A cool new ad campaign from Belgium Insurance company Axa, combines their innovative iPhone App with an interactive TV commercial. The ambitious product launch features an 'iMercial', as they coined it, that has the TV viewer scan a code with their iPhone to find out what happens to a home that has mysterious crash has hit a home. The viewer then gets to watch the remaining scene in a first person view from their iPhone. Not only is the marketing idea genius, the actual TV spot itself is as equally intriguing.
Credits: Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium Creative Directors: Geoffrey Hantson, Lansen Walraet Copywriter: Philippe Blondé Art Director: Kristoff De Prins TV Producer: Marc Van Buggenhout Production/Chief Technology: Steven Pauwels Graphic Designer/Interactive design: Jesse Van den Broeck Animations: Digital Golum Production Company: TRS Brussels Director: Dirk Verheye Producers: Mitchel Elsen, Frederik Zaman D.O.P.: Ivan Mark Sound: Sonicville
T-Mobile has been known to use famous English speaking actors in their foreign ad campaigns with various stars such as Catherine Zeta-Jones and Snoop Dogg. It is often advantages for celebrities to partner with foreign advertisers so as not to appear as "sell outs" to their American fans. But even A-List Hollywood stars such as Leonardo DiCaprio and Robert Di Nero have been featured in foreign ads, most notably in both Asia and South America. Now countries like the Czech Republic are following the celebrity trend with the spot titled 'Christmas with Chuck Norris'. The world champion martial artist/actor and now internet cult hero, has numerous websites dedicated to him that feature the popular new genre of "Chuck Norris Jokes". Building on Chuck's obvious sense of humor, T-Mobile picked the perfect English speaking spokesman, as he doesn't even have to say a word.
Credits: Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic Executive Creative Director: Radouanne Hadj Moussa Creative Director: Jakub Hanzlíček Art Directors: David Podhola, Viktor Říha Copywriter: Jan Ridl Photographer: Sebastian Milaszewski
Cute robots have always proven popular in TV and film, and advertising is no exception. In Audi's latest ad campaign for their Spanish auto market, they introduce us to an adorable antiquated robot of their own. The commercial features the toy robot in awe of his more technologically advanced brethren, as it sets up the European automaker's metaphor for the toy car and their newest Audi A4. The spot is perfectly executed with the addition of the Tin Man's classic song from The Wizard of Oz 'If I Only Had A Heart'.
Credits: Advertising Agency: DDB, Barcelona, Spain Executive Creative Director: Alberto Astorga Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada Art Director: Jaume Badia Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada Production Company: Agosto Director: Nacho Gayan
VW Golf's funny new commercial takes the old adage of it being wise to buy used cars from seniors and turns it on its head. The clever Dutch ad features a couple of opportunistic car shoppers thinking they just bought a babied car off some sweet old lady. But buyer beware.
Credits: Agency: DDB Amsterdam Agency Producer: Yuka Kambayashi Creative: Dylan de Backer; Joris Kuijpers Director: Bart Timmer Production: CZAR.NL Producer: Hein Scheffer Director of Photography: Wouter Westendorp Editor: Annelien van Wijnbergen
An ingenious new spot from German Ad Agency Jung von Matt/Elbe, with their digital advert 'Hidden Hotties' for FHM magazine. The clip is the perfect time waster while you are at work, as the clever advert appears to only feature some boring graphs and charts, but by tilting your video display the hidden images become visible. Sexy girls and a juvenile gag are always a good choice for any on-line campaigns hopes for going viral.
Credits: Advertising Agency: Jung von Matt/Elbe, Germany Creative Directors: Jo Marie Farwick, Tobias Grimm, Jens Pfau Director: Sascha Hanke Art Director: Steffen König Copywriters: Fabian Koeniger, Ali Antzar Animation: Niels Münter Production: Markenfilm Music: Audioforce
French multinational Areva comes up with an epic journey of energy. Similar to Audi's recent ad release "Footprints of Progress", this great new spot uses the same forward sweeping camera shots, as it advances through space and time. Nonetheless, the ad works both visually and sonically, as it features the always popular song "Funky Town" as it's backing soundtrack.
Credits: Advertising Agency: Euro RSCG C&O, France Executive Creative Director: Jérôme Galinha Copywriter film: Georges Picaut Art Director film: Stephane Franck TV Producer: Virginie Meldener Agency Producer: Christine Meneux Director: H5 Production Company : ADDICT/Stéphane Kooshmanian, Delphine Rodet Post-Production Company: BUF Sound Production: Rémy Péronne/La Maison de Production)
Boom TV (DTH Television Group), the latest player in the European television market has come up with a series of high-budgeted entertaining American styled TV spots. As featured in this great series of commercials, Boom TV offers on demand and exclusive TV shows from around the world for their mostly East European market. The 3 film-like TV spots are shot in English on huge sound stages with hundreds of extras and cast members, resulting in some very clever and impressive ads.
