The Prime Minister of Israel: Benjamin Netanyahu, Mahmoud Abbas: President of Palestine and President Barrack Obama star in "The Impossible Brief" doing the impossible song in this spot created by BBR Saatchi Saatchi. Credits: For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st. http://www.theimpossiblebrief.com/
Advertising Agency: BBR Saatchi & Saatchi, Israel Chief Creative Officer: Yoram Levi Creative Directors: Ben Sever, Eddie goldbenberg Art Director: Eran Nir Copywriter: Tomer Gidron Digital Designer: Yaron Sagy Additional credits: Original Music: http://www.krop.com/tomerbiran/ Editor: Deddan Uziel
Radical Media, the firm behind such great ad campaigns as: Dos Equis - Stay Thristy My Friends, Mastercard - Priceless, Walmart - Hi Mom, and Nike - Jump to name just a few launches their new website.
A global transmedia company that creates some of the world’s most innovative content launches new company site with CSS-powered animations, flash video player, web application and full feature HTML5 iPad/iPhone version: www.radicalmedia.com
About the website: The new radical media website is a light-weight content-forward website, aimed at providing the most relevant and most recent material up front. All animations are powered by JavaScript, and our use of AJAX provides a seamless user experience with minimal page refreshes. The site works for desktop and HTML5 compatible devices such as the iPad. For desktop, the site utilizes a homemade flash video player. For iPad, the site utilizes a html5 video. Mobile users are given the option to view the new html5 enabled website or view our Webby-nominated .mobi site from 2007.
About radical.media radical.media is a global transmedia company that creates some of the world’s most innovative content across all forms of media.
The company develops, produces and distributes award-winning projects in a variety of media including television, digital, feature films, music programming, commercials, graphic and interactive design, exhibitions, events, and original photography, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. The company’s global network has given it a foundation for identifying and incubating in-house and new talent, while offering their client base a worldwide platform for the production, development and distribution of content.
The company has been honored with an Academy Award®, Emmys®, a Golden Globe®, Grammys®, Webbys, The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme d’Ors at the Cannes Lions International Advertising Festival, and just about every other accolade and trophy associated with the advertising, marketing, and programming businesses.
Pandora announced today that Starbucks, Lexus, and Budweiser are the first brands on the new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of the rich video, audio and interactive capabilities of the iPad.
Pandora's unique advertising solutions draw from its multi-platform presence – now including the iPad – and ability to hyper-target consumers by gender, age, location, the type of music they like, and time of day. Advertisers on Pandora can stream video, audio, direct response or experiential creative to a specific set of consumers anytime, anywhere: on their computers at the office, home, on their smart-phones, and now, on the iPad.
John Trimble, Chief Revenue Officer of Pandora, said, "Our debut advertisers have gone all out with eye-popping creative that really works in the anything-can-be-done world of the iPad. Pandora users already engage with their Pandora application to the tune of eight times an hour, refining their stations or interacting with relevant advertising. We expect that engagement to be in full-force as they experience the appealing and relevant ads playing in concert with their musical experience on the iPad. We're extremely excited that our newest platform is being utilized to its fullest extent by Starbucks, Lexus, and Budweiser to reach the consumers they want, anytime, anywhere."
Starbucks The however-you-want-it Frappuccino® beverage campaign brings to life the new customization aspects of the iconic beverage aimed to connect with consumers for whom self-expression is a priority -- especially when it comes to their choice of beverage. As part of this campaign, Starbucks has created unique experiences with Pandora across several digital platforms. While Pandora web users can build their however-you-want-it Frappuccino® beverage which then generates a radio station playlist matched to the user's beverage taste, iPad users are able to connect with the Starbucks brand through videos, without leaving the Pandora application.
Lexus "As the exclusive automotive partner for the Pandora iPad application, we look forward to showcasing our new brand commercial to this audience of early adopters," states Dave Nordstrom, vice president of marketing for Lexus. "The spot, titled 'Pitch,' features the LFA as it revs its engine to a pitch that shatters a champagne glass. It shows just how deep our pursuit of perfection and commitment to innovation goes and by running the ad on untraditional media, we show that Lexus is not only at the forefront of technology with its vehicle designs, but also with how we communicate with consumers."
The Lexus "Pitch" Commercial is very cool
Budweiser "Integrating Budweiser and Bud Light Lime into the Pandora iPad application is a great opportunity for us to interact with adult music enthusiasts utilizing the latest mobile technology," said Mark Wright, vice president of media, sponsorship and activation, Anheuser-Busch. "As the exclusive festivals page sponsor, Budweiser gives Pandora users a destination within the application to connect with some of the biggest music festivals of the year. Additionally, by extending Bud Light Lime's summer-themed stations to the iPad application, users will have a new platform to enjoy the 'Summer State of Mind' year-round."
