NFL 2010 Playoff Commercial 'Reaction' Is A Fan Favorite

Capitalizing on You Tube's popularity, ad agency Grey New York idea to take actual fan footage reaction to make up their TV spot is a very hip idea. The actual play is by NFL star Santonio Holmes during Super Bowl 43 and is considered one of the best catches in Super Bowl history. Watching real fans celebrate the legendary moment is always a fun thing to watch.


Credits:
Advertising Agency: Grey New York

Lindsey Vonn Likes the White Stuff in 'Got Milk' Print Ad Campaign

Lindsey Vonn does print ads for "Got Milk?".

Gold medal-winning  downhill  skier Lindsey Vonn is  the  latest  calicium-conscious
athlete to don the famous milk moustache for the Body by Milk nutritional campaign.
Vonn  recently  unveiled  two  new “Got Milk?”  ads  to  help    share the benefits of
drinking low-fat milk. “Whether pouring it on your cereal or drinking it in a smoothie,
latte, or straight up in a glass,  a healthy diet with low-fat milk can help you look and
feel  great.  They say you are what you eat.    So drinking  lowfat milk helps give me
confidence  that  my body’s  getting  nutrients  it  needs  to  be  my  best and to look
my best.”

Red Bull Racing Formula 1 | Championship Promo Clip

Red Bull Racing's German Vettel became the youngest man ever to win the prestigious Formula One World Drivers' Championship following the final grand prix in Abu Dhabi. Here’s a look back at the 2010 season in which Red Bull Racing were also crowned world champions.

ZigTech Peyton Manning TV Ad for Reebok

Reebok ZigTech the energy boost for your feet commercial featuring Peyton Manning. Anyone have the credits for the spot?

Dwyane Wade is Agent D3 in New Nike Commercial

Dwyane Wade of the Miami Heat stars as Agent D3 in yet another new Nike Ad for the Jordan brand. The Nike commercial is officially entitled The Mission but I prefer the Dominate Another Day tag line.
Credits:
Agency: Wieden+Kennedy NY
Creative Director: Andy Ferguson; Kenzo Digital
Creative: Andy Ferguson; Kenzo Digital
Director: Noam Murro
Production: Biscuit Filmworks
Producer: Dan Blaney; Shawn Lacy; Melissa Miller; Colleen O'Donnell; Jay Veal Director of Photography: Simon Duggan
Post Production: Animal Logic
Editor: Gavin Cutler (Mackenzie Cutler)
Music: Atticus Ross
Brand: Nike Jordan

Kobe Bryant is the "kloser" in New Vitaminwater Ad

NBA star Kobe Bryant gives us a lesson in the art of "klosing" in this new ad for Vitaminwater.
Credits and commercial info:
Kobe Bryant is the preeminent master of the game-winning shot and even though his status as best player in the league generates a lot of healthy debate -- no one can argue he is the best "kloser" on the court. Vitaminwater gives you a glimpse of what else needs some klosing.
Advertising Agency: Zambezi, LA, USA

adidas Originals Star Wars Cantina Ad for the FIFA World Cup

The newest adidas Originals ad invites us to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup viewing party that you'll never forget.
Credits:
Advertising Agency: Sid Lee, USA
Producer: Claudia Roy for Jimmy Lee.tv
Production Company: Partizan
Director: Nima Nourizadeh
Producer: David Stewart
Final Cut Editor: Dan Sherwen
Production Assistant: Mags Milan
Post Production: The Mill
London Producer: Miles Pettit, Gemma Smith
Music: original “Cantina Band” from Warner Chappel for Lucas Films
Sound design and mix studio: Boogie studio Montreal

''There Are No Words'' 2010 NHL Stanley Cup Finals Ad Promo Commercial

There are no words to describe the feeling of winning the Stanley Cup as is evident in this commercial promoting the 2010 Stanley Cup Finals.
Credits
Brand Name: NHL
Product Name: Stanley Cup 2010
Associate Creative Director: Cliff Skeete, Bruce Jacobson
Chief Creative Officer: Ian Reichenthal, Scott Vitrone
Copywriter: Anthony Falvo
Editing Company: Cosmo Street
Post Production: Smoke & Mirrors
Special Effects / VFX: Smoke & Mirrors
Sound Design Company: Sound Lounge

SportsNet NY Busting Balls Ad Campaign

Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY. The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.

