Chuck Norris Doesn't Even Speak and He's the Best Spokesman Ever

T-Mobile has been known to use famous English speaking actors in their foreign ad campaigns with various stars such as Catherine Zeta-Jones and Snoop Dogg. It is often advantages for celebrities to partner with foreign advertisers so as not to appear as "sell outs" to their American fans. But even A-List Hollywood stars such as Leonardo DiCaprio and Robert Di Nero have been featured in foreign ads, most notably in both Asia and South America. Now countries like the Czech Republic are following the celebrity trend with the spot titled 'Christmas with Chuck Norris'. The world champion martial artist/actor and now internet cult hero, has numerous websites dedicated to him that feature the popular new genre of "Chuck Norris Jokes". Building on Chuck's obvious sense of humor, T-Mobile picked the perfect English speaking spokesman, as he doesn't even have to say a word.



Credits:
Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Executive Creative Director: Radouanne Hadj Moussa
Creative Director: Jakub Hanzlíček
Art Directors: David Podhola, Viktor Říha
Copywriter: Jan Ridl
Photographer: Sebastian Milaszewski

Spike Lee Directed T-Mobile TV Ad's "Outta Here" and "Chucks Remix", starring Dwayne Wade and Charles Barkley

In this Spike Lee joint, T-Mobile demonstrates how quickly a video can go viral as they take a funny approach to the much published move of NBA superstar Dwayne Wade to the Miami Heat and a remixed comment by Charles Barkley . The "Outta Here" commercial features Wade stuck in a hotel restroom as he makes a distress call that fuels a misunderstood media frenzy. And in the spot "Chuck Remix", Barkley becomes an overnight music sensation. Clearly the spots are not as groundbreaking as Spike Lee's earlier advertising work he did with Nike and Michael Jordan, but the ad campaign makes for an interesting take on the nature of our new social media network. In the words of Charles Barkley "I may be wrong, but I doubt it".





Credits:
Advertising Agency: Publicis, Seattle
Producer: Leslie DiLullo
Art Director: Rob Hollenbeck
Copyriter: Steve Williams
Production: Pony Show Entertainment
Director: Spike Lee
Executive producer: Susan Kirson, JeF Frankel
Producer: Fern Martin
DP: Matty Libatique