Adidas 'Is All In' with a Unifying Global Ad Campaign

As part of a huge global marketing strategy, Adidas has partnered with Montreal based ad agency Sid Lee to launch their new ad campaign 'All Adidas'. The spot will be played in over 100 countries, with what Adidas describes as a "one-brand anthem' that promotes their Performance, Originals and Style product lines. Director Roman Gavras unifying spot brings together everyone from B.O.B., Lionel Messi, David Beckham, Dennis Busenitz, Derrick Rose and Katy Perry. The commercial's pumping soundtrack features the song "Civilization" from the new album by Justice.


Credits:
Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: "Civilization" from Justice

No Need to 'Change' a Thing with New FedEx TV Ad

From Toronto based ad agency BBDO comes a funny new FedEx TV spot that highlights that Canadian "Dry" sense of humor. As a fitting type homage to the late great Canadian comedic actor Leslie Nielson (Naked Gun, Airplane), this ad also features that straight face delivery he made famous. Filled with clever yet absurd situations, this commercial does not attempt to re-invent the wheel, even though the boss may have the time to do so.


Credits:
Advertising Agency: BBDO, Toronto, Canada
Creative Director: Peter Ignazi
Art Director: Mike Donaghey
Copywriter: Chris Joakim
Producer: Christie Gawenda
Production House: OPC
Director: Tim Godsall
DP: Tiko Poulakakis
EP: Harland Weiss
Producer: Rick Jarjoura
Editorial: PosterBoy
Editor: Griff Henderson
EP: Michelle Lee
Telecine: Alter Ego
Colorist: Wade Odlum
EP: Michael Lambermont
VFX: Dashing Collective
Supervisor: Rob Moggach
EP: Danielle Lyons
Producer: Debbie Cooke
Music/Sound Design/Mix: Grayson Matthews
EP: Bridget Flynn

Super Sexy Abdominal Thrust by Fortnight Lingerie

Fortnight Lingerie first gave us a lesson in with Super Sexy CPR and now their second ad campaign gives us a lesson with Super Sexy Abdominal Thrust.In case you missed the Super Sexy CPR viral ad click here to see what you missed.