According to CNN, BP has now broken a TV spot in its ongoing effort to maintain some sort of control over its brand image. You can check it out below or, if someone disables embedding, watch the spot at this link. Like the print ads that have been running, this ad also promises to make things right. BP is walking a tightrope with its messaging -- it needs to communicate something, but doesn't want to be seen as being overly focused on its brand when it should be cleaning up the Gulf. BP's lead creative agency, Ogilvy & Mather, did not create the print ads, and it's unclear at this time whether it had any involvement with this bit of advertising. Robert Wine, a spokesman for BP, said several agencies are working with BP on the campaign but would not specify which created the TV spot. "This will run for a while, it's part of a campaign that will run for a while as we try and reassure the people most directly affected and then the wider American public of our responsibilities and capability here in the Gulf."
He didn't know where the spot was running other than to say that it was only airing in the U.S. and that it started airing today as did radio and online spots. "This is the second stage of the campaign. The first was informational ads along the Gulf Coast that had more to do with how to make contact with us and launch compensation claims. This is the next step in addressing the broader issues and the wider audience on the overall progress of our response."
Sex Sells The Value of Testosterone Driven Advertising that has flooded our Media By: BRANDX GROUP President Adam Bierman
I was in a very interesting meeting last month. Myself, our Creative Director and COO were in the boardroom of a $100M a year company that has about as strong of a brand identity as a business can have. Their business is helping restore hair growth in men. We were invited by their marketing team to discuss a rebranding and on-going advertisement campaigns. We were excited, as we always are, when the potential to work with such a successful brand arises but this meeting went very weird very fast. The first question I posed was, “Why are you choosing now to initiate a rebranding?” Their response was that they had not rebranded the company for 10 years and they needed to make it sexier. My follow up was, “What is the goal of hiring a company like ours?” The response was that they really loved our creative work.
What’s wrong with this scenario?
Let’s start with what advertising is: Advertising is delivering a message to a target audience, which compels them to act in the manner the marketer desires. When it comes to the male population, the adage sex sells, is frequently spot on. Men are visually stimulated and it goes back to psychology having to do with child bearing that was probably slightly more important when we all lived in caves but nevertheless it still controls our brains today. In this boardroom… the problem was that marketing for the sake of marketing, selling sex for the sake of selling sex is a meaningless waste of ad dollars. So why has Testosterone Driven Advertising flooded our media and literally changed the way our society operates? Because it works! It appeals to the side of our society where vice exists and whenever marketing campaigns can tap into the forbidden and socially incorrect; that creates response. Finally, when something works everyone wants a piece of the action.
One of the best examples of a successful Testosterone Driven Advertisement campaign over the last few years is Axe Body Spray. The commercials of the geeky guys being attacked by sultry women have been a sensation. You need look no further than their website where shampoo is sold with descriptions like “Be the bait, with hair this soft you’re sure to hook her heart.” Yet for every example of a successful campaign there are a multitude of failures. Companies that decided to sell sex for the sake of selling sex and lose. For every Axe there are many more like Carl’s Jr. For the millions of people that protested the Paris Hilton campaign (featuring her in a bikini washing a car in what under other circumstances could have been classified as soft porn) and the negative press that created I never once saw sales numbers posted showing a spike due to the racy campaign. In fact, I don’t think it’s unreasonable to believe the follow up campaign featuring Kim Kardashian was simply an attempt to show resiliency when they had clearly already lost. C’mon Carl’s Jr. Kim Kardashian eating a salad?
The problem is that Testosterone Driven advertising works in some circumstances and when it does work it is extremely memorable. Probably goes back to the whole caveman thing. This being the case, when brands are looking to conjure ideas, oftentimes things can revert to the success of a sexy campaign and they become inspired. Unfortunately this has flooded our media with Testosterone Driven advertising that creates an excess of trash.
Back to the aforementioned weird meeting: Well, now that we have been through this it is really not that weird at all. The marketing directors wanted to change up their efforts and they immediately thought: sex. Sex is on their brain and has worked countless times before. What should have happened is this thought: Advertising is delivering a message to a target audience, which compels them to act in the manner the marketer desires. They could have posed the question and done the research on whether a Testosterone Driven campaign was the way to go. If that were the message that was going to compel their audience to buy more of their product then that would have been a great decision. If not, then the campaign would just be added to all the other trash that floats around interrupting our short time on this earth.
A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies.
Produced for SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG, the nearly 3-minute film entitled "The Magical Classroom" is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART's marketing team. For the official press, and stills visit we are plus here. Credits: Project Name: SMART Technologies "The Magical Classroom" Client: SMART Technologies Ad Agency: Sharpe Blackmore Euro RSCG Creative Director: Ron Tite Associate Creative Director: Michael Willson Art Director: Gira Moin Writer: Erin Beaupre Executive Producer: Francesca Marchese Production Company: We Are Plus Director: Judy Wellfare Creative Directors: Jeremy Hollister, Judy Wellfare Technical Director: Seth Pomerantz Lead Animator: Peter Wallach Animators: Matthew Amonson, Jeremy Bronson, David Bell Flash Animator: Aleth Romanillos Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo Executive Producer: Zu Al-Kadiri Line Producer: Kea Allcock Production Services Company: Pioneer Productions Producer: Agustin Ortiz Prop Construction: SodaPasta, Buenos Aires
Ever wonder just how effective a great billboard campaign can be, watch this and see how Chang Soda took a bite out of the competitors market share with their Fizzy Billboard.
