260 VW Polos form the Supermini's Name at Dealer Gathering

In the past three weeks, more than 11,000 dealers and employees from 90 countries visited the Polo Congress at the Autostadt pavilion that is located next to Volkswagen's main factory in Wolfsburg, Germany, to get acquainted with the automaker's new supermini. Along with the presentations, test drives and numerous events, VW also assembled 260 Polo models in red, white and black colors at the parking lot to form the vehicle's name. More photos from the event after the jump.

Volkswagen Polo Ad "Last Waltz In Compton"

Directed by award winning director Jonathan Glazer and staring two of the world's best Tango dancers Gasper Godoy and Manuella Rossi, this spot truly encompasses the advert's slogan Tough, Beautiful, Polo. The UK TV commercial features a unique choreographed dance routine that was shot simultaneously with 20 different camera's following the Argentinians every move. The commercials gets its stark tribal funk vibe from Roc ‘C’ and his track "Don't Stop".

Credits:
Agency: DDB, London
Client: Volkswagen Polo
Director: Jonathan Glazer
Production Company: Academy Films
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art Director: Richard Denney
Director of Photography: Dan Landin
Agency TV Producer: Sarah Browell
Agency TV Producer: Lucinda Ker
Producer: Ben Link
Sound Design: Soundtree
Sound Design: Wave
Editor: Paul Watts
Editor: The Quarry
VFX Supervision/Post Production: One of Us Studios