Credits: Advertising Agency/Production Company: Newmoment Creative Director: Dusan Drakalski Art Director: Nikola Vojnov Client Service director: Filip Dimitrov D.O.P.: Slobodan Trninic Trn Director: Dusan Drakalski Producers: Filip DImitrov, Cuchkov brothers
A bizarre yet satirical ad for Orangina that features a giraffe doing laundry, a goat mopping the floor, a green lizard with acne, a gay cat and a man with his goat. This spot has it all as it pokes fun at itself and the advertising world.
Credits: Brand: Orangina Title: "Anytime" Agency: Fred & Farid, Paris Creative Directors: Fred & Farid CR: Frederic Raillard, Farid Mokart DA: Frederic Raillard, Farid Mokart, Thomas Raillard TV producer & post production: Alexandra Marik, Benoit Armstrong Director: Tom Carty Production: Gorgeous, London Post Production: The Mill, London Sound Design: Wave Studios, Johnny Burn
A funny sentimental ad from French ad agency CLM BBDO who demonstrates that men know where their priorities are when it comes to spending their last quarter. Credits: Advertising Agency: CLM BBDO, Boulogne Billancourt, France Creative Directors: Jean-Francois Sacco, Gilles Fichteberg Copywriter: Laurent Laporte Art Director: Sophian Bouadjera Production Company: Bollywood, Paris Film Director: Sebastien Cirade Production Company Producer: Dominique Esmenard Agency Producers: Sylvie Etchemaite, Christine Bouffort
Credits: Agency: BEI NG Alisa Sengel-Wixom: Creative Director Kris Wixom: Creative Director Ani Munoz :Copy Writer / Art Director Isabella Castano: Art Director Amber Wimmer: Media Arts Producer
Production/3D Animation Company: 1ST AVE Kris Mercado: Director Will Rexer: DP Arvind Palep: Creative Director Sam Penfield: Executive Producer Ruhiya Nurrudin: Head of Production Natalie Rose: Producer/Post Producer Morgan Schweitzer: Storyboard Artist Michael Merron: Character Design Todd Danielle: Modeling Jonathan Vitagliano: Editor Gavin Guerra: Tracker John Michael Buban: Rigging Caius Wong: 3D Lead Lu Liu: Lead Compositor Ryan Gottila: Compositor Nick Dubois: Animation Ihsu Yoon: Animation, Additional 3D Rob Dollase: Additional Animation Beryl Chen: Roto
Music: SOUTH Composers: Chris James, Jon Darling Dan Pritikin
Sound Design: PLUSH Engineer: Rob Fielack Assitant Engineers: Phil Buffone and Morgan Stoner
Color and Finishing: Smoke and M irrors Colorist: Ben Eagleton Flame Artist: Sam Caine Producer: Barbara Kontarovich
Studio Brussels and the Belgium based ad agency Mortierbrigade push the limits (by North American standards)in one of their newest ads entitled "Best Sex Ever".
Credits: Advertising Agency: Mortierbrigade, Brussels, Belgium Producer: Patricia Van De Kerckhove Creative Director's: Jens Mortier, Joost Berends, Philippe De Ceuster Creatives: Tim Arts & Stefan van den Boogaard Production Company: Rabbit Director: Raf Reyntjens Producer: Jonas Van Herp Director of Photography: Brecht Goyvaerts Production Design: Yves Verstraete Stylisme: Ann Lauwerys Makeup: Lili Dangvu Editor: Jan Hameeuw Grading: BirG Online: The Fridge Sounddesign: Sonicville
Shakira stars in this Univision commercial, for the network's Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This is Africa)," the official World Cup song and Univision's official theme for all of its coverage of the World Cup.
Fun new spot for Oasis The created by Pete Candeland, Passion Paris and ad agency Publicis.
Pete Candeland and Passion Paris inject some fruity fun into Oasis Thé with a new campaign from Publicis WAM. The director, famed for his work for virtual band Gorillaz, has created a summery set of spots to advertise the iced tea drink. The campaign sees a trio of fruity characters stumble upon a Land of The Lost-style tribe of tea leafs, and features the wit and energy characteristic of Candeland’s work. Fast-moving and colourful, the campaign shows a lighter side to Candeland’s work, following the brooding menace of recent Gorillaz music video Shylo. It’s also the first time the multi-award winning director has shot a campaign specifically for the French market. The campaign, which consists of a 10s, 30s and 45s spots, will be airing in France, Belgium and Holland across TV, cinema and the internet.