Ad Agency Saatchi & Saatchi just released a campaign for Toytoa iQ, the world's smallest four seater.
Saatchi & Saatchi had the idea to turn the car into a mouse, so it could move a cursor on a giant screen and operate a computer.
The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.
The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.
The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.
Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard.
The live event was shot and edited into a short film and a behind the scenes video. via: AdNews
Credits: Advertiser: Toyota Creative Agency: Saatchi & Saatchi Copywriter: Matthew Page Art Director: Carolyn Davis Deputy CD: Tim Huse ECD: Dylan Harrison Technical Support: Peter Mangin Software Developer: Jonathan Hardie Digital Producer: Liz Knox Agency Producer: Richard Mayo Smith Director: Leo Woodhead Producer: Nick Beachman Production Company: Thick as Thieves Editor: Ian Bennett Post Production: Mike Stephenson, 2&1/2D
Ok all you eager creatives, are you ready to apply for "The Worst Job In The World?"
After the Best Job in The World, successful buzz created by Tourism Queensland(see below for the video), many companies and brands have tried to launch their own extraordinary job offer. Huge salaries, idyllic landscapes, gifts, fun, they all have their fantastic advantage: we remember the bed tester for a luxurious bed brand, the Next Best Job in the World for a travel agency, the (second) best job in the World to become an International Shopping Consultant, or the Big Trip for a travel marketing firm. Ad Agency Numero10 decided to take advantage the trend, by recruiting potential new employees with this viral video. A unique opportunity, an offer that can’t be missed, the best of the best, that's right it's the Worst Job in The World!
Seriously though, despite the humorous tone they really are recruiting a graphic designer and an account executive, so if you are interested send you can contact them at career@numero10.ch....Good Luck. Credits: Advertising Agency: Buzzilla de Numéro10, Bern, Suisse Agency website: http://www.numero10.ch/
Here is the vid for the Queensland Tourism "Best Job In The World" campaign.
The Caretaker of the Islands of the Great Barrier Reef is a newly created position. There are a few minor tasks that need to be taken care of, but the most important duty is to report back to Tourism Queensland (and the world) and let us know whats taking place on the Islands of the Great Barrier Reef.....Take me, please!
The 14th Annual Webby Awards today unveiled the winners in interactive advertising, with BBDO leading with 12 awards, followed by TBWA\Chiat\Day (4), BBH (4), DDB Stockholm (3), and Wieden + Kennedy (3).
At the star-studded ceremony on June 14th in New York City, BBDO will be presented with the Webby Agency of the Year Award, which recognizes the most successful agency across all Webby categories, including, interactive advertising, websites, mobile sites, and online film and video. Academy judges like R/GA's Bob Greenberg, Ogilvy's Lars Bastholm, and Crispin Porter + Bogusky's Alex Bogusky selected Webby Awards winners, while people around the world cast nearly one million votes in The Webby People’s Awards, setting a new Webby record. A full list of both Webby Awards and People’s Voice Awards winners can be found at www.webbyawards.com. Other highlights of The 14th Annual Webby Awards include:
Achieving both critical and popular consensus, five works won both a Webby Award and a People’s Voice Award including:
Kit Kat’s “Jesus” (UbachsWisbrun/JWT) The Grammy Awards’ “We’re All Fans” (TBWA\Chiat\Day) Volkswagen’s “The Fun Theory” (DDB Stockholm) “Yearbook Yourself” (Colle + McVoy) “Can Hands” (Bridge Worldwide)
Two campaigns won Webby Awards in multiple categories:
- Nike’s Tour de France “Chalkbot” (Wieden + Kennedy): Best Integrated Media Plan and Online Campaigns - Volkswagen’s “The Fun Theory” (DDB Stockholm): Online Guerilla & Innovation and Online Campaigns
Winning agencies ranged from large agencies like R/GA and United Kingdom’s Dare to Sweden’s London’s Akestam Holst and Minneapolis’ Colle + McVoy
“From viral videos to Facebook memes to wildly popular branded content and games, this year’s winners demonstrate interactive advertising’s growing influence on pop culture,” said David-Michel Davies, executive director, The Webby Awards. “We’re thrilled to honor the agencies and brands that are pushing the medium in exciting new directions.”
Hosted by B.J. Novak of NBC’s The Office, the 14th Annual Webby Awards ceremony will feature winners and honorees delivering five-word speeches in the tradition of past Webby victors like Al Gore (“Please don’t recount this vote.”), R/GA’s Bob Greenberg (“Agency for the Digital Age”), and Jimmy Fallon (“Thank God Conan got promoted”). Speeches and ceremony highlights will be broadcast on the Webby Awards YouTube channel (http://www.youtube.com/TheWebbyAwards). The ceremony will also mark the culmination of Internet Week New York 2010, a weeklong festival celebrating digital culture that’s expected to draw 20,000 people to over 100 events throughout New York City.
