And the 2011 Super Bowl Ad Biggest Winners Are... A Pug and A Kid?

According to Nielson Ratings Research the 2 most re-called Super Bowl XLV commercials for viewers were Doritos 'Pug Attack' and Budweiser 'Wild West'. And the most liked overall 2011 Super Bowl spots were Volkswagen's 'The Force' and 'Carma' by Bridgestone. The general consensus and it's wildly popularity on the web, appear to have chosen 'The Force' as the big winner at this years Super Bowl, however Neilson's research indicates it did not fare well in brand-recall for Volkswagen. That being said the overall view of this years Super Bowl spots was that they seemed a little weaker than previous Super Bowl's, as it was the rare occasion when the actual game was more memorable than the ads.

Volkswagen 'Black Beetle' Super Bowl XLV Ad Tears It Up

Much like Volkwagens 2011 Super Bowl Ad Campaign, this beetle is supped up and leaving everyone else in the dust. VW are releasing their Super Bowl XLV line up of TV spots at a rapid pace, as their recent release of the 2012 Passat Super Bowl Ad 'The Force' went viral as soon as it was leaked on YouTube. the German automakers aggressive marketing strategy appears to be working as people can't wait until Sunday to watch the big ads.



Credits:
Agency:Deutsch Los Angeles
Group Creative Director/Copywriter:Eric Springer
EVP/Group Creative Director/Art Director:Michael Kadin
VP/Associate Creative Director/Copywriter:Jim DiPiazza
VP/Associate Creative Director/Art Director:Mark Peters
Copywriter:Matt Sherman
Art Director:Paul Oberlin
EVP/Director of Integrated Production:Vic Palumbo
Senior Producer/Music Supervisor:Marisa Wasser
VP of Marketing:Tim Ellis
General Manager of Brand Marketing:Brian Thomas
Production Company:MJZ
Director:Dante Ariola
Director of Photography:Fred Elmes
Executive Producer:Jeff Scruton
Editorial:Union
Editor:Jim Haygood
Executive Producer:Michael Raimondi
Post Facility:The Mill - London
Telecine Artist:Adam Scott
Lead 3D Artist:Tim Bussell
Lead 3D Artist:Juan Brockhaus
Lead 2D Artist:Barnsley
Producer:Gemma Smith
Composer:Huddie Leadbetter
Explosion Artist:Jon Spencer
Producer:Russell Simins
Sound Design:740 Sound Design
Sound Designer:Eddie Kim
Sound Designer:Amber Tisue
Executive Producer:Scott Ganary
Audio Post Company:Eleven Sound
Sound Engineer:Jeff Payne

Join 'The Force' with Volkswagen New Super Bowl XLV Ad

Newly released 2011 Super Bowl commercial from Volkswagen is expected to go viral immediately. The TV spot features a cute kid roaming around as Darth Vader, but not until he encounters the 2012 Passat, and a little help from his dad, does he feel the Force. The spot is a perfect piece of advertising that contains all the right ingredients to be a fan favorite for the NFL's family oriented event.

Volkswagen Ad 'Old Lady' Takes You on a Joy Ride

VW Golf's funny new commercial takes the old adage of it being wise to buy used cars from seniors and turns it on its head. The clever Dutch ad features a couple of opportunistic car shoppers thinking they just bought a babied car off some sweet old lady. But buyer beware.


Credits:
Agency: DDB Amsterdam
Agency Producer: Yuka Kambayashi
Creative: Dylan de Backer; Joris Kuijpers
Director: Bart Timmer
Production: CZAR.NL
Producer: Hein Scheffer
Director of Photography: Wouter Westendorp
Editor: Annelien van Wijnbergen

Music: The Ambassadors

Volkswagen Polo Ad "Last Waltz In Compton"

Directed by award winning director Jonathan Glazer and staring two of the world's best Tango dancers Gasper Godoy and Manuella Rossi, this spot truly encompasses the advert's slogan Tough, Beautiful, Polo. The UK TV commercial features a unique choreographed dance routine that was shot simultaneously with 20 different camera's following the Argentinians every move. The commercials gets its stark tribal funk vibe from Roc ‘C’ and his track "Don't Stop".