In Busting Balls, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls." The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store. Hoop Promotion features an ill-conceived contest, in which customers try to sink a basketball through a hoop in exchange for a prize. The balls smash into walls, knock merchandise from shelves, hit a bystander in the groin - going everywhere except in the basket.

SportsNet NY Busting Balls Spot:

SportsNet NY Hoop Promotion Spot:

Credits:

Client: SportsNet NY
Spots Title: Busting Balls (featured), Hoop Promotion (featured), Good Luck, Female Employee
Air Date: May 2010
Creative Consultants: Ogilvy + Mather
Senior Partner/CD: Debbie Kasher
Senior Partner/Associate CD: Arturo Gigante
EP: Patti McConnell
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Joe DeSalvo
EP: Brian Latt
EP Digital: Dustin Callif
Line Producer: Katie Kilburg
Production Designer: Peter Zumba
Editorial: Peepshow Post Production
Editor: Andrea MacArthur
Producer: Sari Resnick
Color Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton
Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Flame Artist: Philip Akka
Flame Artist: Same Caine
Producer: Paul O'Beirne

Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Messi Villa Zidane star in the Advert for the Adidas F50 adiZero

Zinedine Zidane, Lionel Messi and David Villa feature in the new Adidas commercial advert for the F50 adiZero football boots.
Credits:
Agency: 180, Amsterdam
Client: Adidas
Client: Adidas International
Executive Creative Director: Andy Fackrell
Copywriter: Peter Albores
Senior Art Director: Martin Terhart
Senior Producer: Joe Togneri
Digital Agency: 180Riot
Digital Creative Director: Todd Bois
Director of Digital Planning: Michael Aneto
Digital Producer: Peter Bassett
Production Company: Knucklehead
Director: Johnny Green
Director: Gary Shore
Producer: Matthew Brown
Director of Photography: Daniel Landin
Production Design: Jim Clay
Stylist: Buki Ebiesuwa
Editorial Company: Work Post London
Editor: Richard Orrick
Producer: Jane Dilworth
Recording Studio: Wave Recording Studios Amsterdam
Final Mix: Alex Nicholls-Lee
Mixer: Joe Mount
Music: Original X rearrangement master
Music: Record-Play/Tape
Music Composer: Ennio Morricone
Sound Designer: Nick Foots
Sound Designer: Olga Fitzroy
Music Artist: The Brute Chorus

Funny Commercial for Caloi bikes "Choco-Lazy"

A great new commercial for Caloi Bikes in Brazil entitled Choco-Lazy.
Credits:
Caloi bikes. Life in motion.
Advertising Agency: Fabra&Quinteiro, São Paulo, Brazil
Creative Directors: Alexandre Manisck, Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Gustavo Azevedo
Production Company: Tatanka Films
Director: Anésio Jr
Post-Production: MZ Filmes - Homero Arce / Rafael Zachi
Sound Design/Arrengement: Lua Nova
Aired: April 2010