About The Webby Awards Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Corbis Images; HP, Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.
An interesting new ad campaign for the Swedish newspaper "Dagens Industri". The spot makes fun of the social media phenomenon, disguising itself as a case study in the future of advertising. While trying to convince us that traditional advertising still works, more specifically print ad campaigns....Thumbs up to that! Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden Art Directors: Max Hansson, Henric Almquist, Patrik Reuterskiöld Copywriter: Martin Johansen Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson Published: April 2010
Great new commercial for the new 2010 Audi e-tron. Thumbs up Valentin Ramljak who is the creative director behind this Audi ad, his first piece of work. Great job Valentin, we will be looking forward to more of your work in the future. Credits: Production company: United Visions Berlin Creative Director: Valentin Ramljak / Jeremias Steinmann Director: Valentin Ramljak
Art Meets Commerce is a new media advertising/marketing company servicing the theatrical industry. The agency recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical "FELA!" as part of their integrated campaign for the show. Producers include Shawn "Jay-Z" Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir "Questlove" Thompson; it is directed and choreographed by Tony Award-winner Bill T. Jones. "FELA!" tells the true story of Fela Kuti, the legendary Nigerian musician, whose stirring Afrobeat rhythms ignited a generation. Having opened at New York's Eugene O'Neill Theatre last November, the production recently announced that FELA! will also be presented at the National Theatre in London in November 2011.
"What began here in New York now has people hyped all across America and Europe," said Andre Stringer, Shilo's co-founder and creative director, who directed this spot. "Working with Art Meets Commerce, we had the pleasure of filming star Sahr Ngaujah and many other performers to present a glimpse into the viscerality of the performance. The show itself is a postmodern interpretation of the artist and his time, so in keeping with that theme, our film continues the ideology of experimentation." Visit FELA on Broadway here. Credits: FELA! on Broadway "Dance of the Orisas" Spot Title: FELA! on Broadway "Dance of the Orisas" Debut Date: April 18, 2010 Film Location: Broadway Stages, Brooklyn, NY Agency: Art Meets Commerce Executive Director: Chip Meyrelles Creative Director: Jim Glaub Content Director: Laurie Connor Director of Media Platforms: Kevin Keating Senior Account Executive: Ryan Greer Video Manager: Brad Coffman Marketing Associate: Crystal Chase Ideation: WMIG Writers: Andre Stringer, Clayton Vomero Production Company: Shilo Director & Creative Director: Andre Stringer CG Director: Tamir Sapir Director of Photography: Max Goldman Compositing: Andre Stringer, Joel Voelker, Paul Todaro 3D Artist: Jiyoung Yoo 3D Tracking: Matt Broeska Cell Animation: Stieg Retlin Illustrator: Marcus Walters Storyboard Artist: Ed Tranquino Roto Artists: David Marte, Tiffany Chung, Carlos Rosario, Bot FX, Leslie Chung, Elijah Vanaver Editors: Andre Stringer, Josh Bodnar, Nate Caswell Assistant Editor: Hedia Maron Producer: Mariya Shikher Live Action Producer: Jeremy Yaches Line Producer: Christina King Head of Production: Julie Shevach Executive Producer: Tracy Chandler Post Audio Company: Echolab Sound Design/Mix: Gavin Little V.O. Talent: Dion Graham
Aquascript technology is put to excellent use in this fantastic commercial for Water Solidarites. The beautiful flow of the water as it cascades seems to keep you drawn to take in the message.....great work, I love this! Credits: Advertiser Agency: BDDP & Fils Art Director : David Derouet Designer- Editor: Emmanuel de Dieuleveult Production: Cosa Director: THE JANDJ Technology : Use / Aquascript
MASSIVE RE-LAUNCH FOR 5 ALIVE IN 2010 5 Alive bursts back to life with a new look and integrated marketing campaign featuring a dancing Dodo. CCGB has brought 5 Alive, the much loved fun, fruit packed, juice drink back to life with an exciting new look and integrated marketing campaign. 5 Alive which launched in the UK in 1981, will also introduce a new apple flavour, available in store from 9th April. The creative brand campaign literally brings to life the strapline ‘Come Alive with 5 Alive’ as viewers see a Dodo brought back to life from extinction by 5 Alive. Set to the famous Don Fardon song "I’m Alive", the TVC brings the brand to British families in a fun, entertaining and spirited way. Premiering in April, the new campaign created by VCCP, opens on a beautiful landscape of a Mauritian beach where washed up cartons of 5 Alive are scattered. The camera zooms in on a carton of 5 Alive Citrus, with its contents spilled out forming a pool in the sand. Suddenly we see something moving beneath the sand, then a head pops through the surface. It’s a Dodo! He shakes droplets of 5 Alive from his head and appears overjoyed that he’s back from extinction. In celebration of his new found freedom he starts to sing and dance. His bum shakes, his little wings flap and his head bangs to the beat of the music. Supporting the campaign, all communications will direct consumers to http://www.dancing dodo.com a Facebook page that is the hub of the digital activity. Users will have the ability to view the new advert, buy the track (via iTunes) and read more about 5 Alive. There will also be apps to engage users including ‘Dodo your Photo’ and ‘Do you Dodo?’ challenging fans to upload videos of their own either via http://www.dancingdodo.com or YouTube. Cathryn Sleight, Marketing Director for CCGB comments, “We know that consumers have a lot of latent love and awareness for 5 Alive and we wanted to create a campaign that was memorable, entertaining and would appeal to mums. In 2010 we will step change our investment and focus in the brand and have an ongoing commitment to building the brand through our communications, NPD and in-store activation. We are really pleased to be supporting this great juice drink from our portfolio.”
