First airing at the 2011 Super Bowl, the commercial for BMW Diesel Engines featuring David Bowie's song 'Changes', was a popular submission due to the classic hit. However, this is not the English rockers first time he has allowed his music to be featured in advertising. In fact, he has partnered with other automobile manufacturers such as Cadillac that featured his hit 'Space Oddity' and Audi has used the tracks 'Rebel Rebel' and 'Heathen The Rays' in recent ad campaigns as well. His music seems to lend itself well to the world of advertising, as this ad clearly demonstrates how a track can influence the theme, feel and even title of the spot.
Credits: Client:BMW Agency:kirshenbaum bond + partners Production Company:Anonymous Content Director:Christian Loubek Director of Photography:Bojan Bazelli EP/Head of Commercials:Dave Morrison Head of Production:Sue Ellen Clair Producer:R. Stephan Mohammed Mixer:Peter Holcomb Mixer:Tom Jucarone Assistant Mixer:Justin Kooy Assistant Mixer:Jodi Levine Executive Producer: Gloria Pitagorsky
Part of a series titled "Unscripted" BMW has created an ad campaign that features short film like TV spots celebrating the rich history of the BMW brand through true stories told by real customers. The European automaker's commercial is a beautifully shot piece of work, mixing old news reel type footage and photographs with animation, as it tells the passionate and inspirational story of a couple who takes a 1000 mile ride around Italy in a early series BMW.
Credits: Advertising Agency: GSD&M Idea City, USA Chief Creative Officer: Mike Wilson Group Creative Directors: Jay Russell Creative Directors: Robert Lin, Jeff Maki, Bill Marceau Art Director: Bill Marceau Executive Producer: Jeff Johnson Producer: Aaron Kovan Account Service: Coley Platt, Tiffany Dixon, Leah Director: Mark Bashore Editors: Mark Bashore, Shawn Fedorchuk, Slavka Kolbel Music: Matt Hutchinson Producer: Sarah Shipley Line Producer: Dawn Rose Director of Photography: Trevor Fife
Here is a fantastic new commercial for the popular automobile "The Mini"; the spot titled "Man Boobs" is one of three new ads created by Toronto based ad agency Taxi 2. The other two commercials entitled "Mini Moustache" and "Mini Car Seat" posted below.
Credits: "All manners and modes of being, with the Mini." Client: Mini Title: Man Boobs Agency: Taxi 2, Toronto Production Company: OPC, Toronto Director: Woods + Low Creative Director: Lance Martin Art Director: Mike Blanch Copywriter: Alanna Nathanson Broadcast Producer: Kevin Saffer Executive Producer: Harland Weiss Producer: Dwight Phipps DP: James Gardner Editorial Company: Posterboy, Toronto Editor: Griff Henderson Audio: Grayson Matthews, Toronto