Gatorade Has Evolved Commercial

Great new ad for Gatorade, features the song "Evolve", music is produced by David Banner and the artist's name is Quinn who is a member of the group, BLACKstreet. Gatorade Has Evolved shows how Gatorade has advanced hydration and sports performance and how the G Series will break new ground. The spot takes viewers back to a day when athletes balled on peach baskets, their racquets were wooden and hydration was only water. Jump to 1965 when Gatorade revolutionized hydration and helped fuel athletes like Michael Jordan and Mia Hamm as they redefined sports performance. Now in 2010, the G Series will change the sports performance landscape once again. Usain Bolt, Dwight Howard, and Peyton Manning were instrumental in working with Gatorade scientists during the development of the G Series.
Credits:
Ad Agency: TBWA\CHIAT\DAY LA
Worldwide Creative Director: Lee Clow
Group Creative Director/Writer: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director/Writer: Donna Lamar
Digital AD: Jeremy Stabile
Executive Producer: Sarah Patterson
Senior Producer: Veronica Beach
Producer: Danielle Tarris
Associate Producer: Michael Gross
Assistant Producer: Matt Magsaysay
Group Planning Director: Scott Macmaster

NHL History Will Be Made 2010 Stanley Cup Playoffs Ad Campaign

The Stanley Cup Playoffs are heating up as the remaining NHL teams face off for the right to hoist the most famous trophy in all of sports in June. As intense as the current action is, the journey takes on even greater significance when the storied history of the NHL and the epic battles for the Cup are considered. Smoke & Mirrors, working via Y&R, played a key role in a stirring seven-spot campaign spotlighting some of the League’s all-time great players in their legendary moments of glory. The spots are remarkable replays of these classic moments, portrayed in slow motion and in reverse, rendered so that the on-screen look captures the exact tone and feel of a particular era, and set to dramatic piano music. The New York Rangers’ Mark Messier triumphantly raises the Stanley Cup over his head. Bobby Orr emerges from a pile of fellow Boston Bruins to fly backward through time, scoring a dramatic airborne goal. The Detroit Red Wings’ Steve Yzerman scores a dramatic game-winning goal, a spot that begins in regular speed as the team celebrates and then kicks into slow-motion reverse until he’s poised to take a slap shot. Other spots feature Patrick Roy, Mario Lemieux, Wayne Gretzky and Ray Bourque.

“What a joy to take the best moments in NHL history and be given the chance to help create something this cool,” noted Smoke & Mirrors CCO Sean Broughton. “As spectacular as this footage is in regular replays, the dramatic spots that our team came together to build are mesmerizing. They beautifully portray the game’s incredible history in a compelling way that would capture hockey fans and nonfans alike.”

The historic footage came from multiple formats and cameras and was of varying quality, presenting unique challenges. Smoke & Mirrors found a look to bind the various pieces together, then up-rezed to HD from SD. Some of the film had deteriorated into a state of disrepair, compelling the crew to clean the footage, strip out miscellaneous video tears and film gromits, and then hand the freshly restored footage off to their new Resolve 360 grading suite, where the legendary Ben Eagleton whipped up a beautiful grade that felt authentic and unified the footage.

In the Flame suite, Phil Akka and Brian Benson skillfully time warped the footage to create seamless slowdowns to reverses, creating brand new slow-motion sequences of the historic footage from scratch. To maintain the historic nature of these, Smoke & Mirrors added real film grain and the occasional scratch back in, being constant in nature to one footage source. Once the look and process had been established on one spot, the crew copied it for each film allowing for different quality issues with each piece of archival footage.
Credits:

Client: NHL
Spots Title: History Will Be Made
Bobby Orr (featured) / Mark Messier (featured) / Steve Yzerman (featured) / Mario Lemieux / Ray Borque / Patrick Roy / Wayne Gretzky
Airdate: March 2010

Agency: Y&R
Chief Creative Officer(s): Ian Reichenthal, Scott Vitrone
Associate CD (s): Cliff Skeete, Bruce Jacobson
Copywriter: Anthony Falvo
Director(s) Content Production: Nathy Aviram , Lora Schulson
EP, Content Production: Alex Gianni

Editorial: Cosmo Street
Editor: Steve Bell
Producer: Stacey Piculell

Telecine: Smoke & Mirrors NY
Colorist: Ben Eagleton

Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Lead VFX Artist: Philip Akka
Flame: Brian Benson and Sam Caine
Producer: Paul O’Beirne

Audio: Sound Lounge
Mixer: Philip Loeb

Read more: http://www.trustcollective.com/portfolio/content/sm_nhl.php#ixzz0mE2EMcvA
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Sidney Crosby Reebok Commercial | Extended Version

AudioEngine Mixer and Partner Rex Recker, in collaboration with NYC's Gotham and Smuggler's Henry Alex Rubin, mixed an entertaining Reebok Sports Licensed Division's Speedwick spot starring the NHL Pittsburgh Penguins' Sidney Crosby and Maxime Talbot.