Spot Credits: Advertiser: Coca Cola Brand: 5 Alive Creative Type:Television Agency:VCCP Campaign title:'5 Alive Dodo' Agency producer: Bradley Woodus Creative director: Steve Vranakis Copywriter: Nik Stewart Art director: Jonny Parker Planner: Richard Reynolds Media agency: Vizeum Media planner: Alicia Hutchinson Production company: Passion Pictures Director: Darren Walsh Producer: Russell McLean Post-production: Passion Pictures Telecine: Rushes Sound design: Wave Studios
Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK).
Famous for playing against the Orange County conservative stereotype, the Newport Beach Film Festival continues to build a distinctive personality for itself as a powerful player in the national film festival circuit.
"We are thrilled to be working with this incredible dream team of creatives and filmmakers who are all donating their valuable time," said Todd Quartararo, co-founder and director of marketing of the Newport Beach Film Festival. "The Festival will have more than 400 films and there is a lot of pressure to make sure our spots are of the same caliber as the incredible films we showcase. The end results are spots that surpass all expectations."
This year's advertising thematically illustrates how a film festival can be the catalyst for a small idea to make it to the big time. The spots, set on ultra-wide sweeping landscapes, speak to the epic power of film. The stories, inspired by the genres of drama and romance, begin with simple scenes that grow exponentially through a series of dramatic reveals that crescendo with the title "where stories make it big."
"Drama" begins with a clash of tiny weapons wielded by action figures held by two young boys and quickly escalates into a full-on airborne artillery attack. Public VFX is credited for the creation of the 3-D computer-generated imagery of military forces; indie artist Glorious Monster provides bombastic music backup.
"Romance," set to the Magnetic Fields' woeful masterpiece "Busby Berkeley Dreams," opens on two pinky fingers interlocked by a shy couple through a series of romantic exchanges that intensify to become a no-holds-barred fetish scene. The sexy cast features Rena Riffle (Showgirls), famed dominatrix Olivia Bellafontaine, and dancer/choreographer Carlton Wilborn, credited for his work with Madonna on the Blond Ambition Tour and The Girlie Show.
"When RPA first sent me the boards, I immediately knew the direction that I wanted to take, and the team I wanted to have with us. Since I'd worked on a campaign for the Festival a few years ago, and I have worked with the creatives at the agency many, many times, we were all very comfortable and confident with each other right from the first call. Bob (Richardson) did an amazing job shooting `day for night' in `Romance,' and his idea of shooting `Drama' black and white was spot on. Hank's (Corwin) an amazing talent and we were really lucky both his and Bob's schedules aligned-both were set to do other projects. I wouldn't have wanted to do it with another team and I think the end result showcases the creative shorthand we share," Joiner commented.
"It's my sixth year collaborating with the Festival, and this year's it's been an incredible journey from the little doodle that Laura (Hauseman, art director) created to what we have before us. That's what happens when plenty of brilliant people are left to do their thing," said Scott McDonald, creative director at RPA.
The 8-day festival, April 22-29, will screen the spots in-theater. "Drama" will first air on local cable on April 5. "Romance," too risqué for television, will air online and in-theater.
Since its beginnings, the Festival has launched countless acclaimed films. In 2006, the Festival catapulted onto the national landscape with the U.S. premiere of Crash. The tradition continues, and last year's Festival lineup boasted several 2010 Oscar® nominees and winners. As a result, the Newport Beach Film Festival has gained recognition from both filmmakers and audiences and currently attracts more than 50,000 patrons.
