morning"

Sound Design & Mix: 740 Sound Design
Executive Producer: Scott Ganary
Sound Designer : Andrew Tracy
Sound Designer : Eddie Kim
Mixer : Mike Franklin

Vehicle Drivers: Brent Fletcher, Kelly Hine

Toyota iQ "Nimble as a Mouse" Ad Campaign with Behind The Scenes

Ad Agency Saatchi & Saatchi just released a campaign for Toytoa iQ, the world's smallest four seater. Saatchi & Saatchi had the idea to turn the car into a mouse, so it could move a cursor on a giant screen and operate a computer.

The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.

The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.

The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.

Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard.

The live event was shot and edited into a short film and a behind the scenes video.
via: AdNews

Credits:
Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D

Audi A1 with Justin Timberlake The Next Big Thing Promo Trailer Ad

"The next big thing" is the action-thriller starring Justin Timberlake, Dania Ramirez from Heroes and the X-men movies.This is the much anticipated Audi A1.
Credits:
Client : Audi
Advertising Agency: Heimat Berlin
Digital Agency: Neue Digitale / Razorfish, Berlin, Germany
Executive Creative Directors: Guido Heffels, Jürgen Vossen, Sven Küster
Creative Director: Myles Lord, Fabian Roser
Production Company: ACNE Film
Director: Henrik Sundgren

Audi R8 Spyder New Beauty and the Beasts Commercial Advert

Credits:
Brand: Audi
Agency: BBH, London
Agency Producer: Vicky Baldacchino
Creative Director: Nick Kidney; Kevin Stark
Creative: Simon Pearse; Emmanuel Saint M'Leux
Director: Sam Brown
Production: Rogue
Producer: James Howland
Director of Photography: Damien Morisot
Editor: James Rosen
Post Production: MPC

HONDA CR-V "Around & About" Commercial

Credits:
Agency: Draftfcb Melbourne
Advertiser: Honda Motor Co., Ltd.
Brand Name: Honda Australia
Product Name: CR-V
Market: Australia
Country of Production: Australia
Production Company: Photoplay Films
Director: Scott Otto Anderson
Creative Director: Scott Lambert
Producer: Oliver Lawrance
Agency Producer: Lisa Ramsey
Country: Australia
Language: English
Type: Television
Length: 45 seconds
Tagline: The Power of Dreams

Mercedes Benz E-Class "Scary Surprise" Commercial

New commercial for Mercedes Benz and their E-Class line from ad agency Impact, BBDO. Interesting way to advertise the Mercedes Blind Spot Assist feature with this spot titled "Scary Surprise"
Credits:
Agency: Impact BBDO, Dubai, UAE
Creative Directors: Jennie Morris, Jeremy Southern
Art Directors: Andrej Arsenijevic, Mark Held
Copywriters: Darren McCall, Grant McGrath
Account Director: Fadi El Aswad
Account Manager: Albert Lorenzo
Agency producer: Azza Abou Al Magd
Production House: Eye-Squad
Producer: Omar Sami
Director: Nizar Sfair
DOP: Harvey Glen
Set Designer / Art Director: Matewz Kroh