Adidas 'Is All In' with a Unifying Global Ad Campaign

As part of a huge global marketing strategy, Adidas has partnered with Montreal based ad agency Sid Lee to launch their new ad campaign 'All Adidas'. The spot will be played in over 100 countries, with what Adidas describes as a "one-brand anthem' that promotes their Performance, Originals and Style product lines. Director Roman Gavras unifying spot brings together everyone from B.O.B., Lionel Messi, David Beckham, Dennis Busenitz, Derrick Rose and Katy Perry. The commercial's pumping soundtrack features the song "Civilization" from the new album by Justice.


Credits:
Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: "Civilization" from Justice

Messi Villa Zidane star in the Advert for the Adidas F50 adiZero

Zinedine Zidane, Lionel Messi and David Villa feature in the new Adidas commercial advert for the F50 adiZero football boots.
Credits:
Agency: 180, Amsterdam
Client: Adidas
Client: Adidas International
Executive Creative Director: Andy Fackrell
Copywriter: Peter Albores
Senior Art Director: Martin Terhart
Senior Producer: Joe Togneri
Digital Agency: 180Riot
Digital Creative Director: Todd Bois
Director of Digital Planning: Michael Aneto
Digital Producer: Peter Bassett
Production Company: Knucklehead
Director: Johnny Green
Director: Gary Shore
Producer: Matthew Brown
Director of Photography: Daniel Landin
Production Design: Jim Clay
Stylist: Buki Ebiesuwa
Editorial Company: Work Post London
Editor: Richard Orrick
Producer: Jane Dilworth
Recording Studio: Wave Recording Studios Amsterdam
Final Mix: Alex Nicholls-Lee
Mixer: Joe Mount
Music: Original X rearrangement master
Music: Record-Play/Tape
Music Composer: Ennio Morricone
Sound Designer: Nick Foots
Sound Designer: Olga Fitzroy
Music Artist: The Brute Chorus

Adidas Originals Ad "The Street Where Oriinality Lives"

Sid Lee, out of Montreal Canada pumps out another great commercial for the Adidas Originals ad campaign, this one entitled "Adidas Originals The Street"The ad features the music of Dee Edwards and Hermon Weems, song title "Why Can't There Be Love". For those who need to know the Adidas spot also has brief appearances by the following: Adrienne Bailon, Agyness Deyn, Ana Ivanovic, Calle 13, Cheer Chen, Ciara, David Beckham, DJ Neil Armstrong, Fernando Verdasco, Hyori Lee, Ian Brown, Jay Baruchel, Jeremy Scott, Louise Roe, Mr. Hudson, N-Dubz, Noel Gallagher, Snoop Dogg, Tallulah Morton, Whitney Port, and Dee Edwards.

Credits:
Agency: Sid Lee, Montreal
Agency Producer: Claudia Roy @ Jimmy Lee.tv
Production Company: Partizan, London
Director: Nima Nourizadeh
Producer: David Stewart
DP: Alex Barber
Production Manager: Mags Milan
Editor: Dan Sherwen @ Final Cut
Post-Production: The Mill
Producer: Miles Pettit
Colorist: Adam Scott
Shoot Supervisors: Richard Roberts & James Spillman
Lead Flame: Richard Roberts
Flame Assist: Siro Valente
Music: "Why Can't There Be Love (Pilooski Remix)" by Dee Edwards and Hermon Weems
Sound: Boogie Studio, Montreal