Credits: Agency: RPA, Santa Monica, CA CCO: David Smith Creative Director: Scott McDonald Art Director: Laura Hauseman Copywriter: Tom Hamling Agency Executive Producer: Gary Paticoff Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA Director: Erich Joiner DP: Robert Richardson Executive Producer: Brian Latt Digital EP: Dustin Callif Line Producer: Joby Ochsner Production Designer: Jeffrey Beecroft Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA Editor: Hank Corwin Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA Telecine Artist: Stefan Sonnenfeld Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX Visual Effects Artist: Jonah Hall, Chris Noellert Visual Effects Creative Director: Tony Smoller Visual Effects Executive Producer: Kim Nagel
Title Design: Laundry! Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA Audio Post Mixer: Robert Feist Audio Post Executive Producer: Ashley Bartell
"Drama" Music Company: inthegroovemusic, Minneapolis, MN Composer/Arranger: Glorious Monster, Daniel Burke, Brian Casey Music Supervisor: Melissa Vickerman
"Romance" Music: The Magnetic Fields "Busby Berkeley Dreams" Composer/Arranger: Stephin Merritt Music Supervisor: Naheed Simjee
Via: Trust Collective Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
SPRITE ‘SPARKS’ CREATIVITY IN TEENS THROUGH FIRST EVER GLOBAL MARKETING CAMPAIGN ‘TheSpark’ Enables Teens Worldwide to Create Mini-Movies Using Digital Video Content and Remix Music from Hip-Hop Star Drake New Campaign to be showcased at NBA All-Star 2010; Drake to Perform Ad Soundtrack and Commercial to Air during Game Telecast
ATLANTA, Feb. 11, 2010– Sprite is giving teens a platform to express their creativity through music and film in the brand‘s first-ever global integrated marketing campaign, The Spark. Innovative TV commercials, an online interactive music mixer featuring content from GRAMMY® nominee Drake and a digital film mixer willinspire and enable teens to spark fresh thinking and display their originality. Worldwide, additional artists will be showcased through The Spark campaign, including film, commercial and music video director Rik Cordero and four-time World Music Award winner, Jay Chou, in China. “Our research shows that fresh ideas and experiences are important social currency for teens,” said Joe Tripodi,Chief Marketing and Commercial Officer, The Coca-Cola Company. “Whether its music, film or sport, through The Spark campaign Sprite is providing an original, interactive way for teens around the world to showcase and share their creativity with others.” The Spark takes its name from Sprite‘s newly updated Spark logo, which captures the lemon-lime sparkling beverage‘s unique ability to refresh and invigorate. The campaign will launch in markets around the world in 2010 and across 4continents including Europe, North America, Africa and Asia. North America will lead the global launch with a campaign that embodies the essence of TheSpark. “In the U.S. we‘re combining the global debut of the new Drake ad ‘Unleashed,’ the action of the Sprite Slam Dunk during NBA All Star 2010 and the originality of Sprite Step-Off to offer people multiple ways to experience The Spark of creativity that only Sprite can provide,” said Katie Bayne, Chief Marketing Officer,Coca-Cola North America. TheSpark campaignis a fully integrated marketing effort that includes TV, out-of-home, digital and mobile applications. Drake“Unleashed” The first TV commercial for The Spark, titled “Unleashed,” features celebrated hiphop artist Drake struggling to find inspiration in the studio while recording his hit song “Forever.” Drake drinks a Sprite, helping unleash his lyrical prowess. The commercial – produced in 30- and 60-seconds versions– is airing in cinema and made its TV debut during the pregame telecast of Super Bowl XLIV. A behind-the-scenes video, available online, will give music fans a peek into the making of the commercial and showcase the innovative technology used to create the Drake look-a-like animatronics model for the ad‘s unusual special effects. “The animatronics model is cool because it‘s an exploded version of me that shows all the components of who I am and the things that inspire my music. After I drink a Sprite, the model reassembles, leaving me completely focused to deliver the perfect take,”said Drake. “The Sprite ad ‘Unleashed’ gives a behind-the-scenes view of my process of recording a song in-studio.” TheSpark will reach people through two stages – one focused on music and a second on film. The Sprite Spark Music Project The Sprite Spark Music Project, due to launch in the US in March, is an online mixing tool that will enable people to make their own tunes using stems from Drake‘s music and remixing them with music from emerging artists around the world. Fans can share their creations with friends, rate other fan remixes, and even save their favorites as mobile ring tones.
The Sprite Spark Film Project The second stage of the campaign, the Sprite Spark Film Project is due to launch in April and provides people with the tools and content to edit their own 45-second animated films.The user calls the shots, deciding on the setting, the characters, the plot,and the ending. The result is a mini-movie in an animation style that‘s engaging, modern and cinematic.