Credits:
Agency: DDB, London
Client: Volkswagen Polo
Director: Jonathan Glazer
Production Company: Academy Films
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art Director: Richard Denney
Director of Photography: Dan Landin
Agency TV Producer: Sarah Browell
Agency TV Producer: Lucinda Ker
Producer: Ben Link
Sound Design: Soundtree
Sound Design: Wave
Editor: Paul Watts
Editor: The Quarry
VFX Supervision/Post Production: One of Us Studios

New Volkwagen Commercial "Fish-Dog".

This new commercial for Volkswagen Spacefox is both funny and a little disturbing as it features some creative cross-breading producing a very realistic Fish-Dog. The people at Volkswagen have always created great TV spots and this latest VW ad is no exception.

Credits:
Advertising Agency: DDB Beijing
Creative Directors: Andy Hepburn, Dirk Eschenbacher
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Director: Greg Bray
Production Co & City: Tree House, Beijing
Producer: Jan Kern
Director of Photography: Zeng Jian
Post Production & City: Spirit Action, Beijing
Editor & Company: Johannes Schaefer

VW Volkswagen Milk Run TV Spot

Yet another feel good advert for VW entitled "Milk Run". I like the tag lines for the ad too and fits perfectly with Volkswagen's line up of cars "were all the same....but different". The music is by Acetate Zero, title Dry and sound by Liquid Studios.

Credits:
Agency: DDB, New Zealand
Client: Volkswagen
Title: “Milk Run”
Executive Creative Director: Toby Talbot
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Managing Partner: Scott Wallace
Executive Producer: Judy Thompson
TV Producers: Chloe Sutherland, Tania Jeram
Production: Robber's Dog
Director: Sam Peacocke
Producer: Anna Stuart
Director of Photography: Ian McCarroll
Editor: Richard Learoyd
Online: Digital Post: Paul Dickinson
Music: Dry by Acetate Zero
Sound: Liquid Studios

See It Love It CUPID Seat Ibiza Range Advert

Great new commercial for the new Seat Ibiza by Volkswagen.The dramatic new ads see SEAT put a typically irreverent spin on the classical legend of Cupid, with a winged archer flying above the stunning new SEAT Ibiza Cupra and targeting people as they see the car for the first time.

The heart-shaped arrows he fires cause everyone who sees the car to fall in love with it – a natural reaction, of course, that’s already happening in SEAT showrooms across the country.

The multi-million pound campaign, which also features 4,000 bus stop billboards nationwide as well as print ads in glossy lifestyle titles such as Empire, Q, Heat, Closer and Now, will run well into 2010 as SEAT looks to build on a record-breaking 12 months of new and used car sales.

The adverts were filmed over the course of five nights in the central business district of Johannesburg in South Africa and use the latest computer-generated imagery, plus super-slow motion cameras, to create the unique pictures we’ll see on our screens.

Fully exploiting the growing influence of digital social media, SEAT’s winged love warrior will be starting his own Facebook page while ‘viral’ videos of both the TV advert and an interview with its main character will be appearing on YouTube.

SEAT UK National Communications Manager Rob Taylor said: ‘The premise of this campaign is built around the obvious love for SEAT’s sexy new Ibiza models.
‘But, SEAT being SEAT, we knew we couldn’t go for the clichéd image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way.’

The TV ads, which have been cleared to run after 7:30 pm by Clearcast, broke on terrestrial television, Sky and a variety of digital channels on Saturday.
Credits:

Advertiser: Volkswagen Group
Brand: Sear Ibiza Cupra
Title: Cupid
SEAT UK National Communications Manager: Rob Taylor