Credits: (use google translate if you need them in English silly) Annonceur : Orangina-Schweppes Hugues Pietrini : Directeur Marketing Nathalie Raoux : Marketing Manager Elise Seibold et Malvine Makouche : Brand Manager Marque : Oasis Agence : Publicis Charles Georges-Picot : Directeur Général Adjoint Alberto Scorticati : Directeur Conseil Marie Savoini : Chef de Projet Florent Imbert et Emmanuel Lallevé : Directeurs de Création Joris Vigouroux : Concepteur Rédacteur Ludovic Marrocco : Directeur Artistique TV production : Timothé Rosenberg, Pierre Marcus (Wam) Production image : Passion Paris Production son : Wam Réalisateur : Pete Candeland Musique : Michael Zager Band, Let's all chant Remixeur : Bob Sinclar
Anonymous Content Director David Kellogg, working via FilmMaster for Leo Burnett Italy, created a light-hearted :30 showcasing the Fiat Doblò. Set in a sandy tropical paradise, the spot is a montage of three men goofily preparing for the rigors of fatherhood: one pats a pig slung over his shoulder, another rocks a shopping cart full of fruit, and all three wrap a coconut as though it were a newborn. The reason for the hijinx becomes apparent when their three very pregnant companions appear beside their Fiat and the whole crew piles in for a fun-filled ride along beautiful palm tree-lined roads. Kellogg executes the entire scene perfectly, wrapping an entire appealing world into the confines of a :30.
The Credits:
Client: Fiat Spots Title: Doblò Air Date: March 2010
Agency: Leo Burnett, Italy Creative Director(s): Paolo Dematteis, Riccardo Robiglio ACD/AD: Marco Gucciardi Copywriter: Julie Carpinelli Account Director: Riccardo Vavala Head of TV/Producer: Riccardo Biancorosso Production Company: FilmMaster Director: David Kellogg (of Anonymous Content) DP: Janusz Kaminski EP: Karim Bartoletti Line Producer: Stefania Dall'Agnese Production Service Company: LCA Producciones, Costa Rica Editorial: RedCar Miami- Toboga Milano Telecine: Interactive Colorist: Luca Parma Read more: http://www.trustcollective.com/portfolio/content/anonymous_fiat.php#ixzz0hhoNStK7 Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
How much madness are you made of? Is the tag line for this brilliant new ad for the German Do It Yourself chain "Hornbach". The ads title "Faces" and the music is by Viktor Ekrt. Advertising Agency: Heimat, Berlin, Germany Production: Stink, Berlin Executive Producer: Jan Dressler Line Producer: Eva Pèrez Director: Martin Krejci DOP: Stepan Kucera Editor: Guido Notari @ Damaso Queirazza, Mailand Post Produciton: Tom Sparks, nhb studios, Berlin Music & Sound-Design: Viktor Ekrt @ Soundsquare, Prague, Czech Republic
You can’t help but be happy with SKY TV at home Credits: Advertising Agency: DDB, New Zealand Executive Creative Director: Toby Talbot Creative Director: Adam Kanzer Art Director: James Tucker Copywriter: Simon Vicars Director: David Shane Head Producer: Judy Thompson Senior Producer: Tania Jeram
The National Institute of Prevention and Health Education (INPES) from France is airing a brilliant, epic television commercial campaign reminding the French population not to ruin their chances of survival.
The ad starts of by narrating a historical story, "13.7 billion years ago when all was just a vast expanse of nothingness, we had around one chance in 200 billion for the big bang to occur and for the universe to expand…" Credits: Ad Agency: DDB Paris Creative Director Alexandre Hervé Art Director: Faustin Claverie Copywriter: Fabien Teichner Agency Producer: Julie Mathiot Account Director: Mathieu Roux Account Supervisors: Orane Faivre De Condé and Vanessa Emsallem. Filming by Directors: Manu et Fleur via Les Télécréateurs and UFO, Paris. Music and Sound was produced at THE.
New commercial for the Renault Megane by ad agency Saatchi & Saatchi, Milan Italy titled "Ink". This is a remake of the original version from Italian to English.
"The New Renault Mégane Sportour goes further on a full tank than any other car in its class." Advertising Agency: Saatchi & Saatchi, Milan, Italy Creative Directors: Agostino Toscana, Alessandro Orlandi Deputy Creative Directors: Luca Lorenzini, Luca Pannese Art Director: Luca Pannese Copywriter: Luca Lorenzini Production Company: Kapsel Productions Director: Luca Perazzoli
“Two weeks” was written and performed by Grizzly Bear (Christopher Bear, Ed Drostee, Daniel Rossen and Chris Taylor), and recorded with Warp Records, published by French Fried Music. The track’s use was produced for the commercial by BETC Music, by supervisor Christophe Caurret.
Talent in the Doors commercial were Jason Beaudoin (father), Shauna Johannes (mother), Russ Gresiuk (teenage boy), Keenan Shick (younger boy), Elene and Niya Middleton (twin girls), Adam Abrams (hot dog seller), Sandy Silver (tourist), Caara Cridland (contortionist) and Bernard Amsellem (clown). Credits: Agency: BETC Euro RSCG Worldwide, Paris Chief creative officer: Rémi Babinet Creative director: Anne-Cécile Tauleigne Art director: Hugues Pinguet Copywriter Olivier Apers Agency producer: Fabrice Brovelli
International planner: Clarisse Lacarrau Production administrator: Sophie Sanchez
Director: Stephen Cafiero Production: Partizan Midi Minuit, Paris Director of photography: Toby Irwin Filming was shot in Vancouver.