North America The Spark has already gained momentum in the U.S. through the brand‘s marketing partnership with the NBA and programs such as the Sprite Step Off. Since1994, Sprite has been connecting with youth through its relationship with the NBA and its presence at NBA All-Star, which is being held this year in Dallas,February 11-14. The Sprite Slam Dunk, part of NBA All-Star Saturday Night,features the league‘s top players competing in an exhibition of incredible dunks. This year‘s competition is being promoted through a series of new Sprite The Spark ads called “Spoken Word,”which use rhymes by lyrical poets to highlight the players’ creativity and authenticity on the court. In addition, NBA All-Star will showcase the finale to the first-ever Sprite Slam Dunk Showdown, an amateur dunk contest held on February 12 in Dallas. An All-Star panel of judges will help determine the finalists in the event, including NBA All-Star and 2009 NBA Most Valuable Player presented by Kia Motors, LeBron James, NBA Legend player Darryl Dawkins and Drake— who will perform live during the Sprite Slam Dunk Showdown.Sprite Spark The Sprite Step Off is the largest college fraternity and sorority stepping competition in history,with a total prize pool of $1.5 million in college scholarships and a new MTV2docu-series that follows the six step teams as they compete in the national step competition. New out-of-home featuring LeBron James debuted earlier this month, and later this year the Sprite Film Mixer, with Rik Cordero, and Music Mixer will be launched to further support The Spark campaign. “The many elements of the new Sprite The Spark campaign are designed to empower teens to play, experience and interact with our brand and feel their creativity come to life,” said Bayne. Credits: Title: Unleashed Client: Sprite
Agency: Bartle Bogle Hegarty, New York Chief Creative Officer: Kevin Roddy Creative Director: Amee Shah & Matt Ian Art Director: Erik Holmdahl Copywriter: Beth Ryan Head Of Broadcast: Lisa Setten Producer: Jennifer Moore
Production Company: aWHITELABELproduct, Los Angeles Director: Benjamin Steiger Levine Executive Producer: Ellen Jacobson-Clarke, Annique DeCaestecker Line Producer: Lynn Zekanis Director of Photography: Chris Soos
Editorial Company: Cut + Run, New York Executive Producer: Angie Aguilera Producer: Beth Fitzpatrick Editor: Steve Gandolfi
Visual Effects: MassMarket, New York Executive Producer: Rich Rama Producer: Aleen Kim Lead Flame Artist: Nick Tanner Flame Artists: Julian Ford, Mark French, Sarah Eim, David Parker, Joanne Ungar, John Ciampa Jr Flame Artists: Jeen Lee, Dan Boujoulian Designers: Greg Herman, Derek Stratton CG Supervisor: Pakorn Bupphavesa CG Lead Artist: Ed Manning CG Artists: David Barosin, Jimmy Gass, Keith Kim, Eban Byrne, Ciaran Maloney CG Modeler: Tom Cushwa CG Trackers: Joerg Liebold, Denis Trutanic CG/Nuke Artist: Adam Flynn Pre-Viz Artist: Joshua Sherrett
Telecine Facility: Company 3, New York Telecine Artist: Tom Poole
Audio Facility: Sound Lounge, Nyc Audio Engineer: Tom Jucarone
Music Company: Squeak E Clean Productions Executive Producer: Zach Sinick Track Arranged By: Brent Nichols & Rusty Logsdon Sound Designer: Steve Mccarty Music: Title: "Forever", Drake
Endtag Animation Company: Brand New School, Los Angeles Executive Producer: Ned Brown Producer: Garrett Braren Art Director: Ludovic Shorno Animatronics: Spectral Motion Effects Supervisor: Mike Elizalde Creative Consultant: Mary Elizalde Production Coordinator: Brian Walsh Puppeteer/Lead Animatronic Technician: Mark Setrakian
Sprite PR materials - Video and photo link at http://sprite.digitalnewsagency.com Thanks To Shannon at GlossyInc.com for passing this our way
A new ad for the Sussex Safer Roads Partnership out of the UK titled "Embrace Life". This commercial is truly the best commercial I have ever seen! “Sussex Police stop thousands of drivers every year for failing to either not restrain themselves properly, or restrain their passengers properly. In 2008, over 100 Fixed Penalty Notices were issued to drivers who failed to restrain their children properly in the vehicle – and one can only imagine the impact this would have had should those vehicles have been involved in a collision.” See more here at http://www.embracethis.co.uk/ you will be taken to the Sussex site right after the ad plays. The spot was produced by the SSRP itself, brilliant....absolutly brilliant.
Visitors to Great-Ads surely know of the Denver Egotist's website(has anyone found out his name yet!?) anyway that's another story. The Egotist has launched a site redesign and introduced a great new Network Platform for creative pros. They are accepting applications right now for individuals who can report on local creative happenings, so get over there if you can offer your creative genius to the world.
Press: Introducing the First Hyperlocal Blogging Platform for the Creative Industry Denver, CO -- While thousands of blogs report on creative work happening around the world, The Egotist Network has created a blogging platform that helps cities cover their own local markets. Members of the creative industry care about what’s going on in their home city – whether it’s a campaign launched by a competing agency or a new job post from a better shop down the road. As of today, The Network is accepting applications from creative-industry pros in cities around the world to run their own version of the site. The Egotist platform has been tested by a creative team in Denver, Colorado USA for the last three years. For those invited to participate, the platform comes with a plan for building their citysite quickly, effectively and profitably – the way Denver has succeeded in doing. “Any motivated individual now has access to a proven system for bringing their local community together and making money doing it,” said Ben Pieratt, Creative Director for The Egotist Network. “Very few existing sites promote their local creative scene. Given our experience with Denver and the conversations we’re currently having with other cities, this is something that’s clearly in high demand wherever you live.” For more information: http://theegotistnetwork.com/. To see the platform in action: http://www.thedenveregotist.com/.
Just as enjoyable as the spot is too watch, the making of this ad is just as good, check it out below.
