Get 'Googly' with Controversial New Axe Print Ad

As part of Axe's sponsorship of the 2011 ICC Cricket World Cup they have created a provocative new print ad campaign that is sure to turn some heads.  The UAE advert features a schedule of the Cricket matches with images of sexy models in 'cat-fight' scenarios for each match day.  The  images coincide with the campaign slogan "When the match ends, your game begins" - and I always thought that Cricket was a gentleman's sport.  

Credits:

Advertising Agency:
Lowe Mena, Dubai, UAE

Creative Directors:
Mark Lewis, Komal Sohal, Marwan Saab

Art Director/Copywriter: Manosh Kumar Talukdar

Group Account Director:
Tej Desai Sr

Account Managers:
Anita Adaman, Prashob Ravi

Photographer:
Mansoor Bhatti/Getty Images, Corbis images, Grapheast, Photolibrary

Nissan Juke Ad featuring a Sport Illustrarted Swimsuit Model Has Lots of 'Curb Appeal'

Nissan and Sports Illustrated have teamed up to create a new ad campaign called 'Model vs Model' that stars some of the sports magazines famous Swimsuit beauties for 2011. In the funniest of the campaigns commercials, the spot 'Curb Appeal', demonstrates some creative albeit juvenile automotive market research, resulting in hilarious moments of self restraint by the participants.


Credits:
Advertising Agency: TBWA\Chiat\Day
Chief Creative Officer: Rob Schwartz
Group Creative Director: Margaret Keene, Chris Adams
Creative Director: Tito Melega
Copywriters: Alex Grossman, Steve Bolton
Art Director: Dave Estrada

Axe Excite Ad Campaign "Fallen Angels" Returns

Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.

This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.

Jaguar Has Plans For F-Type, Two-Door XF And Four-Door XK

Jaguar isn't just sitting and waiting around to see how its future is going like. The premium English automaker plans to move ahead with new product development. We've already seen spy shots of the next flagship XJ sedan, and heard rumors of a new Porsche 911 rival sportscar. New reports now suggest that Jaguar executives have begun coordinating with their bosses gonna be's at Tata about some new models.

Although Tata is not in a position to sign off on the development of new models at this point, it reportedly likes the sportscar project. The Porsche rival will be reportedly basing off the XF's steel chassis. Jaguar also presented its hosts with plans to make a two-door coupe version of the new XF sedan. Lastly, a plan was presented to lengthen the XK coupe and add two more doors to build its own rival to compete with Aston Martin's upcoming Rapide. This last development contradicts earlier reports that suggested the next XJ sedan would adopt the four-door-coupe approach, offering instead that the new XJ would include more interior space than the model it replaces.