When the two standouts face off in Crosby's basement, firing pucks across the room into Sidney's childhood clothes dryer, Recker ensured that the booming noise of the puck colliding with the metal crossbar, and additional game play sounds, synched perfectly with the onscreen action. audioEngine also facilitated the transition from live action to the still logo shots with the mix of an upbeat track that kicks in at the contest's conclusion.
Credits:
Client: Reebok
Spot title: Sid vs Max Full
Air Date: March 2010
Agency: Gotham
CD: Michael Jordan
AD: Pat Walsh
Copy: Michael Jordon
Producer: Neal Bergman
Prod Co: Smuggler NYC
Director: Henry Alex Rubin
DP: Darren Lew
Producer: Elizabeth Amaral
Editorial Co: PS 260
Editor: JJ Lask
EP: Zarina Mak
Producer: Amy Kommats
Audio Post Co: audioEngine NYC
Mixer: Rex Recker
Producer: Charles Nickles
Shoot Location: Pittsburgh, Pennsylvania

Gatorade G2 "Float" Ad Featuring a Host Of Athletic Superstars

New commercial for the Gatorade G2 sports drink entitled "Float". The ad Features a host of athletic superstars. Best part of this spot is the tag line they used from Muhammad Ali, "Float like a butterfly and sting like a bee".
Credits:
Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Creative Director: Donna Lamar
Copywriter: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producer’s: Sofia Akinyele & Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: SMUGGLER
Director: Adam Berg
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime
Rohan Young

The Evolution of Football Visa Advert Commercial

Great new ad for Visa entitled "Football Evolution" created by Saatchi & Saatchi, London. With the FIFA World Cup just a few months away, Visa a proud partner of the World Cup takes an average Joe and turns him into a football star through this advert as we watch him evolve into a superstar....luv it!
Credits:
Agency: Saatchi & Saatchi, London
Executive Creative Director: Kate Stanners
Creatives: Jonathan Santana & Xander Smith
Agency Producer: Rebecca Williams
Production Company: Gorgeous, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editor: Paul Watts @ The Quarry
Telecine: Seamus O’Kane @ The Mill
Post Production: Tom Sparks
Sound: Jack Sedgwick @ Wave
Music: ‘Isla de Encanta’ by The Pixies

Samsung Omnia II Urban Olympic Games Ad

Urban Olympic Games stars a hip young city dweller rambling about town, Omnia II in hand, gazing at Olympic Internet coverage. So clear and engaging is the content that his urban environment merges with the onscreen arenas of athletic heroics, transforming an escalator into a steep ski slope, a commuter train into a bobsled track, and a building lobby into an ice rink complete with figure skater. Simon's composition perfectly complements the action with a piano-heavy riff that ticks up and down as the onscreen action lessens or intensifies. The sound design is pitch perfect as well, with rocketing noises accompanying the acceleration of the skis and bobsled down the slope.
Credits:
Client: Samsung Electronics
Spot Title: "Urban Olympic Games"
Air Date: February 2010

Agency: CHEIL Worldwide Headquarter Seoul/Korea
VP/Global Account Director: Martin Kang
Account Director: Arnold Lee
Agency Producer: Heiki Windfelder
Executive Creative Director: Alistair Wood

Prod Company: Crossroads Films UK
Director: Terence Stevens-Prior
DP: Paul Herley
EP: Carly Stone
Producer: Hera King