Credits: U.S. 2010 Census "Community" Project Credits Title: Census "Community" Length: :30 Debut date: 1/18/10 Film locations/studios: Gary's Loft, Brooklyn, NY. Client: U.S. Census Bureau COTR Branch Chief: Kendall Johnson Program Analyst: Angelia Banks Hispanic Communications Consultant: Rafael Ignacio Maldonado Advertising Agency: GlobalHue Latino Creative Director: Amany Mroueh Assoc. CD: Felipe Godinez Senior Copywriter: Gerard Garolera Executive Producer: Rosa Matos Director: Shilo Production Company: Shilo Creative Director: Jose Gomez Associate CD: Mike Slane Director of Photography: Martin Ahlgren Executive Producer: Santino Sladavic Senior Producer: Hilary Wright Line Producer: John Gomez Coordinator: Brittany Geber Editors: Adam Bluming, Akira Chan 3D Lead: Blake Guest 3D Model/Animation: Blake Guest, Trentity De Witt, Zach Christian, Mason Stapleton, Colin Cromwell 3D Lighting/Rendering: Erik Anderson, Walter Schulz Compositing: Mike Slane, Ed Laag Rotoscoping/3D Tracking: Tim Turner, Nathan Davies Telecine Company: Company 3 Colorist: Dave Hussey Music Company: Face The Music, Bicoastal Composer: Face The Music Executive Producer: Adam Joseph Audio Mix: Penny Lane Studios Engineer: Robert Sorrentino Producer: Jackie Sparks Principal Talent: Brianna Gonzalez
Press Release: A new spot for the U.S. Census Bureau aimed specifically at the country's growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census. The colorful, warm and imaginative spot is a key component of an integrated campaign from GlobalHue Latino targeted to America's Latino population, which consists of nearly 47 million people and comprises the country's second largest (and fastest growing) ethnic group. Artfully combining live-action cinematography and stylized animation, the :30 "Community" spot showcases the full talents of the filmmakers from U.S. creative production company Shilo (www.shilo.tv).
"After analyzing the results of the 2000 Census, it became very important to ensure that the voices of Latin Americans are heard loudly and clearly in 2010," said Amany Mroueh, GlobalHue Latino's creative director. "Knowing that participation determines how funds are allocated for public education, parks, and community and other vital public services, we partnered with Shilo to craft an artful and compelling film that would engage the hearts and minds of our audience."
According to Shilo co-founder and creative director Jose Gomez, the agency's Amany Mroueh, associate CD Felipe Godinez, senior copywriter Gerard Garolera and executive producer Rosa Matos provided a thoughtful script, where a young girl uses clay to create a community of her dreams, and a voiceover begins in Spanish, "Your daughter spent hours and hours designing the community of her dreams… You will be able to help make it a reality in about 10 minutes," and ends with, "It's in our hands. U.S. 2010 Census.
"We loved the original idea and the metaphor of the census as clay in people's hands," Gomez explained. "To us, when you're filling out a census form, you're imagining what your community can be, and we wanted to infuse that sense of imagination into the spot. Everyone embraced that idea, and in the finished spot, the community the little girl creates is connected to her imagination through our visual storytelling."
After casting Brianna Gonzalez as their talent, Gomez, Shilo's project ACD Mike Slane, director of photography Martin Ahlgren and their team chose Gary's Loft in Brooklyn as their film location. In constructing their set, they built a moveable wall that gave them flexible use of the loft's natural light and existing room structures. The live-action cinematography was captured on 35mm film using the 435 Xtreme 35mm motion picture camera and an array of custom lenses.
Shilo's West Coast executive producer Santino Sladavic detailed some the signature craftsmanship behind the design of the spot's animated "clay" elements. "Jose is truly a master at character creation and animation, as we've all seen in many different types of projects over the years," he said. "Before he personally designed the clay community with characters, vehicles, buildings, parks, clouds and stars, he put a lot of thought into every facet, and he set our entire team's sights on developing a style of claymation that's unique to Shilo."
Indeed, Gomez, Slane, 3D lead Blake Guest and their fellow artists pursued that challenge with a specific mindset. "Our goal was to ensure that every character or clay creation reinforced Brianna's charming, easy-going personality, so we did things like making the characters very simple in design," said Gomez. "Then, based on our extensive motion studies of clay, we used actual fingerprints and impressions in the CG renderings to make them feel more real, while using subsurface scattering techniques to take the look closer to the border between reality and imagination. At the end of the day, we just hoped it would feel really warm and perfect, and that it would make people smile."
Finally, the Shilo crew also praised the artists at Face the Music for their great musical contributions to the spot... and everyone at GlobalHue Latino and the U.S. Census Bureau for the trust and respect that made such a successful collaboration possible.
For the U.S. Census Bureau, leadership included COTR branch chief Kendall Johnson, program analyst Angelia Banks and Hispanic communications consultant Rafael Ignacio Maldonado. For Shilo, credits also include senior producer Hilary Wright, line producer John Gomez, coordinator Brittany Geber, editors Adam Bluming and Akira Chan, and artists Trentity De Witt, Zach Christian, Mason Stapleton, Colin Cromwell, Erik Anderson, Walter Schulz, Ed Laag, Tim Turner, and Nathan Davies. Dave Hussey of Company 3 served as the project's colorist, and the final audio mix is courtesy of engineer Robert Sorrentino of Penny Lane Studios.