Post/Effects: Acht Frankfurt Digital Solutions
Avid Editor(s): Piers Douglas, Bastian Ahrens
Flame Artists: Heiko Leitsch, Ralf Drechsler
3D Artist: Johannes Schlörb
Producer: Heiko Winkler

Music: JSM
Composer(s): Joel Simon, Adam Elk, John "Scrapper" Sneider

Sound Design: JSM
Sound Designer: Jim Nicholson
Executive Producer: Joel Simon/Ross Hopman

Talent: UK Cast
Hero: Jack Wilson
Ice-Skater: Lucy Morgan

PUMA Web Film Spots

Director Jared Eberhardt has just completed four new films for Puma, this one titled "Motor" and the others include Puma Running, Golf and Fitness. They combine a playful live-action with a fully illustrated set that National Forest collaborated on. Each shares the same overall concept, but varies in both the content and execution of the action – a modular world of sport, games, animated backdrops and hairy monsters.
Director – Jared Eberhardt
Cast: Rikki Fowler, Sergio Cilli, Michael Hsiung, Jerod Partin, Kevin Lenhart, Tommy Cunningham, Erica Blasberg, Carrie Gross, Kyle Hindin, Josh Forbes, Eric Ledgin, Johanna Frisk, Max Aria, Fred Abramyan, Gayle Steffens, Nicole McDonald, Annet Mahendru, Joel Stubbs, Earl Moore, Ethen Jimenez, Addy Richley, Max Richley, Isaac Weber, Erin Kirstein, Alicia Amie, Tara Macken, Mark Schoenecker
Producer: Jared Eberhardt & Imari McDermott
Original music: The Shag ‘Stop and Listen’
Art Director: National Forest, Justin Kreitemeyer, Steven Harrington
Art Department: Sara Newey, Laurel Hitchin, Justin Trask, Christy MacCaffrey, David Lafond, Matt Carey, Jonathan Miertchin, Matt Carey, David Lafond, Sadaf Azimi, Vanessa Lam, Andy Holder
Construction: Company Inc Sets, Bill Horbury, Reno Spear, Patrick Spall, Miguel Burris, Paul Carr, Dayne Oshiro, Beth Goodnight, Jonny Hirsch, Christopher Pippen, Andy Holder
Wardrobe: Gena Tuso
Makeu: John McKay, Nathan Dwell
Hair: John Ruggiero, Sandra Jahannia
Choreographer: Ginger Gonzaga
Assistant director: George Nessis
Second Assistant director: Sendeu Flippin
Gaffer: Chris Dale
Jib Operator: Lou Duskim, Mike Pusatere
AC: Jaxon Woods
Key Grip: Chris Hyde
Lighting Board: Diego Garcia

Nike The Last 1% Give Everything Ad

Newest Nike commercial titled "The Last 1%". The Nike Give Everything ad, from Barcelona, Spain ad agency Villarosas features Werder Bremen, I am the last 1%
Credits:
Agency: Villarrosas, Barcelona
Creative Director: Frank Hahn
Copywriter: Sharon Cleary
Art Director: Chrisrophe Pugmire
Agency Producer: Melanie Andrada
Production Company: Partizan, London
Director: Saam Farahmand
Producer: Grace Bodie
DP: Haris Zambarloukos
Celebrity: Werder Bremen

Sports Jobs with Junior Seau

This is the new commercial and promo for Sports Jobs with Junior Seau upcoming episode "Sports Reporter", a new sports program on Versus.
Credits:
Advertising Agency: Viewpoint Creative, USA
Creative Director: Shawn Peters
Executive Producer: David Shilale
Agency Producer: Dana Isenberg
Line Producer: Marji Schmidt
Creative Director / Design: Joseph Kiely
Designer / Animator: Matthew Silbert
Flame Artist: David DiNisco
Creative Editor: Ryan Hensley
Mix / Sound Design: Todd Hrinda
Production Company: Beef Films
Director of Business Development: Amy Coblenz
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